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1.) "THE EDITOR'S CHOICE
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We our Proud to Present our "Editor's Choice":

Joel Eisenberg of Topos Books
jeisen7893@aol.com 
http://www.toposbooks.com  


Joel Eisenberg is an entrepreneur, a writer and teacher. 
Joel has been writing professionally since 1986, starting 
as a columnist for a series of national sports-entertainment periodicals, 
and segueing to independent feature films and books.


Topos Books, a division of Eisenberg Media Group, Inc., was founded in 
2003 by EMG President Joel Eisenberg. The mission of Topos Books is 
to entertain, provoke and educate, through cutting-edge content of 
select specialty publications unique to contemporary publishing. 

---

 

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Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Four Ways to Get Local Website Traffic on a Shoestring Budget
By Tom Swanson

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If you've recently launched an online presence, it's important to 
make your customers aware of it so you can get site visitors (traffic), 
reinforce your brand, and sell your products or services. 
Building and hosting your website on the Internet is just the first step. 
After you do this, you'll need to build strong awareness – 
if you want customers, that is. 

"Traditional" advertising and marketing media like magazines, 
newspapers, television, radio, direct mail, and yellow pages 
aren't very effective ways to promote your website. 
It's possible to use them for website promotion, but you won't see 
a significant return on investment (ROI). Conversely, Internet 
advertising avenues like animated banners, interstitials 
(pop-ups, pop-unders, etc.), sponsor logos, advertorials, 
email marketing, and pay-per-click advertising tactics 
are very effective and are growing rapidly in popularity. 

Though most Internet advertising media are substantially 
more cost-effective than traditional media, businesses that 
are just starting out or that are on a tight budget have to 
look into other alternatives. This situation begs the question, 
"How can I launch a successful marketing campaign on a shoestring budget?" 

You can still get the word out about your website and 
reinforce your company name in an effective manner without breaking the bank. 
With a little creativity and ingenuity, you can increase your website traffic 
quite cost-effectively. Resourcefulness goes a long way in the customer's 
eye and is often more memorable than traditional, more costly avenues.

Here are four inexpensive promotion ideas that you can use to drive traffic to your website: 

1. Update Marketing Collateral

The simplest way to increase awareness about your website is by 
adding the site's address to every bit of your existing marketing collateral, 
including brochures, flyers, menus, business cards, forms, and 
other client hand-outs. Also, be sure to add the website address 
to each employee's email signature.

2. Start a Geo-Targeted Search-Engine or Banner Advertising Campaign

Some search-engines offer "pay-per-click" advertising for as low 
as ten cents per click. Pay-per-click advertising is when you, 
as an advertiser, pay an agreed-upon price each time an 
Internet user clicks on your website address from a search engine's results pages. 
The largest search engine advertising programs are Yahoo! Search Marketing 
and Google AdWords. However, second-tier search engines like Kanoodle 
and Lycos typically charge less than more popular engines but still 
provide viable ways to drive traffic to your site. You can set up and 
manage this type of advertising yourself or you can contact an 
Internet-marketing company to find out what they can do for you. 
Usually you'll have to go through a broker to be able to put together 
a banner advertising campaign, however. FastClick is a popular advertising broker, 
as they have an extensive network of sites that they can advertise on. 
No matter which of these media you decide to utilize, you can geo-target your camp!
aigns so that your traffic is only coming from your region. 
You can even specify where you want your traffic to come from by 
dictating a search's geographic parameters, like specifying a radius 
in miles from a certain point, a particular city, or even certain zip codes. 

3. Gather Reciprocal Links

Another simple way to garner traffic to your site without coughing 
up a ton of cash is contacting businesses that are non-competing, 
but that also offer services to your customer demographic. 
These types of "alliance" relationships match website designers 
with hosting providers, insurance carriers with realtors, car dealers with banks, 
book stores with coffee shops, and so on. If you find a business that is similar 
to yours and you like their website, send them an email or give them a call 
and let them know you'd like to take advantage of your common audience 
by posting their business' website link on your website if they'll do the same 
for you in return. You can do this by yourself, or you can submit your web site 
to services like Monster Link Swap or Link Exchanged if you would rather 
bypass contacting every individual website one by one. 

4. Utilize Online Local Directories & Search Engines

One of the easiest ways to get traffic to your local business website 
is to list your business in local online directories like SuperPages, 
as well as the local component of search engines, like Yahoo! Local and Google Local. 
More and more, consumers are using the Internet to search for local goods and services. 
If your business is not listed where consumers that are actively looking to buy are searching, 
you'll pay a price. You cannot afford to miss out on this phenomenon! 
It's imperative that you make sure your business is listed in these 
local directories and search engines. With new features of local search, 
not only can you get your business listed, but you can start a grassroots 
viral-marketing (word-of-mouth) campaign by asking people to post feedback 
about your business via rating features. And, while it's important to be 
listed with the big boys, don't forget about other geographic business 
directories that may be available on your state or local Chamber of Com!
merce website. These directories develop targeted, online visibility 
and direct inbound traffic to your website and offline store.

