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1.) A WORD FROM THE "EDITOR"
___________________

A Warm Welcome To All our New Subscribers.

The hustle and bustle this time of year is enough
to drive anyone nuts! Things are so hectic, sometimes
we just don't know which way is up or down. We start
to lose the importance of what the holidays is all about.
We have to constantly remind ourselves to take a step
back, deep breath and look around. The lights are 
beautiful, the weather is brisk, even in Florida, the music
is joyous. But as I look around I see many angry, uptight
people rushing around trying to get things done. So, what
I do is look at the children. Because that is where I can
see what this season is all about. The excitement, the joy,
the glee. It makes me realize that no matter how crazy
this time of year is...it is all worth it. So, lets do all ourselves
a favor this year. Before we start screaming at the person
in the car in front of us who won't move fast enough, or yelling
at the cashier for ringing the wrong price and not giving us our
discount, lets just look around us, take a deep breath and see
the joy in our children's eyes. It makes the season all that much
easier to bare.

A word of Warning! It is now December,
and right now is the most critical time for a*dvertising
your business. How important is your business to you?
If you are serious, please take the time to visit our
"All New Holiday AD Specials".  The lowest prices of the year,
and it will BLOW your mind! Don't delay, do it today!

http://www.online-exchange.com/holidayads.htm 

Do you have questions, suggestions, ideas, or opinions
about marketing your business online?  If you do, please
do not hesitate to contact me at:  debbiesolomon@comcast.net
We are always to hear help and lend a helping hand.

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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The Incredible Image
-- 8 Steps to Put Your Business’ Best Foot Forward
By Eric Gelb, MBA & CPA

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Look into the mirror? Do you see your image--the You that others
see?

Image counts Big-Time in today's super - competitive and
demanding world. But the secret to developing a strong brand
identity is to crystallize--in your target market’s mind and
heart--the image you want to convey, and broadcast that message
actively and consistently.

For example, how do you and your team treat your customers? Is
your service somewhat like this?

** Pens & Pencils and High Finance **

Some months back, I met with my financial advisor from
Insurance Company named Pete. Pete sported a 79¢ pen and his
$4.99 solar Calculator - standard issue. Ugh.

This supposed sophisticated financial advisor expected me
to sign a million-dollar life insurance policy. Yet, he handed
me this cheap pen. And he used a lousy $5 calculator to make
financial projections regarding my retirement.

Did Pete consider my family’s future to be important?
Not that another calculator’s answer would be any different
or better from the answer generated by the solar calculator
mind you…but …

*** Perceptions Drive All. ***

> What are your customers’ perceptions about you?

> Do your tools, materials, and style match your customers’
expectations and demeanor?

> Do your actions, marketing tools and branding efforts
Enhance your image?

Consider these eight (8) ways to shape and sharpen your image
And help you develop your personal brand and your business’
Incredible Image:


1. Decide what message you want to send your customers and
the image you want to display.

2. Figure out what’s important to your customers and then
design or redesign your image.

3. Study how other leading organizations, including your
competitors, broadcast their message. What do they say?

4. Select the optimal way to broadcast your message and
present your image.

5. Make Sure your actions consistently and continually
Enhance your image.

6. Analyze whether any of your actions Detract from your
image and make changes.

7. Analyze whether your actions, business cards, web Site,
e-mail sig (signature) files, brochures, letters, etc., are
consistent with the image you want to broadcast.

8. Make sure your marketing programs are consistent from
start to finish—Internally and Externally--and consistent with
all your other business activities and initiatives.
And consistent with your customers’ expectations.


Truth IS stranger than fiction. So remember, every marketing 
and promotion activity, every effort, etc. can make a difference. 

Even a small yet novel approach, special trait, or standout quality 
will help you create your own distinctive brand and enhance Your 
Incredible Image, which in turn will set you ablaze in your marketplace. 
Then you'll truly multiply your business fivefold, tenfold or more.




Eric Gelb, MBA & CPA, is a copywriter and brand management
expert. He edits the original Publishing Gold e-zine.
For more information, visit http://www.PublishingGold.com 

T: 516-374-1387 or PublishingGold@Yahoo.com  

Copyright © 2005 PublishingGold.com, Inc.



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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"Dispelling The Cookie Myth"

================

Cookies are tasty. We love them. We eat them by the billions.
Yea, trillions. And our computers do the same thing. Nearly all
commercial, and many non-commercial sites you visit feed your
computer a cookie.

Okay, what's a cookie, really?

It's a funky name for an itty bitty teeny tiny text file. Want to
see what a cookie looks like? This one has no chocolate chips,
but your computer loves it anyway. I went into the cookie jar on
my computer's hard drive and pulled out a cookie that was planted
by my favorite web site, and it looks like this:

afnum
%5B%5BNumber%5D%5D
newbieclub.com/
0
218933504
30152701
1262157984
29418446
*

Okay, now you know that a cookie is a text file. It's a bit of
"code" that helps a web site know who you are. A perfect example
is Newbie Club. When you became a Member, your computer accepted
our cookie. It's on your hard drive right now! And it's not
malicious, it's not bad, and it's not going to hurt anything. It
won't phone home and it won't grow mold. It's a good cookie. Its
job is to identify you to our database when you come back for a
visit, and greet you by your Name. And that's all it does.

Can a cookie phone home? Can it report on you? Can it give away
sensitive details about you to anyone who asks? The answer is a
resounding NO! Cookies only work with the web sites that set
them. The Newbie Club Cookie is totally useless to anyone but The
Newbie Club.

By the way, you can disable the cookies on your computer if you
want to. It's not the easiest thing to do, and since this
generally causes more confusion than it solves, I'll not spend
any time on it. By "disable" I mean make your computer refuse to
accept cookies.

I hope this tutorial has set your mind at ease. Or maybe it has
stirred up a whole host of troubling thoughts. In any case, if
you've started thinking, that's a good thing. And I'll have done
my job again!



Many Thanks to The Newbie Club
I'd be lost with 'em
http://www.newbieclub.com/?trendz 

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5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
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You can get even L-O-W-E-R Prices when you
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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