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1.) "THE EDITOR'S CHOICE
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The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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How to Become A Top Internet Marketer
By Willie Crawford

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A recent thread at The Internet Marketing Warriors member-only
discussion forum examined what it is that separates the big
Internet marketing successes from the "also rans." There was
no argument that one key to being an online success is
learning to write great copy. Great copy is what gets your
site's visitors stirred up enough to actually take action...
often a monumental challenge.

The discussion also asked why big online successes would bother
with learning to write copy when they could hire someone else.
The answer was that it's fun trying to see if you can create, or
improve upon, a winning sales letter.

Many of the top copywriters are also so busy writing copy for
their own projects that if you could afford the ten to fifteen
thousand dollars they'd charge you, you'd also have to get on
their waiting lists. So clearly, learning to improve your own
web copy is a worthwhile investment.

The fact is, anyone can get a web hosting account, throw together
a hastily written web page, and say that they are in business on
the Internet. In-fact, that's what far too many people do.
That's one of the reasons why most netrepreneurs never earn a
respectable income. They never bother to learn what it is about
good copywriting that makes it work. They never learn enough 
about human behavior to understand what makes us behave the way 
that we do.

Human behavior and motivation hasn't changed in thousand of
years. As Jay Abraham is fond on saying, "Human nature, is human 
nature, is human nature." How and why we react to environmental 
stimuli LITERALLY hasn't changed since the beginning of recorded
history. Understanding the causes and effects of human behavior 
is the secret to great copywriting.

As complex as we like to believe we are, we're all really
creatures of habit. Humans are not really that complex. We're 
lots of emotions and chemical reactions sprinkled with a little
reason :-)

Copywriters understand that we're lots of "hot buttons" that can
be ethically exploited.

Great copywriters have discovered what these hot buttons are and
the correct way to push them. They've discovered through trial
and error how to whip the prospect into a "white-hot buying
frenzy." They've discovered how to get a prospect to reach an 
emotionally charged decision and then logically justify it.

All of the discoveries made by great copywriters, which are often
well-documented, makes it incredibly easy for you to become a
world-class copywriter (which is your key to becoming a top
Internet marketer). All you have to do is study what they have
written. All you have to do is model their successful sales
pieces. You don't even have to fully understand WHY they worked -
you just need to know which ones worked. That's the one big
danger I see in modeling others' sales pieces. You don't always
KNOW which ones worked.

Great copywriters test everything, and as a result, always know
which elements made the difference in their advertising pieces.
It's not guesswork - it's science. Some share their scientific
findings with you in their courses and books. Aspiring
copywriters should have a library of these courses and books.

Here's an astonishing fact... many of the top Internet marketers
today did not struggle for years before becoming successful. They
understood... perhaps even stumbled upon the real key which is
effective copywriting. This enabled them to reach six and even
seven-figure incomes in months rather than years!

Let me give you an example. My friend Yanik Silver only came on
the Internet scene in 2000. I started in 1996! Within a year
of coming on the scene Yanik was already a household name.
Within 2 years, he was one of the "gurus." What is Yanik's
secret? He's an incredible copywriter.

Like many world-class copywriters, Yanik actually spent a lot of
time studying copywriting. He was introduced to the works of
Jay Abraham and Dan Kennedy as a kid. He discovered the power
of good copywriting early. As a teenager, he was already writing
direct response copy so good that it sold medical equipment, for
his dad, to hard-noised, very discriminating doctors. He wrote
ads that caused doctors to mail or fax in orders for expensive
medical machinery... site unseen, while he was still a teenager.

Yanik, and every great copywriter that I've ever talked to,
became that way through study and practice. They studied
everything that they could that was written on the topic by
famous, proven copywriters. They built huge "swipe file" of
documented-successful sales pieces. Then they spent a lot of
time practicing writing similar sales pieces. They practiced
until they were able to model their teachers.

