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1.) THE "EDITOR'S CHOICE"
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Give your business the Exposure it needs.  And with
the OnLine Exchange, you can get F*R*E*E publicity 
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The OnLine Exchange would like to TEAM UP with
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and fill out the form. We will let you know when your profile will
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This is GREAT publicity for your business, so help support your
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Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
__________________

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 Brand YOU(r) - - --7 Steps to Cultivate Your Brand and Bring Out the Best in YOU
By Eric Gelb

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Have you ever noticed that some people exhibit a special or
unusual quality, trait, or characteristic? And this feature or 
mark identifies the person and draws you to those people?

This is a ‘brand.’ And it is instrumental in helping you build
your business and advance your career. Here are seven (7) secret
ingredients to help you develop your own personal brand.


1. Assess Your Strengths and Key Competencies

What separates you and your business from the pack?
--The value you provide?
--Your unique experience and insight into the marketplace?
--Your ability to solve customers’ problems?
--Reliability: Your ability to deliver on your promise?
--Your customer service?
--The purchase experience?


Make a list of your key standout qualities and expertise.


2. Study Your Market to Determine Which Benefits are Most
Important to Your Target Customers

For example, consider the homeowner who buys a ¼-inch drill;
doesn’t he actually want a ¼-inch hole?

--What benefits do your customers value most?
--Which do they actively and vigorously seek?

Review major trade publications and search the Web for news and
trends about your market and your customer base. Survey your
customers to gather data.

Compile your findings in a list.


3. Compare Your Lists from Steps #1 and #2 Above and Circle
the Matches From The Two Lists

When the benefits you offer match your target market’s key 
wants, you have the Highest likelihood of becoming a ‘call brand.’
This means your customers request your products and services by
name.
Then you’ll grow your business, especially repeat business.

Make sure your talents serve your market. And be sure to 
cultivate the talents and skills your market seeks but which you
lack. In a free market, the buyers’ needs and wants overpower
the sellers’ individual strengths; this is because the ‘Market
Drives All.’

For example, you could be the world’s top ‘Blue Widget-maker’
but if no one buys Blue Widgets you’ll starve.


4. Select The Top One or Two Benefits from Your List and
Position Them As The Cornerstone of Your Brand

Many marketers call your key benefits and the way in which you
structure your offering a ‘Unique Selling Proposition’ or ‘USP.’

USP encompasses your special attributes, features and
Talents--those particular qualities and traits that make you
special and separate you from your competition. The secret to
building your brand and your business is to define your USP 
and organize your offering around your USP, which then becomes
your brand.


5. Bring Your Special Qualifications and Kernels into the
Limelight with a Tagline

In other words, promote your USP & Your Brand to your market.

Give Yourself a Nickname and Name Your Products and Services!
--A nickname, tagline or slogan, similar to a newspaper 
headline, helps you stand out and position your offering in your
marketplace…
--Make sure your name is memorable--pleasing to the ears.

Over the years, I’ve accumulated several choice nicknames: ‘The
Recovering Accountant,’ ‘Revenue Generation Specialist,’ and 
‘The Gelberator’ to name a few.

Given my past work experience as a CPA, you can guess how The
first nickname began. As a marketing expert and copywriter, one
client bestowed the second name. And one of my attorneys spawned
number three based on my surname; ‘Gelberator’ sounds like an
automobile’s accelerator, and that meshes nicely with my goal of
wanting people to think of me as a motivator.

Perhaps more important, a brand name or tagline makes you [more]
memorable with your target customers and makes you stand out
from your competitors.

6. Create a Domain Name (URL) that Highlights Your Brand

To establish our brand, we purchased the domain
www.PublishingGold.com . To promote our brand and present a
consistent image, we renamed our copywriting and marketing firm
PublishingGold.com, Inc.

Our company name, including the ‘.com’ appears on our business
cards, publications, e-mail signature files, etc., which lure
people to our Site.

Create a matching e-mail address, for example,
Eric@PublishingGold.com 

These tactics reinforce your brand and its identity and signal
a professional and consistent image.


7. Feature Your Brand Name On ALL Your Materials, and
Promote Your Brand Actively and Vigorously, 24/7

Broadcast your unique offering--your USP--to your target market.
Make your target customers aware of The Benefits they will get
when they make a purchase from You; this strategy entices buyers
to purchase from you rather than the folks next-door.

Publicize your offering. In other words, ‘Get the Word Out.’
Write articles and special reports; get media coverage (not
advertising); and organize workshops to present on your area of
expertise--your unique brand.

Call attention to yourself and your offering whenever and
wherever you can. Position yourself squarely before your 
[target] customers’ eyes so they can’t miss your offer and they
are compelled to make a purchase. Be consistent and persistent.
Then you will really make Your mark in your marketplace.


What steps can you take to develop your unique brand to catapult
your business into overdrive?

Even a small yet novel approach, special trait, or standout
quality will help you create your own distinctive brand, which
in turn will set you ablaze in your marketplace. Then you’ll
truly multiply your business fivefold, tenfold, or more.



Eric Gelb, MBA & CPA, is a copywriter, brand management
consultant, and editor of the Publishing Gold e-zine.
T: 516.374.1387 or Eric@PublishingGold.com  


Copyright © 2005 PublishingGold.com, Inc.

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4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - More Fun With Balloons
What's for Dinner? - Hot Tuna Sandwiches
Just for You - A Child's 10 Commandments To Parents
Site of the Week - How Does a Hurricane Work?
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
_____________________

Liven Up Your Mouse

Adjusting the speed of your mouse pointer and buttons can help
liven up your mouse. 

Open Mouse in the Control Panel (click Start, Control Panel,
Printers and Other Hardware, and then Mouse) 

Under Buttons, you can adjust the double-click speed to your
preference. Just slide the Speed setting left or right to
adjust. (NOTE: I use an optical mouse with Windows XP, so your
interface and options may vary. You may need to search around
for this feature).

On the Pointer Options tab, under Motion, drag the slider make
the mouse faster or slower.

-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
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Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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