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1.) THE "EDITOR'S CHOICE"
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If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
then read on.....


The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !




Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
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What Happened? Troubleshooting Poor Response from Ad Campaigns
Copyright 2004 Diane Hughes

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Too many small business owners today run ad campaigns
that get little to no results, and they have no idea why.
When you have the knowledge to troubleshoot the poor responses,
you also have the knowledge to make the needed changes
so that - next time - your sales improve! Let’s take a look at
the breakdown of an ad campaign, and how to determine what went wrong.


Response vs. Results

It’s important to understand the difference between response rate
and results. When a customer takes the action you want him/her to take
(i.e., clicking to your site, calling your 800 number, etc.), then
you’ve achieved "response." This does NOT mean you’ve made a sale.
The response rate of your ad campaign can be high without
ever selling one product or service.

"Results," on the other hand, are the sales you make in conjunction
with the response rate. When a customer takes the action you want
him/her to take AND buys your product/service, then you’ve achieved results.


No Response

When you get little to no response, chances are that
one of two things happened. One - your ad was poorly
written and didn’t generate enough interest to excite
the customer to take action; or two - the ad didn’t reach
your preferred target customer.

How do you determine which one is the culprit? Test!
Use the same ad, but place it in a different ezine or on
a different Web site. If response rate improves, you know
the ad is most likely fine, but the audience exposure was off.
If the response rate does not improve, it’s probably best
to rewrite the headline, the ad, or both.


Response But No Results

If you run an ezine ad, banner ad, etc., and get responses
without making any sales, the most probable theory is that
your supporting ad copy or offer is not doing its job. Ezine ads,
banner ads, and the like will never make a sale on their own.
The customer is almost always going to be directed to click back
to your Web site. If the copy/design of your ad is working,
but no sales are being made, take a good look at the copy
or design of your site. Chances are that *it* could be costing you sales.

Again, testing is the key. Change a headline, add links that
direct to "more information" pages, and so on. Run the ad again,
and see if your results improve.

You’ll notice that in either case, testing is the recommended
course of action. So many small business owners get in a hurry
and neglect to test their ads. While it may seem costly to run an ad,
change an ad, and run it again - the truth is that running
unproven ads all across the ‘Net without gaining any return
on investment (ROI) is a huge waste of money.

Yes, it does take a good deal of time. Yes, it can cost additional money.
However, once you’ve taken the time to test an ad, and the copy
on the supporting Web site that customers will be directed to,
you’ll be in a much better position to ensure consistent sales from your campaigns.


Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Apple Butter
What's for Dinner? - Tex-Mex Chicken Soup with Split Peas
Just for You - Macaroni and Cheese Magic
Site of the Week - All Science Fair Projects
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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Freeze Ups

No, we're not talking about the weather (although it is getting a
bit colder in NJ these days) but about your computer.

Typically, I have 5 or 6 programs minimized, in addition to the
one I am currently using. When your computer freezes up on you,
it is usually because you have too many things running at the
same time.

Don't forget that in addition to the programs that YOU start,
there are also programs that automatically start when you start
your computer (boot time).

I keep the number of programs that start when I "boot" to a
minimum. When you install new programs, many times they will
automatically add themselves to your start menu. Try right
clicking on the icon for a program that does start automatically
and close it. If this seems to solve your problems, remove it
from the Start Menu. If you have an anti-virus program that
automatically starts - DO NOT close that one.

If it doesn't solve your problem, you may wish to consider adding
more memory to your system, or getting along with fewer
applications running at the same time.
-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm  - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

• PARTNERS-2-SUCCESS

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You can find all this and more at:

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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