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OnLine
Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer |
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| May 05, 2005 | Issn:1528-3992 - Circulation:20,000+ |
Copyright©2004 All Rights Reserved |
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1.
The
Editor's Choice |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) THE "EDITOR'S CHOICE"
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Special Announcement from EzineTrendz:
F.REE ARTICLES HERE! If you are an ezine editor, or just interested in reading
business articles, you NEED to be on this mailing list.
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The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 20,000 subscribers, and
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which will be a professional profile from one of
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Until Next Time!
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Debbie Solomon
editor@online-exchange.com
Please forward this e-zine to all your friends and co-workers who might be interested!
[Back to the Table of Contents]
2.) HEADLINE ARTICLE
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LESSONS TO LEARN IN BUSINESS
by debbie solomon
http://www.marketingtrendz.com«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
It does not matter whether you have been in the marketing business for 1 week or 10 years. The constant changes on the internet makes it possible for people like us to continually learn new ways of marketing our business. Any one who claims they know all there is to know on the internet is sadly mistaken and aiming for DOOM. No one knows it all. There are too many changes taking place. We all need to keep an open mind and be willing to accept ideas and assistance.
We all have ONE goal, to SUCCEED in our business.
I have learned many lessons in my experience in marketing on the internet over the past 6 years. When I look back over those years, I am amazed at how quickly the internet changes. I would like to share some ideas with you on some key points that can get your business up and running more efficiently:
LESSON #1:
Business Name
The first and most important aspect in business is to have a Business Name. This needs to be number one on your list. When you decide to start your own business, having your own business name puts you on the map. If you are doing affiliate programs, you do not want to hide behind these programs. Get your business name out there, and link it to your affiliate programs. Clients want to know who they are doing business with. Having your own business name can also help you in ranking higher in search engines, and enables you to have your own domain, which you will
learn in the next 2 lessons, why it is so important.
LESSON #2:
Search Engines
Though Search Engines are not as effective as they once were, they are a necessity in business. However, it takes a lot of time and effort to continually being ranked near the top. A sure fire way to stay on top is the pay the big bucks for top placement, Many new businesses do not have the investment, and if you are not in the first 10 pages of a search engine, you will get lost in the shuffle. You may as well be a ghost, because the search engines cannot work for you at this point. There is a way to stay near the top, with alot of work. The key is to have as many links to your website as possible. Link exchanges with other companies is a good start.
Have as many doorway pages as possible in order to increase exposure rate on the Search Engines. If you are involved in affiliate programs, please be aware that many search engines will not recognize affiliate links. And you will learn in lesson #3, why it is so important to have your own domains
.
The most important lesson, however, is, DO NOT depend on Search Engines,
they are NOT your bread and butter of Internet Marketing. It is ONLY part of your marketing strategy.
LESSON #3
Your Own Domain
I never realized the importance of having your own domain until I got one for our business. My partner kept telling me that we need to get one, and I just kept telling her to hold off, it is not that important. Well, we finally got our domain, and the small investment that we put toward it has paid off unbelievably. I now feel like I have a place on the internet. I have a NAME and an IDENTITY.
Having a domain shows professionalism and consistency in your business.
You have so much more available to you in your marketing potential when you make the right move and get your own domain. When people see you have your own domain they know your business is a success. Using these FREE Web Sites, or having these links from tinyurl, make people wonder; how successful can they be if they don't have their own domain? Be a true professional and make sure you have your own domain.
You will be one step closer to having a successful business.
LESSON #4
Merchant Accounts
This is the MOST important lesson I have learned in my marketing experience.
I started my business with a form sheet for OnLine Checking.
I thought that was all I would need. I figured once I started making my fortune,
then I would get my Merchant Account. Well, the money trickled in some,
but I was going nowhere fast. I took the chance and got the merchant account.
My business picked up 100% within 2 weeks. 95% of all my sales is in credit cards.
That is an amazing difference. I would not have a successful business today
without being able to accept credit cards.
The most inexpensive way to accept credit cards, is through PayPal. You do not need
any start up money, and they accept checks and credit cards. Merchant accounts can
be very expensive, and in my experience, an open door for fraud. Too many stolen
credit card numbers have been submitted through merchant accounts. Even with all
the safeguards, it is still an open window. And your business ends up paying alot
extra in fraudulent charges. PayPal is much more secure, and cost effective.
These LESSONS are just a few examples I have learned in my experience
of marketing on the internet. If you want to succeed, you need to take a chance
and invest a little to gain a lot. NOTHING worth while is for FREE.
Take these Lessons into consideration and increase your marketing potential
a little at a time by taking advice of others who are succeeding in the Marketing World.
With a lot of work, effort and dedication, with an open mind and willingness to accept help, you will SUCCEED.
