OnLine Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer
February 10, 2005 Issn:1528-3992 - Circulation:20,000+

Copyright©2004  All Rights Reserved

"Each problem that I solved became a rule which served 
afterwards to solve other problems."
- Rene Descartes

In This Issue...

1. The Editor's Choice
2. HeadLine Article:  A Back Road Loophole For Getting a Top Google Ranking
3. Interactive Clas^sifieds
4. Parents Time-Out- Memories

5. Hot Biz*Tip- How To Print Out Your Address Book
OnLine Exchange Directory & Information 

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1.) THE "EDITOR'S CHOICE"
___________________


If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
then read on.....


The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 20,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !




Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 


Please forward this e-zine to all your friends and co-workers who might be interested!


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2.) HEADLINE ARTICLE
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 A Back Road Loophole For Getting a Top Google Ranking
By Alexis Dawes

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While everybody wants their site to receive a top 10 ranking in Google, 
it's just not possible for everyone. 

And this is especially true if you've got a brand new site. 
New sites that have been crawled by the Googlebot are sometimes given 
a decent ranking in Google for a few days before they plunge to the depths of Neverworld. 

What a TEASE that Google is! 

The unknowing webmaster thinks they've hit paydirt with an almost 
instantaneous top 20-30 listing. Then one day - POOF - their site is gone as fast as it arrived.

Now the webmaster has to prove that the site has staying power 
by getting links from other sites within its niche. Not just any links. 
Links from sites with a decent PageRank would really do the trick. 
Getting listed in the infamous Yahoo! or Open Directory would be even better.

That's what the experts constantly tell us. And in fact, it's all 100% true.


-----------------------------------

However as the old saying goes... There's more than one way to skin a cat. 

----------------------------------- 

One of the things I teach my readers is that your site doesn't necessarily 
need a top 10 position in Google in order for you to be successful.

You can get your marketing message listed in Google's top 10 results 
for your targeted keyword, and still get a ton of traffic to your web site. 

Let me explain how it works...

1) You advertise on a specific site. (I'll tell you about this site in a few moments.) 
This advertisement will promote your web site;

2) Your advertisement gets spidered by the Googlebot. 

3) Your advertisement receives a top Google ranking for your targeted keyword.

4) People see your advertisement in Google, and click on to your actual web site.

5) And this has NOTHING to do with placing an AdWords advertisement.

It's a fantastic little loophole that most people don't know about. 
And I've seen it work consistently for many different niches.


----------------------------------- 

This loophole works because-- 

1) Google LOVES itself.

2) Google trusts that expert researchers are going to lead searchers to the
right tools. 

----------------------------------- 

You see Google has an interesting service called Google Answers 
( http://answers.google.com/answers/ ).

Users submit specific questions to Google Answers, and specify 
how much they're willing to pay for the answer. They accept questions 
on all types of topics ranging from arts and entertainment, business, health, science, and so on.

Google has an arsenal of 500 researchers who answer these questions.

While Google isn't accepting any more researchers, anybody with a Google account 
can post comments answering questions. People who post comments don't get paid 
like researchers, but that's not the important part.



-----------------------------------

Now here's where it gets juicy--

-----------------------------------

I've noticed that Google loves to list questions and answers from Google Answers 
within their top 10 search results. 

For example, somebody posted a query saying that they needed a list of brokers 
who buy and sell used LED boards. You can view the query here: 
( http://answers.google.com/answers/threadview?id=458689 )

I ran a search on Google for the keyphrase "LED boards" and sure enough, 
this exact query from Google Answers showed up in the #2 position. 

Any LED board broker could get a ton a free publicity here.

All they'd have to do is post a comment to this query listing their company 
as broker of LED boards. You can even list URL's in the comment.

And VOILA your job is done.

Your marketing message is listed in the #2 position under an extremely targeted keyphrase.

It's free, and you didn't have to break a sweat to do it. You simply added some information 
about your site, and got instant rank. 


-----------------------------------

Making this technique works for you.

-----------------------------------

Google Answers receives many new queries every day. 

Your job is to keep an eagle eye out for queries that you can post comments to, 
referring people back to your site.

But it's important to do a quick check several times a week. 

It took less than 2 weeks from the time the LED board question was posted, 
till it reached the #2 position in Google's main search. 

You want to make sure you get prime advertising space before the query 
gets a top 10 ranking. This way you maximize how much traffic you receive.



Alexis Dawes is the author of "Taking The Back Road To Get On Google's First Page." 
This report offers details on several more loopholes you can use to get a top Google ranking. 
You can find more information at ( http://www.Get-In-Google-Now.com  ).



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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Memories
What's for Dinner? - Chili Barbequed Chicken
Just for You - Remember
Site of the Week - Fun with Nutrition

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm

 


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5.) HOT BIZ*TIP
_____________________

"How To Print Out Your Address Book"

===========================

Your OE address book is great for looking up details of your
contacts at the click of a button.

But it can be time consuming copying them by hand in to your 'old
fashioned' diary. Here's how to print it out ...

Open your Address book (This is similar for MS Outlook too).

Click File.

Print.

A screen opens up with a variety of options and selections. You
can choose to print your whole address book, or just selected
parts of it. Just experiment to see the results.

Business card;
Prints out the info you would normally find on a business card
such as name, company, phone number, email address.

Memo;
All of the stored information will be printed.

Phone list;
Home, business, fax numbers etc will be printed.


-------- How To Customize.

There's also a very handy facility for customizing the style of
printout you can produce.

Click Properties.

Select paper size, orientation etc to suit the style of the
permanent paper file you wish to produce.


--------- Additional Help;

Anything you're not sure about on these screens can be explained
by ...

Clicking on the Question mark (?) in the top right of the window.

Then click on the instruction you're not sure about.

A small window opens up with an explanation of what that
particular function will achieve.

As I said, it's just a question of experimenting until you
achieve the results you want. You can't break anything and all it
costs is a little paper and ink.


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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
__________________


The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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