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1.) THE "EDITOR'S CHOICE"
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We are Proud to Present our "Editor's Choice":

Gloria E. Fordham of Fordham Distributors
jc1215184gf@aol.com 
http://www.myopp.com/gloriafordham 

I'm a 49 year old woman who is looking to succeed, 
having a business online. I desire this because, of my passion 
to help others who are suffering throughout this nation. 
I would like to have the time to give of my time to help them and, 
having a business online and it been successful would be a blessing.


The business I'm promoting in called MyOpp.Com. 
With this business you can create up to six businesses. 
What you would do is promote the portal which connects your six businesses. 
A person can look at your website and see the many businesses you have available 
for them to choose from or they can promote their own businesses with this one portal.

 

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Give your business the Exposure it needs.  And with
the OnLine Exchange, you can get F*R*E*E publicity 
for you and your business.

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here

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and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !




Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
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 Use The Local Internet To Disaster Proof Your Small Business
By Sharon Fling

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First Hurricane Katrina, now Hurricane Rita. As if small business owners 
don't have enough to contend with, being hit with a disaster from 
out of the blue has become an all too common reality. 

It was almost my reality last week, as we watched Hurricane Rita 
approach Houston. We wondered if we should join the mass exodus, 
but ultimately decided to prepare as best we could and ride out the storm. 
(As an ex-Californian, I still would take a hurricane over an earthquake 
any day...at least you know it's coming!)

As we boarded up windows and prepared for life without electricity, 
I gained a renewed appreciation for having an online business.

If forced to flee, I could take my laptop with me. If the house blew away 
(and we got out in time), our business would survive as long 
as we had backups of all the files. 

But what about people with brick-and-mortar businesses? 
With the exception of gas stations and convenience stores, 
most small businesses that depended on foot traffic suffered an immediate drop in income, 
and by Friday they were all closed. 

Fortunately for Houston, Rita turned at the last minute and hit the 
Texas-Louisiana border instead. Most small businesses in the Texas cities of Beaumont, 
Port Arthur and Orange (my hometown) are still closed because 
everything is in shambles. Same thing in Louisiana, especially Lake Charles, 
nearby cities, and of course, New Orleans.

Just like that, they're out of business. For a month or more, if not permanently.

Could this happen to you? I don't know of any place in the world 
that's disaster proof, do you? 

There was an article in the Houston Chronicle the other day about 
the owner of two women's apparel shops in Louisiana, one in the 
French Quarter and the other in a small city about 40 miles away. 
She had only recently started to recover from a rough patch, 
and was doing okay...until Katrina hit. 

Now her French Quarter store remains closed, and sales are sluggish 
at the other location. She's being forced to deeply discount merchandise 
just to move it. Her few sales aren't even covering her costs.

She had insurance for business interruptions, but her insurer insists 
that damages should be covered by flood insurance. However, 
her flood insurance company says the policy won't pay because the 
store didn't flood. She's afraid that neither policy will pay. Even if one of them does, 
it may be too little, too late. 

As she wonders how she will pull out of this, her warning for every 
small business owner is clear: you can't count on your insurance to 
get your business back on its feet.

So, if you own a brick-and-mortar business that depends on people to 
come through the door, then yes, it could happen to you. 

And it's all the more reason for brick-and-mortar businesses to have 
an Internet presence -- one that will continue to function even in the face of disaster. 

Now, I don't know much about apparel stores, but I do shop in them. 
And even if I couldn't visit my favorite clothing store in person, I'd still 
want to continue to shop there however possible. (Especially if I 
wanted them to stay in business.)

Off the top of my head, here are a few ways a retail store might use 
the Internet to stay afloat after a Hurricane Katrina-type disaster:

- sell merchandise online (can be as simple as just listing pictures 
of items for sale, or a full-blown shopping cart)

- actively collect email addresses from existing customers and prospects, 
then email them and announce new location, hurricane specials, etc.

- open up an eBay store and auction off unsold inventory

- write a how-to manual on your business & sell it online

- depending on the merchandise, possibly use Google Adwords 
or other Pay-Per-Click search engines to find buyers

Now, none of these ideas are terribly original but guess what? 
They don't have to be! These same methods are making money 
for small business owners every day of the week. 

The wise brick-and-mortar business owner uses their online 
presence to enhance their offline operation, and that's what it should be -- 
another weapon in your marketing arsenal.

But in desperate situations, like those facing victims of Katrina, Rita, 
and the next disaster, having an Internet presence may not be simply 
another way to reach customers and prospects -- it may be the ONLY 
way to keep the business from going under.



Sharon Fling is the author of "How To Promote Your Local
Business On the Internet", and creator of GeoLocal.com, 
which focuses exclusively on internet marketing for small
local business. For more information, visit
http://www.geolocal.com  or send a blank email to:
subscribe@geolocal.net

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Goop
What's for Dinner? - Hawaiian-Style Burgers 
Just for You - Organizing Your Laundry!
Site of the Week - KidsCom
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Saving Power

If you leave your computer on for extended periods during the 
day, you might be concerned about the amount of electric power 
you are using. My computer is on 24/7 as I have a number of 
"automatic canned replies" that are sent out depending on the 
content of the email received. 

Windows has a Power Management setting that can shut your monitor 
off after a specified amount of time. 

Select the "Start button/Settings/Control Panel" (XP users: 
select Start/Control Panel, then go to "Performance and 
Maintenance"). Then, open the Power Management icon. 

Look for the "Turn Off Monitor" drop box. Select the amount of 
time you want the computer to wait before shutting off the 
monitor, or tell it not to shut the monitor off at all. 

When you want to use your computer, simply move your mouse and it 
automatically turns back on. 


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Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
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Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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