OnLine Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer
June  27, 2005 Issn:1528-3992 - Circulation:20,000+

Copyright © 2004  All Rights Reserved

"Success is that old ABC - ability, breaks, and courage."
- Charles Luckman

In This Issue...

1. "The Editor's Choice"
2. HeadLine Article:  Two Methods of Marketing Using Joint Ventures
3. Interactive Clas^sifieds
4. Biz*Tech Savvy Solutions-How To Brighten up your Desktop
5. E-zine A*d*vertising Details
OnLine Exchange Directory & Information

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1.) "THE EDITOR'S CHOICE
___________________

A "Warm" Welcome to All our New Subscribers.

We are Proud to Present our "Editor's Choice":

Jane Fulton-Smart of JnJ Services
janesplace-buck9778@mailblocks.com 
http://jnjservices.biz 


I have approx 10 sites on the internet. I started online in 2000 
and love what I do. I have a husband, ste-daughter, 
a dog named Peanut and have adopted my grandson.

I just recently started JnJ Services. It is made up of 4 different websites:
JnJ Services-a Complete Business Solution.
Three Dollar Ads- brings Publishers & Advertisers together.
Ad-writing.com-we will write professional ads, articles....? for you.
Hosting Plus Benefits- hosting with all the bells and whistles, without the high prices.
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OE Team. This is a F*R*E*E service to you and a chance
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We have over 20,000 subscribers, and
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This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!


Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Two Methods of Marketing Using Joint Ventures
By Abe Cherian

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Whether you're a contractor a local merchant with 150 
employees, whichever, however or whatever, you've got 
to know how to keep your business alive during rough
economic times. Anytime the cash flow in a business,
large or small, starts to tighten up, the money management 
of that business has to be run as a "tight ship."

This is where an Honest Joint Venture will help increase,
not only business sales, but strong business relationships.
When things go together, they're said to be complimentary. 
An example of two items that might go together are flowers
and baskets. If you're in the market for one of these two 
items, you might be in the market for the other.

You may be able to increase your business marketing 
efforts by combining the marketing of one of your products 
or services with the marketing of someone else's products 
or services.


There are two Methods of marketing using Joint Ventures:



External joint venture marketing- You combine your marketing 
with that of another business that uses a product or service 
that compliments your own. You both benefit from the exposure 
and your customers will be looking to this other business for 
its complimentary offering. Likewise, the other business, and
their customers will look to you for their complimentary products 
or services. You both access each other's customer database. 
An example would be a cabinet maker and a hardware store that 
could work together.



Internal joint venture marketing- You probably offer 
complimentary products within your own business. If this is 
the case, you need to market this so potential customers will 
be aware that your business offers certain products or services 
that compliments each other. This encourages one stop shopping 
and also allows your business to sell one product or service 
on the back of the other. An example is 'computer repair store' 
that also sells virus protection software.


I've actually seen one business that sells a course on how 
to write successful marketing campaigns. The majority of 
their customers never find out that in addition to selling 
that course, they do consulting and write marketing campaigns 
themselves. They don't do an effective job of letting their 
customer base know that those things naturally go hand-in-hand.


Another kind of internal joint venture marketing would be a 
combined location or common business. You can have businesses 
that share a common location such as a mall or a strip mall 
shopping center. They can market their businesses as complimentary 
to each other. This can take a number of forms, but the most 
popular is sharing the media cost. An example would be a strip 
mall with a number of home improvement products or services.


You want to take advantage of this either by phone or by 
sending the other business a letter. You might say, 
"Dear Mr. or Mrs. Business Owner. Our company specializes 
in (or sells). We have discovered a logical tie into your 
business or customer base. We have created a 
system for dramatically increasing your profits without risk, 
investment or even effort on your part".


Where you say, 'Mr. or Mrs., let me ask if you could generate 
sufficient profits to - would that interest you?' The process 
is relatively simple. First, we create a joint marketing plan 
together to consist of either (choose 1 or 2 of the following)
a letter of endorsement from you, a telemarketing campaign, 
a seminar, workshop, sales presentation, display or design a 
customer/client newsletter, or a display ad. We will share the 
profits on a 50/50 basis etc."


Abe Cherian is the founder of Multiple Stream Media, 
a company that helps online businesses find new 
prospects and clients, who are anxious to grow 
their business fast, and without spending a fortune 
in marketing and automation. 
http://www.multiplestreammktg.com

Web's #1 site to find "free resources to Plan, Build, 
Market, and Maintain your website": 
http://www.multiplestreammktg.com/resources.html 


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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

 

"How To Brighten up your Desktop"

=========================

Let's change the wallpaper on your computer. It's drab and
needs an update. And let's use a photograph instead of a
graphic. Okay, use a graphic if you want. But we'll explain
how to snag a photo off the web and use it.

Go to a site that has some great photos. Just type "Free
Images" into your favorite Search Engine. When you get
there, find a Copyright-free photo that appeals to you.

Now, right click the image you want to use. From the popup
menu, select 'Set as Wallpaper' and click. The image will
replace whatever is on your desktop, and be centered. I don't
mean your icons will be replaced, but that any current
wallpaper you have will be replaced.

Now, what if you want to tile this picture? That is, use it
like tiles to cover your desktop? Here's how.

1. Right click your desktop.
2. Click properties. (Remember, if we don't say to RIGHT
click, we mean LEFT click.)
3. The Display Properties window appears. The Background tab
should be automatically selected. If it's not, click it once.
4. In the Wallpaper box, you'll see "Internet Explorer
Wallpaper" sleeted. There's a drop down box titled 'Display'
to the right.
5. Click the drop down box, and choose 'Tile'.
6. Click OK.

The photo will be tiled, covering your entire screen, instead
of being centered. If you want to experiment with something,
try selecting the 'Stretch' option.

To reverse yourself, just go back through the steps above,
and select different wallpaper. If you want a VISUAL tutorial
on this, see this page: http://newbieclub.com/wallpaper 

And by the way, every image you view on the Web is stored
on your computer automatically. They're all hiding in your
cache... which you can see if you have an image viewer like
ACDSee. Your cached images are in the following location:
C:\Windows\Temporary Internet Files\Content if you're
using Internet Explorer. ACDSee is available from their
web site: http://acdsystems.com 

If you browse your hard drive with ACDSee, you'll see
exactly what's been viewed on your PC. Maybe you don't
want to know.


-----
MANY THANKS TO THE NEWBIECLUB
"I'd be Lost without 'em
http://www.newbieclub.com/?trendz



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5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
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EZINE BUSINESS DIRECTORY
__________________


The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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