Being one of the Internet marketing top-earners is really
very simple. You study "million-dollars salespieces." You
sit down and write them out, over and over again. You study
each element of those successful salespieces. Through practice
and repetition you develop a feel for the flow. Your nervous
system becomes "trained." You develop an arsenal of thoughts,
of headlines, guarantees, closes, proof, sub-headings, power
word... and eventually you reach a point where the powerful,
effective copy just flows from you effortlessly.

I used Yanik as an example above for two reasons. One is
that he has produced a "home-study" copywriter’s course that
I've gone through. I refer to my materials from this course
any time that I'm working on any email, autoresponder
series, direct mail piece, or webpage. You can check out
Yanik's course at: http://www.ultimateonlinecopymanual.com 

The second reason I used Yanik as an example of how good
copywriting can make you a fast-rising Internet marketing
superstar is that Yanik consistently sets the standard that
I aspire to. Yanik conducts workshop - his "protege program"
that costs $14,497 to be a part of. That's not the
incredible part though - the incredible part is that he has
a HUGE waiting list for participating in his protege program.

So there you have THE big secret of how to become a top
Internet marketer. Since I've been trained to over-deliver,
I'll also share with you a second secret. That secret is,
another key to rising to the top in ANY field is associating
with those who have already risen to the top. Yanik not only
studied Dan Kennedy, he also attended his workshops. Yanik
demonstrated to Dan that he was a serious student, and so
impressed Dan that Dan had Yanik teaching at "last-ever"
copywriting workshop.

How can you capitalize on that second success secret. Check
out this "underground" event that only those "in the know"
will be at:
http://www.profitautomation.com/app/adtrack.asp?AdID=118679 
This event is where you can brainstorm ideas with me and a
lot of the TOP Internet marketers. It's also where you'll find
a lot of future Yanik Silver's.

Now that you know the keys, only inaction can keep you
from becoming one of the top Internet marketers. I've
just revealed those keys to you and lots of aspiring Internet
marketers. Only a handful will use that knowledge thought.
That's why there will always only be a few at the top!

By the way... if you'd like to become a members of The
Internet Marketing Warriors, and brainstorm marketing ideas
with some of the best and the brightest, you can join the
club at: http://www.warriorpro.com/cgi-bin/w.cgi?2602 



Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, master network
marketing trainer, and lifetime student of marketing. He shows
people how to actually generate substantial income on-line
using very simple, easily modeled systems. An example of
such a system that you can study and duplicate is at:
http://www.vemmabuilder.com/1681647 

[Back to the Table of Contents]

 

 

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[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"File Maintenance Using Dialog Boxes"

============================

Note: A Dialogue Box is just another name the techies have
dreamed up. It's just another 'window'.

This is well kept secret, so tell everyone about it. You can do
file maintenance using the OPEN and SAVE AS dialog boxes.

When you see the OPEN dialog box (seen when you are about to open
a file) or the SAVE AS dialog box (seen when you are about to
save a file) you can leave those boxes on the screen and perform
the following:

* To do maintenance on a file or folder, right-click the object
to display a shortcut menu...

* To create a new object, right-click an empty section of the
file list, and then click New to get the New menu.

* To create a new folder within the current folder, click the
Create New Folder button.

Here's an example of how to use this. Let's say you've begun
downloading a file... and you're at the SAVE AS dialog box. While
there, you think, "I need to create a new folder for this file so
I keep my computer's hard drive organized."

Click the Create New Folder button, and a new folder appears with
blue covering the file name. Type the name for the folder, press
Enter, and the new folder is created. Then select that new folder
for the download location.

It's easier to do when you see it. And since you print all of
these newsletters, and place them in 3-ring binders, you have
access while away from your email program. And you're gaining a
valuable education for free!

(Yes, we appreciate your support through the purchase of
various products and services... that's how we can continue
to bring you this weekly newsletter!)



-----
MANY THANKS TO THE NEWBIECLUB
"I'd be Lost without 'em
http://www.newbieclub.com/?trendz

 

[Back to the Table of Contents]

 

 

5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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