OnLine Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer
January  31, 2005 Issn:1528-3992 - Circulation:24,000+

Copyright © 2004  All Rights Reserved

"Things turn out best for those that make the best 
of the way things turn out."
- Art Linkletter

In This Issue...

1. "The Editor's Choice"
2. HeadLine Article:  How To Sell More And Profit From Free Drive-Thru Traffic!
3. Interactive Clas^sifieds
4. Biz*Tech Savvy Solutions- Save Power
5. E-zine A*d*vertising Details
OnLine Exchange Directory & Information

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1.) "THE EDITOR'S CHOICE
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Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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How To Sell More And Profit From Free Drive-Thru Traffic!
- Abe Cherian

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You have seen it.... It's everywhere. Traffic exchanges, toolbar 
traffic programs, incentive traffic programs...etc.

Driving traffic 'through' your website and not really ' to your website
content'. It's very inexpensive advertising and most of these advertising 
programs are free.

Marketers and site owners are seduced by the large flood of visitors
to their website, thinking that more traffic means more sales.

Much to their dismay, they find out that all these traffic programs did
was increase their bandwidth and produced no leads and no sales. 

Now, how do you convert these non-qualified visitors into qualified 
prospects and then to paying customers?

How do you find a 'diamond in the rough'? You gotta sift it carefully.

Finding good customers is like finding 'diamond in the rough'.

So, how do you find customers (find diamond), sell more, and profit 
from 'drive thru' traffic (the rough)?

You carefully sift it!

Here is an example...

You (ABC Company) promotes a whole line of business opportunities 
and affiliate programs. And, you are using one of those traffic programs 
to promote it.

See ABC's Website: 
http://www.imediatools.com/abccompany.html 

You get, not three, not two, but ONLY ONE CHANCE to turn these 
visitors into paying customers... 

But, here is what happens...

Most of your visitors will take a peek at your splash page and leave the 
website for many reasons: 

** Not a good time to purchase. 
** Don't have enough time to read your website
** Did not understand the product due to clutter or information 
overload on your website
** Did not see the real value in your product right away
** They like the product/service but just don't act on it right away
** Didn't like your website navigation
...and many other un-known and strange reasons.

They will never get a chance to see your great offer ever again! You've 
LOST them forever.

Now, Imagine this! 

What if those people were to visit a landing page like this one?
http://www.imediatools.com/landingpage_eample.html 

This is called a 'Lead Capture Page'. When you use a 'Lead Capture
Page' like this one, you'll capture 10-40% of your visitor's information
for future follow-up and then re-direct them to your main website.

You'll instantly see your conversion rate and sales go up, because:

** You will capture valid and qualified leads. 
** You will have enough leads to make sales daily! 
** You will get unlimited opportunities to contact them automatically
** You will increase sales and lower your advertising cost

A good place to setup your lead capture page is www.imediatools.com  

Stop losing qualified prospects, and start converting them into paying 
customers.



Abe Cherian is the owner of Multiple Stream Media ( www.multiplestreammktg.com)  
a leading marketing and advertising company helping thousands of small businesses 
achieve success using direct selling tools and unique promotional methods.


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4.) BIZ*TECH SAVVY SOLUTIONS
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Save Power

Want to leave your computer on but don't want to use all that
extra electricity? Windows provides an easy way to reduce the
power your system consumes when you are not using it. This is
especially handy for laptop users.

The easiest way to get to these options is to right click an
empty space on the desktop and select Properties in the menu that
appears. This takes you to the "Display Properties" window. From
here click on the "Screen Saver" tab. On the bottom of the window
there should be a button labeled "Power". Click this button and a
new window opens up with the header "Power Options Properties".

The first option tells the computer to turn off the monitor after
a set period of inactivity. You can set the time period by
clicking the arrow in the drop down box and choosing the time you
want from the ones listed. This time should be the shortest of
the four options. This way if you leave your computer the monitor
will turn off after say, 10 min. and when you return and move the
mouse or hit a key it will turn on again. This is a nice option,
and I have mine set to 10 min.

The next option allows the computer to turn off the hard drives
after a certain period of inactivity. You can set the time in the
same way you did for the monitor. Again, after you return the
computer will turn everything back on again. Personally I would
not use this option because it's not going to save very much
power and will cause a short lag when you come back to your
machine. It makes more sense to just put the computer in Standby.
Set this option to "Never" to turn it off. If you do want to use
this option I would recommend between 30 min. to 1 hour for the
inactivity time.

The third option will put the system in a Standby mode designed
to use a small amount of power. Set the required inactivity time
in the same way as before. If you use this option you will have
to press the power button on your computer to "revive it" . It
should come back pretty quickly. This is probably the best option
because it will save a lot of power while still providing
relatively short start up time. I recommend an hour time setting
here-if you're not back to your computer in an hour it's probably
going to be a while. But of course feel free to go with more or
less time depending on how you use your computer.

The final option, Hibernation, actually turns the computer off
after saving all of your information to the hard drive. The time
you set here should be the longest time. When you come back to
use the computer again you will have to turn it on and give it a
bit of time to turn on and load the information it saved. The
advantage this has over shutting down your machine is that your
desktop and programs will be restored exactly how you left them,
and the startup process is a little faster. I don't recommend
however that windows automatically hibernate the computer, as
sometimes your computer could freeze. I prefer using the manual
method of clicking on "Shut Down".

-----

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EZINE BUSINESS DIRECTORY
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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