OnLine Exchange e-Zine
...A Realm of Information for the Avid Internet Marketer
December 16 , 2004 Issn:1528-3992 - Circulation:24,000+

Copyright©2004  All Rights Reserved

"Undertake something that is difficult; it will do you good."
* Ronald E. Osborn, author

In This Issue...

1. The Editor's Choice
2. HeadLine Article:  Eight Simple Ways To Use Promotional Products Online
3. Interactive Clas^sifieds
4. Parents Time-Out- Pinecone Bird Feeder

5. Hot Biz*Tip- Selective Printing
OnLine Exchange Directory & Information 

This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:


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1.) THE "EDITOR'S CHOICE"
___________________

We are Proud to Present our "Editor's Choice" :

JoAnne Schnepp of JS Marketing Center
jgschnepp1@excel.com 
http://www.Adfaqxpro.com/B457.html 

I am an RN, not able to do nursing because of medical problems.
I've been promoting marketing resources and a wedding business 
on line for five years. My marketing web site is currently being revised, 
so please look at this site!


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If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
then read on.....


The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 24,000 subscribers, and
each week we will provide you with, "The Editor's Choice"
which will be a professional profile from one of
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This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !




Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 


Please forward this e-zine to all your friends and co-workers who might be interested!


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2.) HEADLINE ARTICLE
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Eight Simple Ways To Use Promotional Products Online
By Nathan C. Allen

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With the increase competition on the Internet, it can be hard to find ways 
to make your company seem different from everyone else. 
One thing I believe Internet marketers are failing to utilize correctly is promotional products. 

Promotion products are every day items that are printed with 
your company logo, slogan, web site address, or any other message 
you want to promote. The first thing that comes to most people’s minds 
are printed t-shirts… but there are many other items you can use to make 
your company stand out from the crowd. 

The following are eight simple ways you can use promotional products on the Internet. 

Promote Your Company's Website

This is the first thing that comes to most people’s minds when they think 
of how they should use promotional products. But some people over look this. 
Every item you choose to promote your business should include your web site address on it.

Find Promotional Items That Fit Your Niche

You can always find certain items that will compliment your type of business - 
items that you know your customers will use often! For Example: If you sell bicycles, 
it would be a good idea to include a free water bottle that has your logo on it 
every time someone purchases a bicycle. If you have an online drug store, 
you could give away pill organizers with your sites name and web address printed on them.

Free Contests and Drawings

A great way to get more people to sign up for your newsletter is to hold monthly, 
weekly, or daily contest drawings. The winner of the drawing would receive 
a promotional product with your URL on it. Since everyone loves to win stuff, 
more people would be willing to give you their email address. And if you make 
the product something that relates to your business, the people who sign up 
are more likely to be targeted.

Motivate Customer to Buy More

You can use promotional products to entice your customers to buy more products 
than they normally would have. How? By bundling multiple products a long with 
a promotional item. For example, instead of your customer buying 1 ebook, 
you also offer them a package deal of two ebooks and a free promotional item.

The promotional product can even be something related to the products you’re 
bundling it with. If you’re selling weight loss information, why not use a 
“step counter as a bonus? If you’re selling cookbooks, offer an apron. 
There are hundreds of products that you can put your logo on… 
find one that compliments your products!

Reward Your Best Affiliates

Consider thanking your top affiliates by giving them a promotional product. 
This shows them that you truly appreciate the fact that they promote your products. 
You can send gifts to your affiliate partners when they reach a certain goal, 
or you can give gifts to your top affiliates during the holidays. 
By rewarding your affiliates, you build a stronger relationship with them. 
They will thank you by continuing to promote your business.

Thank Your Loyal Customers

Just like thanking your top affiliates, you should also consider thanking loyal customers. 
You can express gratitude to customers that repeatedly by your products, 
customers who buy your high-ticket items, or both! Promotional items remind 
your clients that the relationship you share with them is important to you.

Create a Competitive Advantage

Because of increased competition, it's getting tougher than ever to compete online. 
You can use promotional items as a way to show your customers that you are 
different than your competitors. Instead of appearing as “just another company”, 
you can demonstrate that you are unique. When someone receives a 
promotional item from you they are more likely to remember you over your competition.

Promote a New Product

If you are launching a new product, you can capture your audience attention 
and publicize it by using promotional items. At the very least, you should send 
a promotional item to your top customers when a new product comes out. 
You might also want to consider sending items to your top affiliates too if 
you have a new product they can promote for you.

My goal is to get you to think of new ways to use promotional products. 
I hope you will implement some of the ideas I have laid out here and also 
brain storm different ways to use them. If used correctly, these little trinkets 
can help you say ahead of your competitors!


Nathan Allen is the creator of www.AvonPrinting.com  - which is a huge resource 
for the printing industry. You can find a list of companies that sell promotional products at: 
http://www.AvonPrinting.com/promotional_gifts


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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Pinecone Bird Feeder
What's for Dinner? - 4 Cheese Rigatoni Bake
Just for You - Kid's Room Clean-Up Tips
Site of the Week - Give Purple a Chance

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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm

 


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5.) HOT BIZ*TIP
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Selective Printing

Almost every day I get email asking how to print just part of a
web page or e-mail.

First, you need to know that this does not work with every system
out there. This tip only works if both your printer driver and
the software application you're using supports this little trick.
So, take this for what it's worth.

Here's how it usually works:

1. First, highlight the area you would like to print.

2. Next, from the file menu, select Print...

3. When the printer dialog box comes up, look for an option for
"Selection", in a "Print Range" frame. Again, not all printer
software supports this.

4. Click Print.

If you can't print a selection, you can always copy and paste the
stuff you want into a word processor and print it from there.
Sure, it's not nearly as much fun, but it's better than printing
out eight pages of junk just to get a small section of text.


-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm  - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net 


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EZINE BUSINESS DIRECTORY
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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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