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1.) "THE EDITOR'S CHOICE
___________________

A "Warm" Welcome to All our New Subscribers.

We are Proud to Present our "EDITOR'S CHOICE" :

Fredrik Jacobsen of iX-LEADs founder
iX_LEADs@yahoo.no
http://www.hidden-marketing-secrets.com/iX-LEADs/index.htm


I've been surfing the Internet for about 10 years.
But I've only been a marketer for 3 years.
My first year was tough and by the end of that year
I had spend several thousand dollar$ . But I've made it!

As I where saying, my first year was tough
but after seeing a lot of bullshit programs online
I learned to select the good ones, and made money
on them. Now 2 of my friends and I have started a
new LEAD-company where we offer extremely cheap
Targeted DOUBLE Opt-In Business related LEADs.
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The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Your Ideal Client -- How to identify who is--and more importantly, who isn't!
By Terri Zwierzynski

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  "I don't know the key to success, but the key to failure
is trying to please everybody."--Bill Cosby

Have you ever had a client/customer that was more trouble
than they were worth? Maybe they were always late to pay,
or didn't do what they said they'd do. Maybe you just had a
personality clash, or they expected more than you were able to offer.
Whatever the situation, chances are you had an inkling when you
first met that client...a tiny voice that you didn't listen to, that was
probably overshadowed by the bigger voice that said,
"Hey, it's business; I'll take it!"

Learn to say no to those clients, before they start draining your energy!
The key to being able to do this is understanding Your Ideal Client.
Once you know how to recognize who is ideal and who is not,
you can practice turning down business from the latter.
If you have trouble saying no, you'll need to learn this
critical business skill...and what to do to get rid of problem
clients you already have. If you have a coach, ask them to
help you complete the Ideal Client exercise, or to role-play
those "saying no" conversations.

How to discover YOUR Ideal Client
There are many ways to approach the Ideal Client/Customer Profile.
You can sit down and imagine the best, most wonderful client you
could have...whether that is an abstract entity, a celebrity
(what writer wouldn't want Oprah as a customer, for example),
or a specific demographic profile. If your customers are more likely
to be companies, you could look at your current client list,
and pick the company that gives you the most business,
the most joy, the least heartburn.

The Ideal Client Profile
Whoever you pick, start a profile matrix with two columns:
"My Ideal Client Is:" on the left; "My Ideal Client is Not:", on the right.
In the column on the left, list all the characteristics of that type of
person or company. Use the questions below as prompts to
get you thinking about all the different aspects that client might have.

Then, either think of the opposite of all those aspects,
or pick the "client from hell" and fill in corresponding traits
in the right-hand column. Be really honest with this exercise!
If you'd rather only have clients who make over $500,000,
put that down! Your clients who don't fit your Ideal characteristics,
whether you write them down or not, will eventually know it.
May as well get that over with early!

Prompts: Consider these aspects of your Ideal Customer or Client:

What career or business are they in?
What demographics do they fit? (age, sex, race, religion, income, marital status, etc.)
What do they think is important in business? In life?
What do they like most about you and your business, products and services?
What is the nature of their relationship with you? (transactional,
long-time customer, acquaintance, friend, refers others to you, etc.)
How do they do business with you? (phone/in person/on the Web;
quick transactions/takes time to negotiate; pays early/on-time/at 30 days; etc.)
What personality characteristics do they have?
What do you get from them (besides payment)?

Now What?
Compare your current client list to the two columns in The Ideal Client Profile.
How many have the characteristics of your Ideal Client?
If the answer is "not many," you may need to work on firing
some of your clients!

Next, post your Ideal Client Profile somewhere you will see it often.
Every time a new potential client comes along, start looking for
those Ideal characteristics...and beware the non-ideal! If that little
voice starts to tell you something might be wrong, check in with
the non-ideal list--and be ready with some ways to turn away
non-ideal clients. Offer them other options--refer them to someone
else who is a better fit, and make two people happier!

Ideal Clients--For Life
There are many ways to leverage the work you have just done
with the Ideal Client Profile. Here are some ideas:

--Audit your marketing materials. Do your business cards, brochures,
ads and website appeal to your Ideal Client? Are you sending the
right message, to the right potential clients? Hone your materials,
and start seeing better-qualified potential clients walk in the door.
--Consider your marketing channels. Based on your Ideal Client profile,
where would you expect to find these clients? Is that where your
marketing efforts are focused? If not, figure out a way to get in front of them!
--Review your contracts, policies, terms and conditions. Are they
set up to be friendly to your Ideal Clients? Do they give you clear
avenues for dealing with non-ideal clients? If not, update them,
and you might see non-ideal clients take care of themselves.

Start attracting your Ideal Clients today!


***********Find more articles like this at http://www.Solo-E.com .
Solo-E.com is the coolest place on the Web for Solo Entrepreneurs
who want affordable, easily accessible and juicy information to
create a successful business and life. ***********

Terri Zwierzynski is a coach to small business owners and Solo Entrepreneurs.
She is also the CEI (Conductor of Extraordinary Ideas) at Solo-E.com.
Terri is an MBA honors graduate from UNC-Chapel Hill. Terri has been
coaching for over 10 years in a variety of settings, including 6 years as
a senior-level coach and consultant for a Fortune 500 company.
She opened her private coaching practice in 2001. Contact her at:
http://www.FastLaneDreams.com.

 

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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"This Salute May Get You Out Of Trouble"

==============================

Right now, you can press three keys on your keyboard, and Windows
will prepare to abort itself. Those three keys are ...

Ctrl, Alt, and Delete.

Pressing them is known by geeks and nerds as "the three fingered
salute." Try it. You won't hurt anything. You can click
the Cancel button.

What happens? When you press the three-key combo, the Close
Program dialog box appears. It's a fail-safe. When a program
stops responding, or a your computer seems to freeze, you can try
the salute. However, things may be so far gone that even this
won't help. So the last ditch effort comes into play. Here it
is...

-------- Try the Two Fingered Salute.

Hold down the Ctrl key. Now, while keeping it depressed, press
the Esc key. Ctrl-Esc. Not "control minus escape" (this isn't
math!). Ctrl-Esc is just shorthand for "hold down the Ctrl key
while pressing the Esc key."

With any luck, the Start menu will open. You'll then be able to
gracefully exit windows without it committing sudden death on
you, requiring a reboot and a run of Scandisk. (By the way, when
you do reboot, and Scandisk wants to run, you can just press the
Enter key and the process will be skipped.

Computers think they're smart. They put up messages that you
obey, because you don't know differently. But truly smart
programs always give you options and explanations, letting you
decide what's best.)



Many Thanks to the NEWBIECLUB
I'd be LOST without 'em
http://www.newbieclub.com/?trendz

 

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5.) EZINE A*D*VERTISING DETAILS
__________________________________

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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