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1.) A WORD FROM THE "EDITOR"
___________________

A "Warm" Welcome to All our New Subscribers.

Sorry today's edition is a bit late. I was out
of town on a camping trip this weekend with my kids,
and Cub Scouts. It was a great trip. We camped
at Kennedy Space Center in Titusville, FL. It was
a real adventure. But now we are back in the real
world again, and back to work.

In each edition of The OnLine Exchange ezine, we provide
you with a Top Sponsor ad and several classified ads.
I know many of you probably just skip right over these
ads. I do strongly discourage this though. Do you
realize how much information you can gain for your business
just by reading classified, solo and sponsor ads? The
answers to all your hard work and endurance in your business
can quite possibly be found in one of these ads. So, don't be
so quick to skip through it. One of these ads can be your answer
to your success.

If you have any questions, concerns, ideas, suggestions
or opinions, You can email me directly at: 
marketingtrendz@comcast.net 
We look forward to hearing from you!

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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14 Ways to Double Your Profits NOW
By Joseph Gelb, CPA & Attorney at Law

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In our business experience, we have discovered three (3)
principles that can help you channel your efforts to boost your
profits:

1. It can be Very tough to find new customers;
2. Your Existing customers are your Best prospects for new/more
business; and
3. There are only so many hours in a day, so you have to organize
your time and focus your energy to be most productive and capture
the best/highest potential opportunities.

Implement these 14 Action Steps in Your Business to Boost your
Profits:

1. Raise Your Rates/Prices
Price often implies a certain image and quality level. Don't you
offer quality? Excellent value for the dollar? As the price of
necessities such as food and clothing are rising, when was the
last time you raised your prices? Presumably the value of your
products and services has increased over the time period, so...

When you raise your rates, you will earn more for your
efforts--more money, same time, same effort and same investment.
Some of your customers will complain. Be sure you present the
value you provide. And, those customers who leave, well good luck
to them.

2. Dismiss Your Worst—Least Productive—Employees
As corny as this may sound, happy people are more productive. And
those employees who don't mesh well with your culture, your
mission or your team are probably reducing the overall
effectiveness of your organization.

Give them a severance package, or write them up and give them
three (3) or six (6) months notice to turn around or find a new
[more suitable] position. Be alert for negative reaction and a
lame duck situation (for example, people who you put on probation
and who wait for their termination notice and negatively impact
productivity and employee morale).

Offer the empty seat to a go-getter Immediately. You are likely
to find several volunteers within your organization. We have
found that when non-performers, dissenters, and complainers exit,
the remaining team members will feel much better and become much
more productive.


3. Terminate Your Worst Customers, Clients, etc.
Analyze all of your accounts for profitability. ‘Worst’ could
mean least profitable or those who complain the most, demand the
most and delay payment. Contact those who you want to increase
their business with you. Give them a timeframe and an opportunity
to increase their business volume with you, and follow up. If
they give you more business, great; if not, Exit.

We recently helped one of our clients do this. Our team analyzed
all their accounts and their business (cost structure). We
determined that the company spends approximately $45,000 per
client every year to administer, maintain, and service each
account. We set the minimum annual revenue for each account at a
dollar value that's approximately two times (2x) cost.

Then we organized the sales force to call on 48 low volume and
dormant accounts. They grew some accounts, decided to reassess
some accounts six (6) months later and terminated nine accounts.
These steps increased their profitability and productivity,
immediately.

4. Charge and Collect Work Fees and Retainers
Work fees and retainers are up-front (advances) deposits for work
to be performed. These fees are useful to cover your overhead.
Equally important an advance gains a buy-in and a commitment from
the client. In
some industries these fees are customary. Retainer agreements
should be in writing signed by the customer or client to avoid
confusion and a possible attempt to get a refund. Make your Work
Fees and Retainers non-refundable.

>> The key is when a customer pays the work fee, he/she signals
a serious commitment to undertake and complete the project.
In our experience, those customers who refuse to pay work fees
are often the people who are cost likely to walk away from a deal
or project in the middle and leave you holding the bag...

5. Charge Work Fees for Customization
By the way, we now collect deposits for customization work. For
example, when we customize our best selling premium '157 Ways to
Cut Your Grocery Bill.' Unfortunately, some years back, we
customized the publication for a new customer, obtained customer
sign off on the proof, and printed the copies. They changed their
mind or had financial difficulties, and we got stuck paying the
balance of the print bill. No More. As a caveat, it is better to
reject a
job and than take the job, not get paid, waste your time and lose
money.

6. Request Referrals
Ask your most satisfied (best) customers to recommend you to
their colleagues, vendors, suppliers, customers, etc. Request
names and contact points. Follow up.

