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1.) THE "EDITOR'S CHOICE"
___________________

 

If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
then read on.....


The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !




Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
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Classified Ads - What Works & What Doesn’t
By Diana Barnum

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 Do classified ads really work? Should you include an email
address or fax number in them? How about a call to action?

Questions like these are often brought to the attention of
OhioHelp.net, an Ohio-based company specializing in helping
businesses worldwide with their marketing, public relations and
freelance writing services. Here are some top tips they offer
based on their own client projects.

TOP TIPS FROM OHIOHELP.NET

I. CLASSIFIED AD PLACEMENT

Study the ads in publications where you would like to place yours
to see what works. And STUDY them like you'll have an exam over
them. If you didn't see the ad before, skip it. Only focus on
those who repeatedly placed the same ads - -these people are
selling off of them: bottom line.

While you’re at it, call some of those companies who are not your
direct competitors and ask how their ads pull (and log their
replies for reference). Exchange contact information and follow
up so that you can possibly team up with them later in a joint
venture and send clients back and forth.

Results show that small ads placed in inexpensive publications
generally bring in phone calls and clicks to websites, but no
email replies. And on the average, these callers reported having
limited or no Internet access along with limited or no computer /
email capabilities in their homes. If they had access at work, it
was limited and did not offer personal / private email. Toll-free
numbers brought in more responses than local numbers with area
codes. And fax numbers brought in nothing at all.

II. CLASSIFIED AD GIFTS

Sales increased with the inclusion of Gift and Reward items in a
call-to-action ad. Popular items were:

A. A No-Cost Information Kit that included a variety of tip
sheets, electronic books and software sent via downloadable
links in printed sales letters and included on disks or CDs. All
items were mailed Flat Rate via Priority Mail.

B. A Book / workbook set sent the same way or mailed Media Rate
in a manila envelope. Sets were for a trial period before
purchasing. And No-Cost Information Kits above were included in
the package.

C. A special “Freebie” item of their choice from our bookstore
was mailed or emailed with mention of the ad.



III. CLASSIFIED AD COPYWRITING

To increase customer contact, communication and overall sales,
include specific pricing in the ad; for example, say, “rates from
$39.” Also list an email address with a domain name and specific
person to contact. In other words, instead of emailing
info@aol.com, email diana@ohiohelp.net  using a first name for
familiarity. (Note that some classifieds charge a 3-word count
for URLs but only a 1-word count for email addresses.) And use an
action verb in your call-to-action, “Mention Ad for…”


IV. CLASSIFIED TIPS

Remember:

• Keep up. Keep educating yourself and your helpers. For example,
inexpensive company subscriptions to a monthly ebook club
http://presssuccess.com/wholesale  and the jvAlert Perpetual
Learning Series www.jvAlert.com/LearningSeries.aspx?id=1805  help
to catch up with the latest scoop -- what works and what doesn’t
work from top-level marketers & industry leaders.

• Prepackage info into autoresponders
http://presssuccess.com/AutoPilot  with a 30-day no-cost trial period.
Then the info can be sent upon request immediately to prospective
clients. Treat information requests like proposals & include past
work you’ve done in the field, samples, references, additional
resources, your credentials, etc.

So sharpen your pencil or grab your keyboard and tune up your
classified campaigns. Testing and improving your ads can
definitely increase sales.



By Diana Barnum, CEO of http://ohiohelp.net  . For more help
with marketing, public relations and writing, email diana@ohiohelp.net 
or call: (614)529-9459. Help yourself to no-cost ebooks and other goodies
at: http://movingaheadcommunications.com/freebies.html


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3.) INTERACTIVE CLASSIFIEDS
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for real... It Was...This amazing members-only website,
run by a top internet marketer, is UNIQUELY available:-
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Big Dippers
What's for Dinner? - Macaroni Grill Sesame Shrimp
Just for You - A Dozen Cheap Thrills: Family Entertainment on a Budget
Site of the Week - CIA World Factbook
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
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"How To Get Virus Free Upgrades"

========================

You can get free upgrades and programs for your computer
from all over the Internet. After a re format of my hard
drive, I couldn't find the CD containing my Epson printer
driver. So I went to Epson.com and downloaded it for free.

But be careful - some downloads from 'non-recognized sites
can carry viruses. The safest thing to do is download
directly from the manufacturer or a recognized 'safe'
download site. If you cannot download directly from the
manufacturer or supplier, these download sites can solve the
problem.

TUCOWS http://www.tucows.com

DOWNLOAD.COM http://www.download.com

Programs on these sites are virus checked and certified as
virus - free.

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm  - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

__________________________________

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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