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1.) A WORD FROM THE "EDITOR"
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A Warm Welcome To All our New Subscribers.

A word of Warning! It is the end of November,
and right now is the most critical time for a*dvertising
your business. How important is your business to you?
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Hope you had a great Thanksgiving weekend.  Eating
too much turkey, watching too much football, and gaining
those few extra pounds we all work so hard all year to get
off of us.  Now it is back to work, back to business and back 
to making some big bucks.  

Do you have questions, suggestions, ideas, or opinions
about marketing your business online?  If you do, please
do not hesitate to contact me at:  debbiesolomon@comcast.net
We are always to hear help and lend a helping hand.

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Are You Doing Business With Monopoly Money?
By Kalinda Rose Stevenson

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During the depths of the Great Depression, 
the Monopoly® game appeared in the marketplace. 
For many American children, Monopoly is the first 
introduction to using money for business decisions. 
Monopoly teaches players to buy and sell property, 
collect and pay rents. The game is fun, especially 
for the winners. My question is, Are the lessons 
you learned playing Monopoly killing your capacity 
to make real money in your business?

Monopoly teaches at least three money myths that 
can keep you struggling with money in your business.

Monopoly Money Myth One is that the amount of 
money available is limited. The game begins with 
a fixed amount of money. The game ends with the 
same amount of money. The only difference between 
the beginning and the end of the game is that the 
money, which was evenly distributed at the beginning 
of the game, is now concentrated in the hands of 
the winner. The critical point is that no one MAKES 
money in Monopoly. Monopoly is a zero sum game.

Compare the zero sum Monopoly game to what 
happens to money in business. In business, you 
create a product or offer a service that actually 
MAKES more money. This is how it works. You 
create a product. The product costs you money 
to produce, market, and sell. If you sell the product 
for more than your costs, you make a profit. This profit 
is money that did not exist when you started the game.

In other words, you actually create money. 
You have not only added money to your bottom line, 
you have added more money to the money supply. 
This is the critical money difference between Monopoly 
and business. Profitable businesses make money. 
No one makes money in Monopoly.

Monopoly Myth One teaches players that money is 
a commodity in limited supply. Monopoly cannot teach 
the fundamental truth that the amount of available 
money is potentially unlimited because money is created 
in transactions. The more transactions occur, the 
more money is created.

Monopoly Money Myth Two teaches that the game 
can have only one money winner. 
(The game is called Monopoly for a reason.)

As a model for doing business, Monopoly teaches that 
making profits in business means taking money away 
from other businesses, to end up with the biggest piece 
of the existing money supply. This business model is 
still very much with us when we see businesses act like 
sharks at a feeding frenzy. In fact, some businesses 
do win by following the Monopoly money model. 

When business owners understand the real truth that 
the supply of available money is potentially unlimited 
because money is created in transactions, it takes away 
the need to be sharks fighting over a fixed amount of money. 
Instead, enlightened business owners can create mutually 
beneficial joint venture relationships with other businesses. 
Joint ventures allow each business to increase profits and 
increase the amount of money available. 

The liberating money truth is that you can make more 
money by cooperation with other businesses than you 
will by attempting to take money out of the pockets of 
your competitors. 

Monopoly Money Myth Three is that making money means 
hurting other people. In Monopoly, the only way to get 
more money is to take it from other people, leaving them 
with less money than they had when they started. 
The game is over for them when they run out of money. 

Making money at the expense of others is obviously not 
a problem for Enron-type businesses that care only about 
making profits without regard for how much they hurt 
other people. Monopoly originated in the Depression, 
when vast numbers of people endured real poverty while 
a minority of fat cats lived in luxury. The Monopoly game 
reflects the realities of that economic era. 

In my own coaching experience, I have encountered many 
people who believe deep down that making money means 
hurting other people. And since they consider themselves 
good, honest people, they are deeply conflicted about 
doing business. They want to make more money but they 
don’t want to hurt other people in the process.

If you are struggling with money in your business, 
ask yourself if these three Monopoly Money Myths lie 
at the root of your problems. As a game, Monopoly can be fun. 
As a model for doing business, Monopoly Money Myths will 
keep you stuck in a Depression-era mindset of haves and 
have-nots because it teaches that money is a commodity 
in limited supply. 

You can play a much more liberating money game in business 
than Monopoly can ever teach you. What happens to business 
when you stop playing with Monopoly money? You will discover 
that money is unlimited because money is created by transactions, 
cooperation is more profitable than cutthroat competition, 
and you can make money while serving the best interests 
of other people. Best of all, you are much more likely to 
win the money game.


Kalinda Rose Stevenson, Ph.D. 
WARNING: BEFORE YOU INVEST IN REAL ESTATE...
F.REE “No Money Limits Consumer Guide to Real Estate 
Investor Training.” http://www.nomoneylimits.com 


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4.) BIZ*TECH SAVVY SOLUTIONS
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"How To Change Font Size On Taskbar Buttons"

-------------------------------

Would you like larger fonts on your Taskbar buttons? Maybe you're
a little short sighted, or just want to mess about a bit:-)

Here's how to do it...

1. Right click anywhere on your Desktop (not on an icon) and the
context menu appears.

2. From the context menu, select Properties, and the Display
Properties window appears.

3. Select the "Appearance" tab by clicking on it once.

4. Select the "Active Title Bar" from the "Item:" drop down list.

5. Adjust the font size, color, bold, or italics using the
selectors to the right of the font box.

XP users select Font, Buttons and Color Scheme in appropriate
boxes.

6. Click Apply to see how things will look, then OK to put the
Display Properties dialog box away.

Before closing the Display Properties window, you can save your
setup as a "scheme". Click the "Save As..." button, and give you
new setup a name. Then you can select it from the list you'll see
under "Scheme:" next time you want to fiddle around a bit.

XP users select the 'Themes' tab and save your selection.

The Save As button will give you a "Save this color scheme as"
window... you may not have a color scheme, but any changes you
make will be called such. So they should have named this box
"Save scheme as" instead of "Save color scheme as"... but
whatever. You get the point?

You can fiddle with any of the options in this window to create
exactly the appearance you desire. Why limit yourself to the "out
of the box" appearance of Windows? Go ahead... customize to your
heart's content!




Many Thanks to The Newbie Club
I'd be lost with 'em
http://www.newbieclub.com/?trendz 

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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