One of the biggest problems we face on the internet when marketing is finding
the best source of advertising and generating HITS to your site. Not only HITS alone, but sales.
ADVERTISING
When I first started advertising on the internet, I spent numerous hours a day
placing ADS at F.REE Sites. I guess it is obvious that I wasted valuable time.
I added my site to classifieds with 1000's of others hoping people would see mine
before anyone else's. I lived in illusion and quickly found out it was not the answer.
I shortly learned that I needed to try out the waters, do all kinds of advertising like;
Newsgroups, Ezines, low-cost paid A.DS, like in AOL. I write Articles and Publish an Ezine.
And I always keep in mind, that I am also a consumer and need to see my site
from a consumers point of VIEW. It has helped me a great deal.
I am constantly trying various ways of advertising and with each source
I use a different A.D so I can track where most traffic is coming from.
My personal favorites are the E.ZINEs.
They are easy to use and very profitable.
Spamming is a very touchy situation. A friendly email can turn out to be a fury fight.
A lot of people don't even read an email and will reply screaming in your face about spamming.
I used to get so upset about this. But I have learned my lesson well.
Let me put it to you this way, I find my targeted market, which in my case,
are people who already have their own business, and I send them an invitation
to visit my site to research F.REE Reports and Articles that will help them in increase
their business potential. I am NOT selling anything, and I am NOT soliciting.
WHY? Because I always have a way for these people to be removed from my list.
This is assistance for Business Entrepreneurs, and I am not trying to sell anything.
This is one way I Network my business. Yes, I still get a few nasty emails sent back to me and I remove them promptly, but these people are just refusing FREE help.
WEB SITE
Now that we know how important a Domain Name is, we also have to realize how important the contents and view of your Web Site is. One thing I cannot stand in web sites is BRIGHT colors and neon signs. I can tell you for a fact that the majority of people looking at sites will tell you the same thing. KEEP IT SIMPLE! Use Warm Colors; black and white is the most common or a smooth green or browns and beiges. A nice textured background, or white background with some subtle graphics
will be the best thing you could do for your web site. Just recently I was looking for some
helpful tips on Logo's, and I was at the Search Engines. If I entered a site where the
colors were bright, I exited right away. If I entered a site that was confusing
with tons of information on the first page, I exited. I like an easy to navigate page.
A nice description, with a way to get the information I need. My lesson is that TOO much information at once is NOT a good thing. Have your main web page as a navigation guide for people, with a brief description of your site. People will find it a lot easier and will with no doubt bookmark your site for future reference.
I am sure with all the lessons to be learned on the internet, it will take a book to show you all of them. These are very important aspects to learn. We are all here for one reason only, to make a success of our business. Take these lessons into account and please email me
for any further guidance at:
support@marketingtrendz.com
*********************************
Author: Debbie Solomon
Debbie is the owner of MarketingTrendz,
that have been in business for over 6 years.
She publishes her own e.zine, The OnLine Exchange e-Zine.
You can subscribe for free at:
http://www.online-exchange.com
....and get free access into the Profit Zone!
A helpful tool for building and enhancing your own business.
*********************************
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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Time Out for the Week - Growing Action
What's for Dinner? - Cheesy Chicken Potatoes
Just for You - Mother
Site of the Week - Music is in the Air
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
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Hidden Files
A few of our subscribers have written me lately about hidden
files: how to access them, how to delete them, what they do,
etc. While I can't answer every email I get, I do save those
with questions and try to address them here.
Hidden files are files that do not, by default, show up. You can
set your computer to show your hidden files by clicking the
Tools menu in Explorer, then Folder Options. When the Folder
Options screen shows up, click the View tab and find the Hidden
Files item. You'll see an option for showing all files there.
Once you do that, you should be able to see all your hidden
files. Keep in mind that these files are hidden for a reason.
Most of them can not be opened by the user and contain important
information for your computer. Should you accidentally delete
them, you may run into a world of digital hurt (stuff like
programs not running, Windows not working, etc).
So, be careful with hidden files. Don't mess with them unless
you know exactly what the file is for.
-----
Did you know that subscribers to Bob Osgoodby's F(r)ee Ezine the
"Tip of the Day" get a F(r)ee Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
[Back to the Table of Contents]
E-ZINE BUSINESS DIRECTORY & RESOURCES
__________________________________
E-ZINE A*D*VERTISING DETAILS
A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
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[Back to the Table of Contents]
EZINE BUSINESS DIRECTORY
__________________
The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
PARTNERS-2-SUCCESS
Article Submission Services
Articles-to your-InBox
You can find all this and more at:
MarketingTrendz
http://www.marketingtrendz.com
ONLINE EXCHANGE INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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