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1.) THE "EDITOR'S CHOICE"
___________________

We are Proud to Present our "EDITOR'S CHOICE" of the Week:

David Pankhurst of ActiveBits Technology
dave@activebits.com
http://www.promo-cal.com/


Software developer (my main site: ActiveBits.com)
always interested in new products and joint ventures.

Promo-Cal is a branded Windows calendar that you can give away or sell -
UNLIMITED visitors can download and use daily, and be reminded
of you and your business - DAILY.
 

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If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
then read on.....


The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !




Have a GREAT Weekend!

Until Next Time!

Best Regards,
Debbie Solomon
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

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2.) HEADLINE ARTICLE
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How To Create ‘Dynamic Headlines’ For Your Google A*dWords A*ds
By Jason Lewis

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Relevancy is the key to the success of all a*dvertising.
If your ad conveys the right message at the right time,
to the right people, then you stand a very good chance
of increasing the response to your ad.

If your A*dwords ad contains the same search term that
someone has just typed in; Google will reward you by
highlighting the term in bold in your ad.

This extra bold highlight has been proven to increase
response and click-through rate to your ads.

Now you can go one better…

What if you could set things up, so that your a*d headline
would automatically change to display the exact same
search term that someone has just typed in! They will look
at your A*dWords ad and think, “Hey that ad seems to be
a*dvertising the exact same thing I’m trying to find.

This will give you a huge advantage over most other
a*dvertisers, who only use the standard static headline format.
With a normal ‘static’ headline, they will have to try and guess
what people want beforehand, and show the same headline
regardless of what people have typed in.

I now use this technique on all my A*dWords campaigns,
and have seen a good increase in my click-through rates
as a result of doing this.

So, how do you create a dynamic headline?

To start off with let’s look at what a typical A*dwords ad
might look like:

Cheaper Dentist Insurance
Comprehensive Quality Service
For All Your Dental Needs (aff)
www.dentalplans.com

If someone typed in a phrase like ‘low cost dental plan’
none of the words in your headline match, so you
wouldn’t normally have any part of your headline appear in bold.

Using the a*d example above, to create a ‘dynamic headline’
you would type in your headline like this:

{KeyWord:Cheaper Dentist Insurance}

To create it correctly, you must copy everything on the above line,
including the brackets, and the capital K and W. Just replace
the words ‘Cheaper Dentist Insurance’ with your own default headline.

Now, when someone performs a search like ‘low cost dental plan’
your a*d headline will automatically display the words
‘low cost dental plan’ in bold type. If the phrase typed in
has too many words or contains a misspelling, Google will
display your default headline instead.

A few things to note…

* The dynamic headline will only show words that are
stored in your keyword list for your a*d group.

* If you are using ‘phrase’ or ‘broad matching’ your
default headline will be displayed if the search query
typed in is too long. Your headline can only take up to
a maximum of 25 words. So if someone typed in
‘low cost dental plans for the over 60’s’ this is over
the 25 word limit. In this case your default headline
of ‘Cheaper Dentist Insurance’ would be shown.

* Keep out misspellings. Personally I will often add a
ton of different misspellings for the most popular keywords
I am targeting. Problem is, Google doesn’t like you putting
the misspellings in the actual a*d itself. They don’t mind
showing your ad when some does a typing error or something.
They just don’t want to be seen showing poorly written a*ds.

For example if you were using a dynamic headline and
someone typed in the phrase ‘insuranc’ (no ‘e’ on the end),
the dynamic headline could show this misspelt word as
your headline. Google’s a*d monitoring will prevent you
from using dynamic headlines for misspelt words.

What I do is put all my misspellings in a separate a*d group
to make sure my a*ds don’t get disabled.

I hope you found this useful.

Jason Lewis, Copyright 2004


Jason Lewis is author of the new 'Business Brainwaves' Newsletter.
Uncovering new business ideas and untapped 'gaps in the market'
that the average person working from home can profit from.
Join now, while it's still free! ==> www.BusinessBrainwaves.com

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3.) INTERACTIVE CLASSIFIEDS
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Get Paid to Help Others! For F*r*e*e Information contact:
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4.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Popcorn Crunch
What's for Dinner? - Simple Egg Casserole
Just for You - Fifteen Romantic "Time-Outs" for Parents
Site of the Week - Outline Maps
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
_____________________

Alter Photo Size


Most digital cameras save the picture in a size that is much too
large to put on a website or send by email. You can alter your
photo size, however and easily change it to a more manageable
size.

You can alter your photos by going on your computer to:

Start >>> Programs >>> Accessories >>> Paint
Open "Paint", then Open your photo in Paint and then Touch it
up, Resize it, or Alter it.

When you save it, you need to feed in the required dimensions.

While you can increase the size of pictures a bit, they may
become "pixilated" and appear grainy or blurred. You can always
reduce their size.

You can save it as a ".gif" or a ".jpg" file, but a ".jpg" is the
most economical to use when speed of load is important, such as
on your web-site.

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Did you know that subscribers to Bob Osgoodby's F*r*e*e Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm  - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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