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OnLine
Exchange e-zine
...A Realm of Information for the Avid Internet Marketer |
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| November 08, 2004 | Issn:1528-3992 - Circulation:28,000+ |
Copyright © 2004 All Rights Reserved |
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1.
"The Editor's Choice" |
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1.) "THE EDITOR'S CHOICE
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The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here
http://www.online-exchange.com/profile.htm
and fill out the form. We will let you know when your profile will
be published.
This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !
Please forward this e-zine to all your friends and co-workers who might be interested!
Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
[Back to the Table of Contents]
2.) HEADLINE ARTICLE
__________________
«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»REMOVING OBSTACLES TO SALėS
by Charlie Cook«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
During the summer Olympics I watched the men's and women's
hurdles. I'm always impressed by these athletes' ability to
run at full speed and leap the hurdles without breaking
stride.
But each time I watch this track event, I have the same
reaction. If they just went out on the track and removed
those barriers, it would be a heck of lot easier to get
around the track. The athletes could run faster, more
smoothly and wouldn't risk falling (as the accomplished
Flo Joyner did).
If you are struggling to attract clients, you may feel like
you're running the hurdles. Obstacles like limited
promotional budgets, ads that don't sell, web sites that
don't generate leads, prospects that aren't ready to buy or
who think your prices are too high, all get between
prospects and the sale.
Do you find yourself struggling to overcome hurdles to
getting the sale?
You can clear the track of the hurdles that are getting
between you and potential clients once and for all and
create a clear path for prospects to become clients. If your
target market knew you and how you could help them,
understood the value of your services and contacted you when
they were ready to buy you'd be rolling in revenue.
Is this how your business works?
Are you getting a steady stream of calls and new clients?
What can you do to remove these obstacles and increase your
salės?
If you haven't already identified your marketing obstacles,
start by doing so. The first step is to list them. Once you
know what are your biggest obstacles to increasing salės,
you can look for ways to get rid of them. (If you have other
staff involved in salės, get their input too.)
Below are two common obstacles to salės. For each I've
included some simple strategies for removing these
obstacles. Once you understand that marketing obstacles
aren't permanent you'll discover that you can remove more
and more impediments and clear the way for increased salės.
Lack of Awareness
You're just starting your business. No one has heard of you,
and, given your lack of revenue you have little to invest
in advertising. What do you do?
Use lead generation strategies that are frėė or almost frėė.
During a severe downturn in the economy, a local financial
services firm offered a series of workshops for frėė to
private investors. Within a year the firm grew their assets
under management from $5.5 million to $15 million.
Using an ezine I sent to librarians and online editors, I
grew the value of a web site about search engines to almost
a million dollars, without spending a dime on advertising.
This strategy works equally well for established companies.
Les Schwab Tire Centers fixes flats for frėė, giving away
over $10 million in repairs each year. Building goodwill
with giveaways like this and an unusual dedication to
customer service, this chain of 300 tire outlets earned
estimated revenue of $1 billion in 2003.
Lack of Results from Advertising
You're not getting a positive return on your ads, should you
buy more ad space? How much? Where?
In my experience, there are two obstacles to increasing
salės with advertising. Its either the message or the
audience. Both can be fixed and to increase salės.
If you want people to respond to your advertising, get their
attention and prompt them to contact you, write your
marketing message, ads and marketing copy from your
prospect's perspective. Identify and address their concerns.
No matter how good your marketing message is, it won't help
you unless its seen by people who want your products and
services. Even if you do your homework up front, there is no
guarantee your ad will draw salės.
Track each ad campaign and each sale to determine which ads
sell. No matter how good your copy is or how many people see
your ad, if the ad audience doesn't include people who want
your services and are ready to buy, it's the wrong audience.
Drop those ads that bring in meager results and identify
additional advertising opportunities, ones that will be seen
or heard by people who want to buy your products and
services.
Stop wasting your time struggling to jump over marketing
hurdles. Instead, you can identify the obstacles that get in
the way and eliminate them one by one. Make this shift and
you'll increase your salės and be more successful.
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2004 © In Mind Communications, LLC. All rights reserved.
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The author, Charlie Cook, helps service professionals and
small business owners attract more clients and be more
successful. Sign up for the Frėė Marketing Plan eBook,
'7 Steps to get more clients and grow your business'
at http://www.marketingforsuccess.com
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________"Save to Disk - You Mean My Hard Drive?"
===========================
Here's another strange computer-ese problem. You're about to
download a file from a web site. You see a dialog box (window)
appear with a couple of options:
1. Open from currentlocation.
2. Save to disk.
What do you do? Open from current location, right? Sounds
reasonable. The file is at its current location, so open it.
Not so fast!
If you want to download the file to your computer at home or work
or wherever you are, then you'll want to use the option that's
selected by default... the one that's checked off to begin with.
"Save to disk".
Disk doesn't always mean "floppy disk". What it really means is
that you will save the file to a disk. Most likely this will be,
and should be, your hard drive. Otherwise known as your (C:)
drive. Though it could be your (D:) drive, or any other letter
drive as long as it's not your A:, B:, or the drive you
associated with your CD player.
Nope. You can't download to a CD! But you can burn a CD. That is,
copy programs and stuff onto a CD, which is called "burning" a
CD.
So, next time you get ready to download, just leave the "Save to
disk" option checked off. (Technically, since the selector is a
"radio button" it can't be checked. It is selected.) And why is
it called a radio button? Because it's round, and it's kind of
like those old radios that had the buttons you could punch in,
only one at a time. These computer radio buttons can only be
selected one at a time, which is different from a check box,
which allows multiple simultaneous selections.
Okay, I see your eyes starting to roll back in your head. So
let's dismiss this class! Just "Save to disk" then copy to a
floppy or some other larger storage device later, AFTER you've
downloaded.
Many Thanks to the NEWBIECLUB
I'd be LOST without 'em
http://www.newbieclub.com/?trendz
[Back to the Table of Contents]
5.) EZINE A*D*VERTISING DETAILS
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[Back to the Table of Contents]
EZINE BUSINESS DIRECTORY
__________________
The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
Ezine Creation Services
PARTNERS-2-SUCCESS
Article Submission Services
The S*C*A*M*INATOR REPORT
Articles-to your-InBox
C.O.B.R.A.
You can find all this and more at:
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http://www.marketingtrendz.com
ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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