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1.) "THE EDITOR'S CHOICE
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Special Announcement from EzineTrendz:

F.REE ARTICLES HERE! If you are an ezine editor, or just interested in reading
business articles, you NEED to be on this mailing list. 
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The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
section, which will be a professional profile from one of
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This is GREAT publicity for your business, so help support your
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Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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Rejection 
by Bob Osgoodby

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Much of the "hype" concerning affiliate programs centers on the
anonymity of the web, and that you won't have to have a "face to
face" relationship with your potential clients. Let the
autoresponders do the work, have the money deposited in your
bank account while you sleep, yatta, yatta, yatta. 

People want to do business with people. If you're in sales, and
can't stand "Rejection", you're in the wrong business. Trying to
market something online, does not shelter you from this either.
People will contact you and not buy into your offer. 

Worse yet, you don't even get any contacts. If this is
happening, you might want to ask yourself why. Many people will
simply "quit" and write it off as a bad experience. Those who
succeed find out why. 

The first axiom of marketing is that people want to do business
with people. If their only contact is with an affiliate page,
that may or may not bear your name, they will most likely "click
on by". Ask yourself - would you do business with someone you
never heard of, know nothing about them, and who you have no way
of contacting? 

Letting people know about you is one of the strongest statements
you can make about your business. If you give a short background
on yourself, with appropriate contact information, they most
likely will have the necessary confidence to proceed. I have
full contact information on my website, including a telephone
number they can call in the event of a question or a problem. 

Now you might think that giving your phone number to the world,
is going to result in a lot of "bad things". Not true! In our 11
years of doing business on the Internet, I have never had a
"crank" call - never. I post the hours that people can call, and
receive very few calls outside of that time frame. After hours,
I turn on the answering machine and give them the hours I'm
available. I suggest a broadcast type of message which doesn't
allow the caller to leave a message. 

Now the majority of people will never call, but will use the
email channels provided instead. The presence of a telephone
number however, goes a long way in allaying their concerns. I
don't recommend an "800" number, as people will think twice
before spending their own dime to call. I also give a mailing
address, and no, we haven't been visited by "stalkers". 

Another nice touch is to include your photo with your Bio
information. As they say, "it's always nice to put a face with a
name". The more you can establish a personal bond with your
potential buyer, the greater your chances of success. 

The second axiom of business is to learn from your mistakes, and
correct the things that you are doing wrong. During the Second
World War, when a young group of pilots in the RAF were fighting
for their lives in the air over England, they would often be hit
by enemy fire. Their engine would start to misfire causing it to
make knocking noises. Thus was coined the phrase "every knock is
one step closer to home". They had a great attitude. 

We can take a lesson from them. If you can determine why your
offer is being knocked or rejected by your potential clients,
the closer you will get to attaining your goals. Rejection is
common in business, and even the largest companies do studies on
every ad campaign they conduct to make them better. 

A simple statement on your web page to encourage feedback can go
a long way, but don't be discouraged by some of the remarks you
will receive. No matter how crude some may be, they are being
triggered by something, so don't take offense. Now while I
normally advocate the use of a form for sending information from
a website, here I do not. Let them be automatically transferred
by use of the "mailto:" command to their email account to write
the message, as you will then know the return address is valid. 

Yes, they may wish to remain anonymous as well, but the use of a
form in this instance, which simply allows them to vent, will
serve little purpose. You really don't want to be influenced by
some bored grade schoolers with nothing better to do. 

Follow up to all the legitimate replies you receive to find out
why they have reservations. Just this process alone may swing
them into your camp. Rejection is not always bad, and if you use
it properly, it just may go away. 

-----

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[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

..."Send A Web Page In Your E-mail"

=============================

Ever come across a Web page of info that someone needs?

Some story, some detail of life, some slice of pie that tastes
great--well, don't just savor it yourself, send it to your pals!
Here's how.

Any page that loads in your browser can be sent right in your e-
mail. (With the following caveat: this may not work for *all* e-
mail clients.)

Ok, you're on a page. Go to the File menu, and click. Then select
Send, and on the flyout menu, click 'Page by e-mail'.

Your e-mail client should load. You type in the address of the
person you're sending to, and when they receive your e-mail, they
have the info right there in front of them. You can even add a
message to the page if you'd like.

Now, depending on how your recipient has his e-mail client set
up, he may or may not see graphics. But the text should be there.
That's the stuff that counts anyway. It's the words that impart
the message.


So try it. Send a page to yourself to see how it works. Just load
any page in your browser, then try sending it to yourself. Why
not try sending the home page of The Newbie Club to yourself and
keep it in a folder in your email client. Then, whenever you wish
to visit a particular page, just bring it out of the folder,
click on one of the buttons on your OWN home page and Voila!

(Again, this may not work for everyone.)

Alternatively, you can just send a link. Guess how.

Just click on 'Link by email' instead!


-----
MANY THANKS TO THE NEWBIECLUB
"I'd be Lost without 'em
http://www.newbieclub.com/?trendz 

[Back to the Table of Contents]

 

 

5.) EZINE A*D*VERTISING DETAILS
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[Back to the Table of Contents]

 

 

EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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