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1.) THE "EDITOR'S CHOICE"
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This is GREAT publicity for your business, so help support your
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Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
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 Update Prospects' Calendars Without Breaking And Entering
By Robert Plank

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Ever scheduled an event like a teleseminar or product launch? 
Hopefully they'll copy down all the details correctly, adjust the time 
to match their time zone, AND actually remember to attend. 
Luckily there's an easy way to do all this by marking your visitor's calendar 
with just a couple of clicks using Microsoft Outlook.

This works because programs like Outlook can read different types of files. 
The file we're going to be creating is called a vCalendar file -- 
be aware this will only work if your visitor has Outlook 97 and above 
(Outlook Express is no good here).

What we'll be doing here is creating the event on our computer in the form 
of an appointment on the Outlook calendar. Then, we'll export it to a file 
our visitors can click on, and when they do, it'll import all the info about 
the meeting right into their Outlook calendar.

Let's get started. Open Outlook, go to your calendar and find the correct date, 
and double click.

Type in a subject, this will be your event's title. For the location put in 
something like the URL if this is an Internet thing or a phone number 
with a passcode if this is a phone-based teleseminar.

Then choose a start time and end time, in your time zone. 
The COOL thing about this is when the user adds this appointment, 
it will appear adjusted to their own time zone.

Then in the body type in any other details the user needs to know 
about your event. That's all you need to set, things like the reminder time 
won't export so don't bother setting it. Any formatting you do 
(setting fonts, making things bold or colorized, etc.) will not save either.

Go to File -> Save As, then where it says "Save As Type" choose 
"vCalendar Format (*.vcs)". Save this to your desktop as something like: event.vcs

Then in your .htaccess file, put this in:

AddType text/x-vCalendar .vcs

If you do not have an .htaccess file, put this text in a new text document 
(in Notepad), then save as ".htaccess" (with the dot in front) and upload 
into the same folder your .vcs file is going.

(That part with adding the .htaccess file *shouldn't* be necessary, 
we're just being cautious by adding that in.)

Now upload your event.vcs file. Link to it from an HTML file, 
and tell people that if they have Outlook 97 or higher, all they have 
to do is click that link, then click "Open" and the event or yours 
(whatever it is) will be added to their calendar.

Since the event is adjusted for the person's time zone, 
there's no guessing whether or not 6 PM your time means 7 PM or 10 AM their time. 
In most cases an alert will appear on their screen 15 minutes before the event starts, 
so if you have a teleseminar they'll remember to call in and won't be late.

What's more, a lot of PDAs (Palm Pilots and some cell phones) 
have Outlook integration so YOUR meeting could also be copied to their personal organizer.


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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Enjoying Nature
What's for Dinner? - Beef and Salsa Stuffed Potatoes 
Just for You - Pampering
Site of the Week - Tons of crafts 
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Copy Floppy to CD

Many of the newer computers don't have a floppy drive as they are
going the way of the dinosaur. In fact, if you want a floppy,
you will probably pay a bit more for your system.

Many options for data storage are on the market that have a
larger capacity than our familiar little disk - CD-R/RW, DVD,
Flash Memory, portable hard drives, and USB keys ("thumb
drives"). While many of us still have floppy drives in our
computers, now might be a good time to transfer them onto CD!

Here is the easiest way I found to copy your floppies to CD-
R/RW...

1. Create a folder on your desktop. Click the folder and hit F2
to rename (give it a name that will remind you what is in the
folder). I created sub-folders within that to correspond with
the name of the floppy.

2. Open the floppy in your drive and hit Ctrl+A to select all.
NOTE: Make sure that your folder option view is set to show
hidden files (Tools/Folder Options/View, "Show hidden files
and folders"), otherwise you might not copy all the files from
the floppy.

3. Copy (Ctrl+C) the files then paste (Ctrl+V) into your new
folder. This is a great time to "prune" any files you don't
want to keep. If you create several folders, you could also
sort the contents before you burn.

4. Now you are ready to burn your files to CD. In most cases it
is as simple as dragging the folders into a frame in your CD
burning program.

The great thing is that the average floppy holds 1.44 MB of data,
while a CD-R can hold 700 MB-that means you can fit about 486
floppies on 1 CD-R!

For XP users: after you select the files you want to transfer (or
Ctrl+A), you can click "Copy the selected items" in the left hand
column which opens a window where you can select where you want
the files to go.From there you can send it to the new folder you
created in step 1.

-----

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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