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1.) "THE EDITOR'S CHOICE
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The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 20,000 subscribers, and
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This is GREAT publicity for your business, so help support your
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Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Making Money Online Can Be Easy!
By Willie Crawford

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The real secret to making money on the Internet is simply 
figuring out what your audience wants and offering it to them. 
It's no more complex than that. 

You don't need a particularly glamorous product. You don't
need a particularly expensive product. You just need to find 
out what people are looking for... what they are willing to 
spend money on, and then you offer it to them.

You can also do this in a surprisingly crowded market and do 
very well just by "mixing it up" a little. Let me give you an
example...

My most recent issue of Word Tracker showed that "recipes" was 
the 76th most searched for term on the entire Internet. If you 
throw out all of the adult-related terms, it's probably in the 
top 20. When I first noticed how popular that term was back in 
1996, I simply positioned myself in front of that audience. 
Now, if you search on the term "soul food" on any of the major 
search engines, I'm in the top 10... and usually in the top 
three search results. My site is at http://chitterlings.com/ 

This is a perfect example of positioning yourself in a very 
crowded market. The fact that the market is so crowded PROVES
that the demand is there. Offline proof… is the fact that 
you'll find dozens of cookbooks positioned near the checkout 
counter at any major American supermarket. People NEVER get 
tired of searching for new ways to fry chicken :-)

Having made my point above, I will share with you my real 
secret. It's positioning. You can do very well in a crowded 
market if you just figure out how to make your product seem 
unique. In the brick-and-mortar world, there are probably 
hundreds of different brands of jeans. Yet, if I were to ask 
you to name a brand of jeans, there's a very high probability 
you'd say ®Levi's. It's all about branding and positioning!

There are thousands of niche markets very similar to the 
cookbook market. I'm VERY well positioned in a number of them. 
I won't mention most of the others simply because it wouldn't
be prudent. I've branded myself as the soul food cookbook 
guy, so I don't worry too much about eroding that market. To 
discover others, you only have to do a little research using 
a tool like WordTracker. You can get a free trial subscription 
at: http://williecrawford.com/FreeWordTrackerTrial.html 

Another tool you can use to find out everything about a given 
niche is at: http://williecrawford.com/SecretSEOWeapon.html 
With this tool researching all of your competitors, and 
potential joint venture partners, is a breeze!

Let's stick with the cookbook example, but I do encourage you 
to find your own niche :-) Just how difficult is it to write 
a cookbook? You simply pull together a themed collection of
your favorite recipes, type them up in ®MS Word, take or 
purchases a few photos, and you're just about done. MS Word 
integrates with some of the common PDF creation software, so 
you can actually output you Word file to PDF and have a 
cookbook ready to market in no time.

It's even easier that that. At my site, http://writeacookbook.com/ 
I offer the recordings from a teleseminar I did on how I, and two
other cookbook authors, wrote our own cookbooks. We share our 
experiences with you. On top of that I GIVE you 30 pre-written
cookbooks. Many of these come with html websites that you can
just insert your order links into. You get the raw MS Word version
of many of the manuscripts that you are free to change. What 
could be easier?

Now, here's where we "mix it up" a little. You see, I purchased
the master resale rights to those 30 cookbooks. Then I packaged
them with my recorded teleseminar to create a killer product. 
That's how EASY it is to come up with a killer product that will
make you money hand over fist. It really doesn't have to be
complicated.

There is one other piece of the puzzle that's a challenge for 
some. It's the copy on your website that converts traffic to
buyers. Writing good copy is a challenge for some, but it just
takes practice. To shorten the learning curve, just grab a copy
of Yanik Silver's very comprehensive course at:
http://www.ultimateonlinecopymanual.com/

If you've already written your copy and want it critiqued, you
can get a professional copywriter to do that for FREE. I have
a friend who's written copy for the likes of Jay Abraham and
Agora Publishing. His name is Kelvin Parker and you can 
request a free critique, and a copy of his free report "714 Ways 
Pro Copywriters Boost Response and Make Millions of Dollars" at: 
http://williecrawford.com/copywriting.html 

Ok, I've just revealed to you how easy making money online can
be. The key is to find a market with proven demand, and then carve
off your piece of that market. In order for your product to do 
really well you do need to figure out a way to make your product
be perceived as unique. Otherwise, your product will just be a
commodity and not command a very high price. The key to making your
product stand out is just branding and good copywriting.

Now "the ball's in your court."



Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, master network
marketing trainer, and lifetime student of marketing. He
shows people how to actually generate substantial income
on-line using very simple, easily implemented systems. An
example of such a system that you can study and utilize
is at: http://sendoutcards.com/willie

[Back to the Table of Contents]

 

 

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[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

Just Mousing Around 

====================

Computer mice are about as prevalent as the real thing. There are
dozens and dozens of different configurations, shapes, colors,
and features. You'll find quite a price spread, too. This page
points out just a few points on using the pointer controller --
also known as a mouse.

Use a scrolling mouse.

The simplest, most effective mouse is the scrolling mouse. It has
a wheel between the left and right click buttons. When you turn
the wheel, the screen of type will scroll up and down, and even
sideways in special cases. Selection boxes will select, and other
bizarre things may happen.

Scrolling only applies to the window that's in focus.

When a window is active, it is the focus of keyboard and mouse
actions. As long as the window is "in focus" the scrolling action
of the mouse will apply.

Right clicking is your friend.

Use the right mouse button to pop up a context menu. If you have
a program open, it'll have a context menu that a right click can
access. Lots of cool shortcuts are found this way.

One of the best is the "right click and drag" routine. When you
release the right mouse button after dragging on object (such as
an icon), an option menu appears that lists these possibilities:

Move here,
Copy here,
Create shortcut(s),
and Cancel.

Do all of your dragging and dropping using the right click
method. Try it and see what you discover.

Left clicking is also your friend.

The left click is used to double your fun. Double clicking
generally starts a program, making things happen. A single click-
and-hold is used for highlighting text, dragging and dropping,
and other features. Most of your work will be done with the left
mouse button... left click!



-----
MANY THANKS TO THE NEWBIECLUB
"I'd be Lost without 'em
http://www.newbieclub.com/?trendz 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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