OnLine Exchange e-zine
...A Realm of Information for the Avid Internet Marketer
October , 2004 Issn:1528-3992 - Circulation:28,000+

Copyright © 2004  All Rights Reserved

"There is no such thing as a "self-made" man. We are made up of
thousands of others. Everyone who has ever done a kind deed for
us, or spoken one word of encouragement to us, has entered into
the make-up of our character and of our thoughts, as well as our
success."

-- George Adams, philosopher

In This Issue...

1. "The Editor's Choice"
2. HeadLine Article:  Seven Rules of Email
3. Interactive Clas^sifieds
4. Biz*Tech Savvy Solutions- Copy and Paste or Cut and Paste?
5. E-zine A*d*vertising Details
OnLine Exchange Directory & Information

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1.) "THE EDITOR'S CHOICE
___________________

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!


Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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Seven Rules of Email
by Bob Osgoodby

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  Now there is no law that says you have to follow these rules, but
if you are in business on the Web, you should definitely pay
attention.

Rule #1 - Turn off your CAPS LOCK - Some people seem to feel that
if they write their E-mail in ALL CAPS it will be more effective.
Quite the opposite is the case. CAPS should be used only for
emphasis. Many people consider the use of ALL CAPS as being the
equivalent of shouting and do take offense at it.

Rule #2 - Never send multiple E-mails without using Blind Carbon
Copies (BCC). If every E-mail address you sent it to is
displayed, you are making the spammers job a lot easier when they
harvest addresses. But you have to address it to someone, even
if using BCC, so remember, there are a lot of "kooks" in this
world who will persecute anyone they can identify.

When using BCC, never send the note to someone on your mailing
list. If you have a second ID use that, or send the note to
yourself with copies to everyone on your list. That way, if
someone decides to "vent" it will come back to you and not
someone on your list. It also gives you a permanent record of the
E-mails you sent to your mailing list. If you don't have a
second ID#, you can get one easily at Juno, Hotmail, etc.

Rule #3 - Are you sure your E-mail was actually sent to your
mailing list? One easy way to be sure it was, is to include your
E-mail address in your file of names you send it to. A good
method is to include your address at the very end of the list. If
you get your copy, you can be sure everyone else did as well.

Rule #4 - Don't Bore Them to Death - Advertising by E-mail is a
cheap and effective way to get your message out to people, and
most people don't mind getting an E-mail if it is short and to
the point, but don't spam and send to people you don't already
have a relationship with. Also, don't try to sell them your
product or services with your first mailing. Try to pique their
curiosity instead and have them either reply to your E-mail or
visit your Web Site.

Rule #5 - Honor Removes - if someone asks to be removed from your
mailing list, do it immediately and send them a courtesy note
advising them it has been done. Keeping people on your mailing
list that don't want to receive your information is not only bad
form, but can cost you your ISP if a complaint is lodged against
you.

And NEVER forge headers so they can't respond to you by E-mail.
This is the favorite trick of the scamsters who don't want you to
respond to their E-mail, and give you a number to call or a form
to fill out instead.

Rule #6 - Be sure that you are not sending the same person
multiple E-mails. This is a definite sign of spam and most
people will simply delete them.

Rule #7 - I still get E-mails with no text and the message they
wish me to read is an attachment to the E-mail. It is
immediately deleted as it could very well contain a virus - even
from someone you know. Some ISP's have a top limit to the amount
of text they will display, and anything larger is automatically
converted to an attachment. Many people will not go through this
exercise, so you should ensure that your E-mail message can be
read by all the people it is sent to, without them having to open
an attachment.


-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm  - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
 


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3.) INTERACTIVE CLASSIFIEDS
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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"Copy and Paste or Cut and Paste?"

===========================

Several members have written in who are confused about the
difference between COPY and paste and CUT and paste.

And if you are a real Newbie, you probably don't know yet HOW to
do it.

When you COPY and paste, you COPY a section of text, an image
etc and PASTE it into another area of your page - or even a
different page altogether. This is useful if you have to type in
the same - or similar - text a few times. When creating a form
for instance.

When you CUT and paste, you REMOVE text from one area of the page
and PASTE it into another. This apparently is a term used in the
newspaper industry. You've probably seen it in a movie when the
dedicated handsome and incredibly intrepid editor, cuts and
pastes printed headlines onto a sheet, to break his earth
shattering scoop to the world!

Well nowadays we do it electronically.

TUTORIAL ...

I have just modified the INTERACTIVE tutorial on the Newbie Club
Site so that you can practice BOTH actions to your heart's
content. It's ok - you can't break anything:-)

Go to http://newbieclub.com/copyandpaste.htm


Many Thanks to the NEWBIECLUB
I'd be LOST without 'em
http://www.newbieclub.com/?trendz


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5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
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EZINE BUSINESS DIRECTORY
__________________


The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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