>> For example, "Joe at XYZ Services encouraged me to call you
because he thought you might benefit from our services. He has
been working with us for over five years."

7. Run a Special Promotion or Two
If you are a Small Business Advisor [newsletter] subscriber or a
Publishing Gold e-zine member, you know that we make offers and
run promotions on our products and services in the news-letter.
Every time we do this, we generate new business. Why not give
these techniques a try in your business?

—Study the publications [trade mags, newsletters, etc.] in your
field over several months. Which advertisers run ads and promos
again and again? This means their ads must be working (unless the
publication requires advertisers to purchase a series of
insertions). If your product meshes with the readership, craft a 
promotion and test it.

8. Liquidate Your Old Inventory Now
Hey, we all make mistakes. Last year's hot red dress may be this
year's iced-cold rag. So it goes.
Your old inventory is not getting any better or more attractive.
What's more, inventory takes up warehouse space, requires
insurance, administrative time, and mind space.
—Cut your losses, and Liquidate the stuff [aging inventory] ASAP.
—Offer the old stuff at a reduced price to your customers who
make another purchase.
—Sell the dead weight at auction or to a liquidator or
wholesaler.
—Donate the unwanted items to a worthy charity.

9. Charge for Out-of-Pocket Costs and Expenses
Many service businesses charge for photocopies, long distance
telephone charges, Overnight deliveries, fax charges, postage,
meals for late work, travel and lodging costs and expenses, etc.
—You may be able to add these charges to your roster of fees and
expenses. Some companies even add a 10% surcharge to the
out-of-pocket costs and expenses. Collecting this money can
significantly increase your bottom line.

10. Collect Your Accounts Receivable
Many customers will gladly sit tight and stretch out the time it
takes to pay you, when you let them. While collection is an art
and you don’t want to lose customers, every day you don’t collect
money costs you money in terms of working capital. Keep track of
your accounts receivable and push your customers to pay their
bills on time.

11. Organize - Analyze What's Working / What's Not
We all get tunnel vision from time to time and often keep doing
what we've been doing. Maybe it's habit, maybe life becomes comfortable.
Step back. Take a look at what's working, what's profitable, what's not 
working, what's costing you money, and how you can improve. Get 
buy-in and develop an implementation plan.

12. Hold a 'Focus Group' and/or Conduct a Survey
Organize a focus group, or maybe two sessions; include your best
customers and your least satisfied customers. Offer a prize or
bonus to encourage participation. Ask them why they like doing
business with you and why they don't. Ask what you can do to
improve...

13. Read Your Customer Feedback / Letters / Complaint Forms
This material is a veritable goldmine for you and your
organization. What better way to improve than to learn what your
customers dislike about your products, service, etc.? Answer
every last piece of correspondence, and re-tool your programs.
You'll be amazed at the positive results.

While it can be Very difficult to land new customers, your
existing customer base provides a goldmine of new opportunities
and profits. Wield the pick axe today!

14. Upsell Vigorously
—Upsell means to increase the order size or the purchase
frequency.
—To discover more unbeatable upselling techniques and strategies,
obtain Publishing Gold's special report: 'Unbeatable Upselling
Techniques.'
[Send US $10.00, per copy, postpaid, to PublishingGold.com, Inc.,
PO Box 758, Armonk, NY 10504-0758 USA. International members
please add additional $4.00 for extra postage.]

To unlock the profit-making opportunities that are hidden in your
business and implement the strategies and ideas featured in this
special report, e-mail Joseph Gelb at Joe@SmallBusinessAdvice.com  



Joseph Gelb is a CPA and Attorney at Law. He specializes in small
business growth and development. Author of, “How to Start a
Million Dollar Service Business” and “Tax Accounting for
Small Business,” Mr. Gelb can be reached at T: 1-516-374-1387; 
F: 516-374-1175. Ordering info: PO Box 436, Woodmere, NY 
11598-0436 USA. http://www.SmallBusinessAdvice.com 




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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

Your System Tray


If you ever need to disable or shut down a program (for
instance, anti-virus) running in your system tray (on the
taskbar over by the clock), there is a simple way to do it. 

Move your cursor over the icon which you wish to shut down, and
you should get a little text line telling you what the program
is. Actually you can do this with any icon in the tray.

Right mouse click the icon and you will be given various
options, including the option to disable or close the program. A
red X will appear over the icon when you disable it. Follow the
same procedure to enable it again. 

If you close the program, the icon will disappear from the
system tray. Not to worry - the next time you start your
computer, there it is again.

-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm  

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5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
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Get Spotlight solo a*ds as low as $30
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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