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1.) THE "EDITOR'S CHOICE"
___________________

We are Proud to Announce our "Editor's Choice":

Angela Giles of Master Minds 
aagiles@cox.net  
http://www.7figureplan.com/free 

I am a successful direct sales diva! With 3 small children in tow, 
I have learned how to balance, career, family and still make a Fortune!

Our company is really a lifestyle community. 
Hence, if you want a lifestyle change - not only financial freedom 
but a balance in every area of your life - this is the company that can do it for you.

 

---

Give your business the Exposure it needs.  And with
the OnLine Exchange, you can get F*R*E*E publicity 
for you and your business.

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !




Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
__________________

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The Advantage Of Niche Marketing
Copyright By Patric Chan 2005 

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'Do You Know The Most Common Question 
I Get All The Time About Internet Marketing?'

The question is ...

"How Do I Make Money On The Internet?"

Now -- I want to be honest with you. It's a 
valid question but it's impossible to answer 
that question because there are just too 
many things to talk about in that topic!

I mean, other analogies to that question are ...

"How can you make a girl/guy likes you." or 

"How can I be a good parent."

There are so many ways to achieve that!

But ...

If I can sum it all up to give you the secret 
of making money online fast WITHOUT competing 
with experienced internet marketing gurus, 
the answer is ...

"Build an online niche business."

What? Online niche business? What's that?

It's niche marketing.

For the record, I'll define an online niche 
business as a business that is not about 'How To' 
make money online or offline and internet 
marketing related topics.

Here are a few niche marketing examples:

A website about dog training ...
A website about digital camera ...
A website about wedding planning ...
A website about baby sitting ...
A website about fresh water fishing ...
A website about Thai kickboxing ... 
etc, etc.

You get the idea, don't you?

However, I have to agree with you that the ‘How To’
make money niche market is a profitable market.
No doubts about that.

So, why am I still insisting to everyone who has
asked me how to make money online to explore
the income potential of niche marketing?

Am I afraid of competitors?

That's silly.

Does Anthony Robbins worry about the other 
1000's of motivational speakers in United States?

I don't think so.

The reason I highly recommend someone to build 
a niche business is because he/she will not be 
competing with experienced internet marketing gurus.

Like, if you're planning to build a niche market for 
martial arts, you can focus on "ninjitsu for women"
etc. Don't build a niche market purely on "martial 
arts". That's too huge a market.

Now -- How many experienced internet marketing gurus
are you going to be competing with in "Ninjitsu for 
women"? Hardly any.

But here's the most important advice:

It's not about making $100,000.00 from a niche market
or whatever amount of money you set yourself to earn.

It's how you're going to make the first $1 from that 
niche. Once you have done that successfully, there's 
nothing stopping you from improving that online niche 
business's income.

Let's talk about "Ninjitsu for Women" again. The 
first product that you sell might be an ebook titled,

'10 Easy Ways To Master Ninjitsu Martial Art For Women'.

Once you sell that, you can expand the business and
start selling:

i. More ebooks 
ii. Ninjitsu tools and gear (Sell as an affiliate to 
reduce the handling inventory and order fulfillment cost)
iii. Ninjitsu classes 
iv. etc etc

The sky's the limit for what else you can sell in the
same niche market as long as you know how to make
your first dollar online.

= = = = = = = = = = = = = = = = = = = = = = = =

About the author:

Patric Chan is a direct response expert, internet 
infopreneur, marketing strategist and author. He
had created Online Niche Secrets Audio Course
that revealed how he started an online niche
business and make it profitable in less than
48 hours at http://www.onlinenichesecrets.com  


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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Heavenly Snack
What's for Dinner? - Cheesy Chicken Pasta Casserole 
Just for You - Motherhood
Site of the Week - Printable Crafts
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
_____________________

Brand Recognition
by Bob Osgoodby 

Consistency in advertising is key and most of your larger
companies have recognized the value of brand recognition.
McDonalds has their arches, Goodyear has its blimp and AOL has
its distinctive pyramid.

While many people maintain that the Internet creates a level
playing field with the larger companies, brand recognition is
often overlooked. Larger companies do the majority of their
advertising offline. Sure, they will reference their web sites
in their ads, but are not completely dependant on web
advertising. 

Net based entrepreneurs must also create this brand recognition
if they hope to succeed. This can be done in a number of ways.
Many people who have local businesses, can promote their web
site with their web address on their letter head or business
card, but these are not the people we're talking about here. To
them, the web site is simply an offshoot of their existing
"brick and mortar" business. 

We're referring to people trying to compete on the national or
international level. There have been a number of companies that
have done this. One example was Gary White's "Cookie Cutter".
His "dumb little ad" was their brand recognition. Anyone who has
been around the web for awhile will remember their ads. But,
this may be a case where the brand recognition worked against
them. Many people adopt a "been there - seen that" attitude and
immediately "click on by". 

Many of you will be interested in learning that the domain name
for his program, expired on March 5 of this year. Looks like
Gary White is out of business. I do recall that he tried to
parlay his success with Cookie Cutter into a similar program,
but apparently he was unsuccessful.

So what do you do to try to achieve your brand recognition?
First - a consistency of ad copy will go a long way. It is
suggested by most advertising gurus that it takes 5 to 7
exposures to an ad before someone may look further. If you
change your ad copy every time you post it, people will not
identify with your ad. 

If you use the same ad in many different places, people will
start to identify with your ad, and may ultimately take a
further look. But that of course raises a dilemma. How do you
know if you have a good ad that will draw, or one that needs to
be changed? Experimentation is the key here. See which ads
immediately get your attention and try to model your ads after
them. 

Keith Maurer, an Independent Marketing Exec. for FreeLife
keith@FreeLife.com has broken the code. He runs several ads in
different Newsletters and hosts the weekly health column by Dr.
Earl Mindell. Not only does he get exposure with the ads, but
has a very low key plug at the end of each of Dr.Mindell's
columns. 

His "brand recognition" is his association with Dr. Mindell.
People will begin to identify with his ad, and after seeing it a
number of times, and in different places, will usually
investigate further. 

After identifying a "killer ad", the smart merchant then carries
that same theme through to their web site. Again, consistency is
the key here. 

While you may not have your arches, or own a blimp, your brand
recognition is no less important than it is to the "big guys".
Unquestionably, it is one of the more important things you
should try to attain. 



-----

Did you know that subscribers to Bob Osgoodby's F.ree Ezine the
"Tip of the Day" get a F.ree Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday. Wednesday. And
Friday. Instructions on how to place an ad are in the Newsletter. 
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
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Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

The appearance of advertising on OnLine Exchange should not be interpreted as an endorsement by the editors of the service, product, business, or program being advertised.  We take no responsibility for claims or representations made in any ads.  OnLine Exchange is for informational purposes only. In no event shall Debbie Solomon , Sara Hardy, or OnLine Exchange assume liability  for any damages whatsoever resulting from any action arising in connection with the use of this information or its
publication.  All advice should be weighed against your own circumstances and applied accordingly.  It is up to the reader to determine if advice is suitable for their own situation.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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