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1.) "THE EDITOR'S CHOICE
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A "Warm" Welcome to All our New Subscribers.

We are Proud to Present our "Editor's Choice":

Doug Lindahl of It's Your Net, Profit by it.
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The OnLine Exchange would like to TEAM UP with
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Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

Marketing Automation For Small Businesses And Web Entrepreneurs
By Abe Cherian

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

Many Internet marketers wonder how they spend less time 
marketing their website so they can focus on delighting
their clients and developing better marketing strategies
to improve sales.

They often ask:

1. How can I be efficient as possible so that I don't 
waste time and money?

2. How can I spend less time on activities so that I don't
like (e.g. marketing and sales) and more time on activities
I love. (e,g. delighting customers, improving sales materials
and products)?

3. Every time I get busy with clients, marketing falls behind, so
I end up with a "feast or famine" cycle. How can I avoid the
frustration of being swamped with sales one month and famished
the next?

4.How can I get prospects, leads, customers, signups, and referrals
come to me instead of having to chase them?

5.How can I build a substantial "contact list", fast, and manage it
effectively?

6.How can I organize my contacts, in one place and build lasting 
relationships with them?

7.How can I turn visitors into qualified leads automatically -- 
instead of losing them to my competition?

8.How can I follow-up with my prospects and turn them into paying
customers, even if I am on holiday?

9.How do I organize my ad-copies/sales materials all in one place,
and use them whenever I need -- from any computer, anywhere in the
world?

10. How do I schedule an update/mailing for a future date, and have it 
delivered even if I am not in front of my computer?

11.How do I know which advertising is pulling better results for me?

12.How do I know the cost of getting a prospect, and the cost of getting
a paying customer?

13.How do I know what my time is exactly worth?


One answer to the above questions is to develop "Automatic Marketing
Systems" that do your marketing for you while you do other things.

Marketing automation and CRM (customer relationship management) is not 
just for big corporations -- it must be implemented to your marketing
even if you run a home-based business or promote an affiliate program.

When your marketing is effective and runs on auto-pilot, you enjoy a
number of benefits:

1.You spend more time on the tasks that you like to do, which usually 
are those that got you into the business in the first place. 

2.Clients come to you, and already know about your products, services, 
or an opportunity, so you don't have to chase them. 

3.While you're busy delighting current clients, you're still getting 
the word out about your services, so you can smooth out the "feast 
or famine" cycle that plagues so many Internet marketers. 

4.You get leverage to grow your business faster. 


Marketing is a science.
-----------------------

Everybody has a marketing system -- manual or automated. Yet, 
all results are not equal. Some marketers emerge as giants, and 
others, including those that started marketing at the same time 
as the giants, either give up and go out of business or struggle to 
stay afloat.

Why? What are the variables that make a difference in the same thing?

I'll tell you why... 

The successful ones are better able to relate the needs of the 
marketplace by using the right automation tools and analytics -- 
which helps them save time and money and make good judgments.


Tools To Automate Your Web Business:
------------------------------------

There are several affordable (from $20/month to $149/month) Marketing 
automation websites/services that can help small business owners automate
parts of their marketing chores and save time and money and increase 
your return on investment (ROI).

Some websites do part of the automation for you (like follow-up auto-
responders, and ad-tracking services), separately -- but very few will 
satisfy all of the above concerns for a small business Internet marketer.

A service specifically targeted towards small businesses, home-based
entrepreneurs, and affiliate marketers will be www.iMediatools.com . 

iMediatools provides a solution to all of the above concerns that
is affordable and practical to Internet Marketers. You can even try
the full version for a period of 15 days before you get the Enterprise
version.

Having total control over your marketing, lists, databases, and leads
pays off thousand times over.



Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com   newsletter, 
where you will find hundreds of Internet business building tips. Visit www.weeklytips.com  
to read more tips like this one

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[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

 

"It's Elementary Dear W"

====================

If you need to know, for any reason whatsoever, you can find out
every detail about the insides of your computer by putting Doctor
Watson to work. At least on Windows 98 you can! XP is different.

In Windows 98 ..

From the Start menu, click Run. In the Run dialog box, type
"drwatson" without the quote marks. Then click OK or press Enter.

You won't see anything happen! That's a very important point. But
if you observe closely, you'll see a new icon appear in the
system tray (next to the clock). It's the Dr. Watson icon!

Right click the new icon and choose the first line item, 'Dr.
Watson.' A system "snapshot" is taken. A report will appear on
your screen, saying "you've got a real mess on your hands" or
"everything's fine." Something like that, anyway.

Leave Watson running, do your thing, then check back for an
updated report. If stuff is still working right, you'll get the
same "everything's fine" report. If not, you'll know that, too.

In XP it's much different...

Type in drwtsn32 and rummage around. Type in Dr Watson into
Windows Help and see what he can do for you.



-----
MANY THANKS TO THE NEWBIECLUB
"I'd be Lost without 'em
http://www.newbieclub.com/?trendz

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

• Articles-to your-InBox

You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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