Use your imagination to stretch your promotional budget when 
you're strategizing about ways to drive traffic to your website. 
Don't be afraid to learn something new or do it yourself. Small 
and mid-sized business owners are making remarkable strides 
with online advertising, and you can too. So start getting the word out 
and watch local traffic start clicking in.



Author: Tom Swanson
Web Site: www.lowhangingfruit.com 
Email: tom@itimeinc.com 
Phone: 563-323-4609 

Tom Swanson's experience in sales, marketing, copywriting, 
and multi-media advertising have given him incredible insight 
into the world of marketing both online and off. His articles feature simple 
explanations and ideas that business owners can use to realize their marketing 
and business-growth goals. 

© 2005 Low-Hanging Fruit



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4.) BIZ*TECH SAVVY SOLUTIONS
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How To Use Passwords Safely And Effectively

=============================================

These days a single computer user may have dozens of passwords.
If you use computers at your job you may need to access secured
databases, local workstations and numerous accounts online and
each is supposed to have its own unique password.

Though many people don't require a logon for their home PC, they
will definitely have one for email or websites that they manage.
Here is a guide to assist you in strengthening your passwords and
password techniques.

---- How to Make Good Passwords

Choose a password with the following criteria:
-At least 8 characters in length
-At least 1 number
-At least 1 special character
-Upper and lowercase.

Passwords with difficult combinations make it harder for tools
like L0phtcrack, Brutus, John the Ripper, Cain and Able and other
password crackers to decipher your password.

When creating a password, don't use personal information such as
birthdays, children names, or first and last names. Avoid using
words or phrases that can be easily guess or cracked with a
"dictionary attack." Do not use the same password on the
different systems. If you work in a classified environment,
passwords should be treated at the same level of classification
as the systems they protect.

---- Good Password Practices

Never share your password with ANYONE including your
Administrators, Help Desk personnel or System Administrators. IT
professionals at your job or Internet Service Provider (ISP) will
not normally ask you for your password. If they do need it then
you should give it to them in person and ensure you change it as
soon as they are done with their task. A common "Social
Engineering" tactic used by malicious hackers consists of calling
up unsuspecting users and pretending to be from the computer
support staff.

Another tactic is to have trusting users email the password or
type it into what looks like a legitimate site; this is known as
"phishing."

Be aware of your surrounding when you are typing your password.
Watch for "shoulder Surfing" or people watching what you type as
you are entering your password.

If you use the web to access critical information (such as online
banking, or medical information) ensure that the site uses some
type of secured method of encryption. You will know this if the
site's URL begins with an "https." SSL and Secure HTTP are
sometimes indicated by a tiny lock in a corner of the page. If
there is no encryption then it maybe possible for unauthorized
users to view and/or capture the data you enter and later access
the account using a "sniffer."

A sniffer is a tool that captures all "clear text" or unencrypted
data. SSL and Secure HTTP encrypts data so that it looks like
gibberish to tools like sniffers.

----Techniques to Manage all of Your Passwords

It is best to memorize your passwords however if you have
literally scores of passwords from work, home, online business
ventures and the bank and you do not have a photographic memory,
you may want to write them down and put it in your wallet. This
simple and practical task is what Senior Programmer for Security
Policy at Microsoft, Jesper Johannson.

Using Password Management applications such as Joe Robson's
'Password Keeper' (part of his PC & Internet Security Kit) can
help you to effectively manage your passwords.
http://newbieclub.com/security 

Another management technique is to allow Windows (and other
Operating Systems) to automatically fill in the data. This is
great for trusted SECURE environments such as home systems in
which you do not need to hide any account information from
anyone, but not such a good idea for the work environment.

It should also be noted that systems without a high level of
Internet security (protected with firewalls, updated patches, NAT
enabled, etc) should not use the auto fill features as the
passwords are many times stored on the system in clear text
making it easy for malicious code such as spyware, trojans and
worms to steal your passwords and account information.

The greatest thing you can do to protect your password is to be
aware that at every moment someone somewhere would love to access
some or all of your accounts. It is not always cyber criminals
looking for your banking information, sometimes it is just
curious people who happen upon your username & password. It may
even be someone you know.

Now THAT'S not nice:-)



Many Thanks to The Newbie Club
I'd be lost with 'em
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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

   The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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