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OnLine
Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer |
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| March 31, 2005 | Issn:1528-3992 - Circulation:20,000+ |
Copyright©2004 All Rights Reserved |
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1.
The
Editor's Choice |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) THE "EDITOR'S CHOICE"
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Give your business the Exposure it needs. And with
the OnLine Exchange, you can get F*R*E*E publicity
for you and your business.
The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here
http://www.online-exchange.com/profile.htm
and fill out the form. We will let you know when your profile will
be published.
This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !
Have a GREAT Weekend!
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
Please forward this e-zine to all your friends and co-workers who might be interested!
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2.) HEADLINE ARTICLE
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PHP Scripts Don't Have to End in .PHP
By Robert Plank«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
If you tweak your site to perform better in search rankings
then you practice the science of Search Engine Optimization (SEO).
It's possible to start using PHP scripts on your site without losing that high ranking of yours.
You've probably noticed your site rise and fall in search engine rankings quite a bit.
That's just how it goes since search engines such as Google like to change their algorithms around.
If one day you decide to rename all the files on your site you can be sure
your Google listing will moved off page 1 of your target search keyword
onto the back-listings of page 67 and beyond.
When you rename a file on your site, and another site links to that file,
anyone coming to your site thru that particular link will get an error.
When a search engine crawler sees this, it decides your site and decides
either to lower your ranking or delete the URL from its search results entirely.
Search engines don't want to send their visitors to Not-Found pages...
makes sense, doesn't it?
Okay, so let's say you don't want to have a ton of broken links across your site,
which will cause you to drop in the search results, but you want to tinker with PHP a little bit.
There's an easy fix for that. You can actually name your PHP scripts
so that they end in .htm or .html, and have them run as PHP scripts
on your web server. So from the outside world it'll look as if your site
is full of "updated-by-hand" content.
All you have to do is add this line to your .htaccess file:
AddType application/x-httpd-php .html .htm
If you don't have an .htaccess file, all you have to do is put that
line of code up there into a new text file, save it as ".htaccess"
(with the dot in front) then upload it to your web server.
As soon as you set this up, try going back to your site.
Everything should look exactly the same, with the exception
that your HTML pages are all now PHP-enabled.
So you could setup a simple script like the one here:
http://www.jumpx.com/tutorials/1
... And put that on any HTML page of yours. It will work exactly the same
as if the file ended in .php instead of .html. Neat, huh?
You could even go crazy and change that line of htaccess code
to add in more weird file extensions, for example:
AddType application/x-httpd-php .html .htm .ezine
This would parse any page ending in .html, .htm, or .ezine as PHP.
So you could name a file something crazy like "subscribe.ezine"
and it would work as a PHP script, or in other words as an HTML file
with PHP tags in any place you want them.
For thank you pages sometimes I like to make the extension .thanks or .
order just to make it harder to guess.
If you wanted to go totally nuts, you could even put something like this in your .htaccess file:
DefaultType application/x-httpd-php
With that, any file without an extension (so if you named a file "download"
instead of "download.php") will be "assumed" to be a PHP file.
Any unrecognized extension would default to PHP.
The reason I say you can go totally nuts with this is because now
you can now name a file to something that isn't already used --
like site.blog, or form.feedback, subscriber.area or bonus.page.
Experienced PHP/JavaScript Tutor
Solves 19 Of Your Most Frustrating
Direct Response Sales Page Hang-Ups
http://www.salespagetactics.com/Your_Clickbank_ID
(The above article may be copied
as long as this resource box is included,
You may rebrand the above URL with your Clickbank ID however)
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤
Time Out for the Week - Goopy Goop
What's for Dinner? - Oven-Fried Honey Chicken
Just for You - Mom and Me
Site of the Week - InnerBody: Cardiovascular System
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
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Security Alert
Two new viruses were discovered late last week. The first
W32.Elitper.E@mm is a worm that attempts to spreads using MS
Outlook and file-sharing networks. It also terminates processes,
deletes files, and lowers Windows security settings. It arrives
as an attachment to email - SP2 UPDATE.EXE
The second, W32.Mytob.M@mm is a mass-mailing worm with back door
capabilities. The worm uses its own SMTP engine to send email to
addresses that it gathers from the compromised computer. The
worm also spreads by exploiting the Microsoft Windows Local
Security Authority Service Remote Buffer Overflow (as described
in Microsoft Security Bulletin MS04-011). The subject of the
email varies as does the name of the attachment.
As always don't open attachments you are not expecting and keep
your patch level up to date.
-----
Did you know that subscribers to Bob Osgoodby's F(r)ee Ezine the
"Tip of the Day" get a F(r)ee Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
[Back to the Table of Contents]
E-ZINE BUSINESS DIRECTORY & RESOURCES
__________________________________
E-ZINE A*D*VERTISING DETAILS
A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 20,000 Subscribers as soon as
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
PARTNERS-2-SUCCESS
Article Submission Services
Articles-to your-InBox
You can find all this and more at:
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http://www.marketingtrendz.com
ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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