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1.) "THE EDITOR'S CHOICE
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A "Warm" Welcome to All our New Subscribers.

We are Proud to Present our "Editor's Choice":


Sharifah Hardie of Marketing Online Crash Course 
shardie@marketingonlinecrashcourse.com  
http://www.marketingonlinecrashcourse.com   


Sharifah Hardie is a marketing expert. 
She has created and managed several online and offline businesses. 
She reviewed and critiqued many online businesses assisting 
fellow business owners in creating success.


Marketing Online Crash Course is Sharifah's compilation 
of her most successful online marketing articles. 
She created this ebook in order to provide specific steps 
web site owners MUST do to have a successful online web site.

---

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 24,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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The Inside-Out Business Plan™ -- Your Small Business Plan in 10 Easy Questions
By Terri Zwierzynski

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Writing a business plan for your Solo Entrepreneur business 
doesn't have to be a daunting project. If you can answer 
10 straightforward questions about your business, you can be ready to go.

The key to success is to answer all of the questions in 
enough depth that if a friend asked you to invest in this business, 
you'd say yes. Most importantly, make sure you record your 
business plan somehow...whether you write it by hand, 
type it into your computer, or put it on stickie notes on your wall. 
Keep it someplace handy where you can refer to it when you are 
making important business decisions. And, make sure you review it 
monthly--or, even better, weekly--and update it at least annually.

1. Your Dreams: What do you want your business to provide for you? 
(think time, money, freedom, who you work with) 
Be specific--how much money, how many hours, when do you want to "retire".


2. Customers: Who are your customers and what do they want/need? 


3. Your Products and Services: What products/services 
will you provide to meet customer's needs? 


4. Markets: Where are your customers and what do you 
know about them as a group? "Where" might be geographic, 
it might be what kind of places they hang out, or where they 
go to find products or services like yours. What is their age, 
income, gender, hobbies, family structure, etc. 


5. Your Style: How will you reach customers and what will you say? 
Your methods of reaching customers needs to match with 
where your customers are--and with a message that they can relate to.


6. Competitors: Where else are your customers likely 
to get this need met? Find out all you can about how 
your competitors price, market, and provide service. 


7. Your Uniqueness: How will your product/service meet 
customer's needs differently than your competitors? 
Consider how your personal uniqueness impacts that.


8. Your Abilities: Of the skills necessary to run your business, 
what do you do well, and what do you need help with? 


9. External Resources: What people/technology/services 
will support you in the skills you need help with?


10. Fulfilling your Dreams: How will your business provide 
the kind of working environment you desire, both in how much time 
you spend, how you perform your work, and how much money you make? 
Here's where the rubber meets the road--make sure you can show 
how you will sell X amount of product or service at Y price, cover your 
expenses, and reach the goals you set in 1. above.

Once you can answer all these questions, have it reviewed 
by some trusted, experienced professionals who will give you 
objective feedback. Consider a business coach, as one such resource!


***********Find more articles like this at www.Solo-E.com  – 
Keeping Solo Entrepreneurs Juiced in Business and in Life. 
Our team of Solo Entrepreneurs are comprised of small business experts 
who support others in finding business success with the flexibility 
and freedom to have a life, too. Network with other freelancers, 
self-employed and Solo Entrepreneurs in our forums, enjoy our 
articles and newsletter, and find other online training opportunities.***********

__________________________________

Terri Zwierzynski is a coach to small business owners and Solo Entrepreneurs. 
She is also the CEI (Conductor of Extraordinary Ideas) at http://www.Solo-E.com  
and the author of 136 Ways To Market Your Small Business. 
Terri is an MBA honors graduate from UNC-Chapel Hill. Terri 
has been coaching for over 10 years in a variety of settings, 
including 6 years as a senior-level coach and consultant for 
a Fortune 500 company. She opened her private coaching practice in 2001. 
You can reach Terri at www.FastLaneDreams.com. 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"Forward Slash - Back Slash"

====================================

Ever wondered why the slash is forward (/) in a web page URL, and
backward (\) on your computer? No? Okay.

I was told by a well known techie that Bill Gates of Microsoft
did it on purpose just so that his Windows system would be a
little bit more unique. Dunno, but that sure sounds like Mr
Gates:-)

Anyway all Internet resources use the forward slash to separate
one resource from another. Page names are separate from domain
names. The forward slash indicates a 'change in resource'.

On your home computer, you'll see the slash is backward, or
leaning to the left. "And never the two shall mingle!" You can
try using a backslash in a Web page URL. But it won't work. You
CAN use a backslash in your browser, like this:

C:\My Computer

Do that, and you'll list all the stuff on your computer! Right
through your browser window. But you won't see stuff on the
Internet that way. Who cares? Someone. Somewhere.


Many Thanks to The NewbieClub
I'd be Lost without 'em!
http://www.newbieclub.com/?trendz 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• PARTNERS-2-SUCCESS

• Article Submission Services 

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You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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