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1.) THE "EDITOR'S CHOICE"
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Give your business the Exposure it needs.  And with
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The OnLine Exchange would like to TEAM UP with
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your professional profile with the rest of our
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This is GREAT publicity for your business, so help support your
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Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
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 Never Throw Business Away
By Debbie Allen

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While writing my book, Confessions of Shameless Internet
Promoters, I contacted dozens of Internet marketing experts from
around the world. During just one hour via e-mail I had written
to and received e-mails from all over the US, Canada, Mexico, the
UK and Australia. That is five countries around the globe in
just ONE HOUR. The power and the access to the world is now
available to all of us at lightening speed.

Here’s an example of how the amazing power of the Internet can
find endless opportunities: 

A year ago I had a client in Australia that was in search of another 
speaker like myself who is an expert in marketing and retail, but that
lived in Australia.

Since I live in Phoenix, Arizona US, I did not know a soul in
Australia, much less a great speaker in the same niche market and
the same topic of expertise my client was looking for. But,
following my motto to “Never Throw Business Away”, I set out to
find my Australian client a dynamic expert that lived in her
country.

First I did a search on Yahoo – Australia. Since my site comes
up very high on the search engines and directories when typing in
the keywords retail speaker, I was surprised that another speaker
appeared first on the list. John Stanley – who is this John
Stanley I thought. I clicked onto his site and viewed it in great
detail. I had discovered that I had some tough competition on the
other side of the world. Not only was John an expert in retail,
he was the perfect fit for my client. So I sent him an email with
the client’s contact information. Now you may be thinking, why
would you send your client to your competition?

Here are 5 BIG reasons why:

1. My client would have found this speaker on her own doing a
search on the Internet or by contacting a Speakers Bureau anyway. 
So, why not be the hero and help out the client at the same time.

2. Servicing my clients is first and foremost on my list of
priorities. I take ordinary service and turn it into
extraordinary results. This is easy to do, just stop selling and
start servicing and you reap amazing results.


3. My clients are pleasantly surprised that I would not only
refer them to a competitor, but that I would take the time to
personally introduce them. My referrals are often sent in the
form of an email (first choice because it is quick, easy and
effective), personalized letters or one on one in person.

4. Business will comes back to you many times over when using
this method effectively. I have personally experienced this for
years in the many different businesses I have owned. Most people
are afraid of their competition and therefore avoid them. This
builds up a wall around you and a competitor who happens to have
the same core customer base as you do. Don’t’ fight ‘em – join
‘em! Build alliances and send them business. It is a win-win
for everyone involved!

You service your customer, help out your competition and they in
turn will most likely turn around and help you back. Note: If
after sending numerous referrals to my competition with no
reciprocating action, I simply stop sending the referrals and
find another expert competitor that is willing to trade referrals
fairly.

5. People like to do business with people that they like, and
they like people that treat them fair, honesty and who truly care
about making personal connections and offering supportive
service. That’s just good business!

And now for the rest of the story …

When I sent my newfound competitor, John Stanley my clients
contact information, I never knew if I would her back from him or
not. And I did not know that he would want to reach out
instantly and help me back. At the time I was just helping a
client in need. But, John returned with an email to me within 24
hours. John thanked me for the referral and mentioned that he
would be in Arizona, just 20 minutes from my home in two weeks. 
He said he would give me a call when he arrived. Now what are the
chances of this happening with someone I just met via the
Internet from the other side of the world? 

A couple of weeks went by and the phone call came. John was in 
town and wanted me to stop by where he was presenting to meet 
and chat up a bit.

We chatted up a bit all right – two hours later of not stop
chatting we had discovered more and more ways to refer one
another. During our conversation, John told me he had to confess
to something that he could not tell me via email or by phone.

“Just two days before I got your email, I did a search on Yahoo
and found Debbie Allen. I thought, who is this Debbie Allen and
why am I not coming up first on the search engines under retail
speaker? So I went onto your site and discovered your
expertise. I thought, this lady is some tough competition on the
other side of the world. They I printed out a couple pages from
your Web site. Those pages were sitting on my desk when I got
your email!”

Wow! Makes the hair on your arms stand up, doesn’t it? What are
the chances? The chances my friends, for this type of
opportunity to happen to you, are endless now with the World Wide
Web. Oh yes, and if that is not enough to convince you to do
more marketing via email and passing on referrals to your
competitors, let me share with you what happened with those
referral leads.

John and I have shared many contacts and created business
opportunities in many countries including the US, Australia, New
Zealand, Canada, Singapore, UK and Africa. We have even
presented together on the same platform in England and were
dubbed the “The Ginger Rogers & Fred Astaire Of The Speaking
Business”. In addition, John has become one of my most successful
distributors and resellers of my books in his part of the world.

DON’T EVER THROW BUSINESS AWAY AGAIN! Seek out, connect and refer
your clients to another expert if you can’t take the business for
some reason. Become the resource for referrals and connections –
the Internet Rolodex. When passing business along make sure that
you keep yourself in the referral loop. Send an email
introduction to your client with a copy to the person you are
referring so that they can see the contact was made. Pass on all
the contact information for the referral. Then wait for it to
come back around to you with TONS of personalized referrals and
increased business.



Debbie Allen is one of the world’s top sales and marketing
experts. As an international speaker she has presented to
thousands of people in nine countries around the world. She is
the author of the best seller, Confessions of Shameless Self
Promoters. Download a free chapter and sign up for her free
newsletters on shameless marketing at http://www.DebbieAllen.com  
Contact Debbie directly to learn more about her dynamic keynote
presentations at 800-359-4544.



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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Alpha-Bakery
What's for Dinner? - Tex Mex Chowder
Just for You - Activity Calorie Calculator
Site of the Week - Math Baseball
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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View Surfing History

Every time you visit a web site, your browser stores the site
address (and all the pages visited on that site) in a history
file. This comes in really handy when you're trying to remember
the site you were visiting the other day, or if you want to
check up on what sites were visited by your kids. 

In both Netscape and Internet Explorer you can hit CTRL+H to
view history. A pop-up screen will appear on the left side of
your screen and you can search back for up to three weeks. 

To re-visit the site, left click on the name and the page(s) you
visited will be listed beneath. Simply click on the page you
wish and it will take you there. If the name of the page doesn't
"ring a bell", simply pause your mouse over the web page name,
and it will give you more information.



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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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