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1.) "THE EDITOR'S CHOICE
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A Warm welcome to all our new subscribers.


A word of Warning! It is the middle of November,
and right now is the most critical time for a*dvertising
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Now I would like to discuss something with you all.
It's about Search Engines. I would like your ideas,
suggestions, and comments. As we all know, Search
Engines are critical in business. Google, Yahoo, Aol,
Alta Vista are some of the major search engines. I would
like to hear from you on some of your tips and ideas for
search engines that help you in getting to the top.

What search engines do you use when searching for services
and item on the web?

Do you submit to Search Engines?

Do you use a service, manually submit your sites or do you use software?

Do you have any helpful tips to assist our subscribers in Search Engine Submission?

You can email me directly at: 
debbiesolomon@comcast.net  
We look forward to hearing from you!


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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Proof - Critical For Your Online Success
By Willie Crawford

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

When people on the Internet read your webpages,
or email promotions, they don't believe you. Before
they even connected to the Internet, many had heard 
horror stories of people being ripped off, losing
their entire life savings... or worse.

That disbelief is what you have to overcome before
you can even "begin to hope" to make sales online. 

In some niches, such as Internet marketing, where
people also know many of the marketing "tricks,"
overcoming that skepticism is even more difficult.

Before you throw up your hands in defeat, I'll share
with you the most powerful tool you have for overcoming
that distrust... that disbelief. It's very simple. 
It's proof. It's proof that what you say is true. 
It's proof that others have purchased what you are selling 
and got fantastic results. It's proof that you have great 
customer service. It's proof that all you say in your 
marketing is true.

Your customers want to believe your claims. They want
to purchase your products so that they can gain the
promised benefits. They resist doing this because of
fear and distrust. Prove what you say to break down
that resistance! 

Let's look briefly at ways to provide that proof.

One of the first methods that springs to mind is to
use testimonials. It's natural for you to say nice
things about your product. However, when someone 
else says the same thing, it has much greater impact
and believability.

In order for testimonials to be effective, they should
be specific and complete. They should tell specifically
how the person giving the testimonial benefited from
using your product. They should provide complete 
information on WHO the person giving the testimonial
is. Otherwise, they could appear contrived.

A testimonial with a complete name, city and state, 
and perhaps website URL or occupation, is much more
credible that one with just a first name and initial.

A testimonial with a photo is even more credible. It
shows that there is a real person behind the name.

A scanned copy of a handwritten testimonial is even
more credible still.

The scanned testimonial is so powerful because it's
difficult to contrive. Pictures of any element of 
proof are very powerful because they are perceived as
being not only proof of what is being said, but proof
of the proof itself. 

Other ways that you can use pictures in your copy,
to lend credibility, include:

- Screen captures of webpages showing earnings or
sales.

- Scans of checks that you earned or paid.

- Photos of you enjoying the benefits of doing what
the product teaches.

- Before and after photos.

- Photos showing you associating with industry leaders
(these photos imply that you are one of them).

Photos can also communicate another very important 
message. They can communicate that people "just like 
your prospect" are benefiting from your products. 
Another element of doubt that you have to overcome before
you can make the sale is that your prospect can do it
too. They may believe that others can do it, but doubt 
that THEY can do it. Therefore, you need to show them 
that others "just like them" are doing it... using 
your product and experiencing the promised benefits.

This last type of proof is often referred to as a form
of "social proof." Man is a social creature, and we
take our cues from those around us. We make our decisions
partly based upon what others around us are doing. This
removes some of the risk, and makes it less work to make
routine decisions.

If others are doing it without any adverse effect, that's
a good indicator that it's safe for us too.

If others purchased the product we're contemplating
buying, and it "worked" for them, that's a good indicator
that we too will get the desired results.

If others that we respect or trust saw it as a wise
purchase, then we feel safer buying the same item. Since 
others, whose opinions you respect, consider it a prudent 
decision, you feel less foolish making the same decision.

How powerful can the element of social proof be? 

I recently listened in on a tele-seminar where five very 
successful Internet marketers each attributed "social proof" 
as being a very big factor in their successes. Each of these 
marketers had released "big ticket" products in the Internet
marketing arena, and each had sold hundreds of thousands, if 
not millions, of dollars, worth of their product. One had 
sold more than $1 million in less than 24 hours.

Listening to those experts explain exactly how they presented 
and used the element of "social proof" reveals a lot about
how we, as creatures of deeply engrained habits, behave. 

Dr. Robert Cialdini, in his landmark book, "Influence - The 
Psychology of Persuasion," explained how social proof works. 
He explained that we respond to environmental cues. He 
explained that our responses to these cues are automatic,
and that we often don't even give conscious consideration to 
those responses. 

Dr. Cialdini gives many excellent examples of inviolate social 
"laws" that we all adhere to as strictly as we adhere to the 
law of gravity. I recommend any serious student of marketing
grab a copy of his book. I've had one for YEARS! You can pick 
up a copy of Dr. Cialdini's book from online bookstores for less 
than $15.

The marketers in the tele-seminar revealed how they applied 
Dr. Cialdini's principles in the Internet marketing arena.
The tele-seminar focused primarily on one of those principle
- social proof - but touched upon several others that can
make your online promotions VERY powerful.

You can get a free copy of the recordings from that call, 
both in PDF and MP3, from my friend Jeff Walker, the host of 
the call. To get these, simply visit Jeff's site at:
http://productlaunchformula.com/quicklaunch/ 
I recommend you get a copy of the recordings right now. Then 
set aside several hours to listen to the recordings, or to read 
the PDF transcripts - several times. It will deeply increase 
your understand of how to apply the element of social proof on 
your websites, and in your email marketing.

I opened by telling you that without proof, you will make few,
if any, online sales. I'll close by encouraging you to grab 
the free recordings, at Jeff Walker's site, that demonstrate 
how effective proof can be at increasing your online sales. 
Practice and master using proof as taught by these marketing 
experts, and you too can join them in the arena of the six or 
seven-figure online income earners.



Willie Crawford has taught PROVEN Internet marketing
techniques to thousands of successful Internet entrepreneurs
since late-1996. Subscribe to his free weekly ezine, which
helps you cut through the clutter and time-wasting hype.
Subscribe now by visiting: http://WillieCrawford.com 



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[Back to the Table of Contents]

 

 

4.) BIZ*TECH SAVVY SOLUTIONS
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"Common Error Messages and How To React"

-------------------------------

Some common Windows error messages are less intimidating when you
have an idea of what the often cryptic message is referring to.

No, it's not the price of oil in Tehran. Error messages are
rarely if ever displayed because of a mistake you made. So the
best thing to do is read the following tips, maintain your
composure, and take control of the computer!

The first thing to do when an Error introduces itself is to read.

You can gain a lot of information from simply reading the
message. It might be something as simple as entering a password.
It could also be rather cryptic - Let's deal with four of the
most common messages right now.

1. Invalid Page Fault.

This occurs when the operating system (Windows) fails to actually
access information (data) that was requested by one of your
programs. It's as if the butler simply went to sleep on the job.

Remedy: Close the offending application that caused the error.
Fire the butler. But only temporarily.

2. Fatal Exception Error.

This happens when a program or the system itself tries to work
with sickly data, such as a corrupt file. Files get corrupted if
all the ducks aren't lined up just so. Everything has to be
absolutely precise, or wham! Fatal Exception. Nobody was hurt,
were they? I hope not!

Remedy: Close the offending application. Sometimes it's Windows.

3. General Protection Fault (GPF).

Your computer has to have
enough resources to support everything going on inside. If it
runs low, or resources leak into space, you may see a GPF. This
may also happen if two applications try to use the same memory
location, like two cars attempting the same parking stall. Fault!

Remedy: Again close the offending application.

4. Runtime Error.

These occur while applications are running. The
only way to cure them is to restart the application.


Extracted from the massive encyclopedia of Windows Tips and
Tutorials in the PC and Internet Companion by The Newbie Club
http://newbieclub.com/comp/?trendz 




Many Thanks to The Newbie Club
I'd be lost with 'em
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-
 

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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