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1.) "THE EDITOR'S CHOICE
___________________

A "Warm" Welcome to All our New Subscribers.

Sukala Boyd of Meditation Escape
info@meditationescape.com
www.meditationescape.com

Sukala is a certified trainer. She leads Meditation seminars for women.
She has been a Meditation Teacher for 15 years. Her background is
Medical Counseling and Stress Management in large businesses.
She supports an organization that increases people's wealth and success.

Meditation Escape's seminars for women create fulfillment.
Imagine hearing "You look 10 years younger than your age!"
Imagine your husband saying "I love your peace".
Women who meditate hear these comments daily.
In business Meditation increases success in three ways:
you tap your wealth "intelligence"; solutions arise
spontaneously; and people enjoy doing business with
women who have loving, peaceful energy.

---

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
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This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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How To Avoid Having Filters Eat Your Emails
Copyright 2004 by Willie Crawford

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  You've probably read 1000 times that "the money's in the list."
If you're an Internet or email marketer, that's only partly true.
The truth is that the money is in properly written emails,
that get delivered to your list members. That last part is
what most online marketers are missing!

An article in the June 2004 issue of Time Magazine reported
that 40% to 70% of email sent to the four major ISPs is
deleted at the server. Those ISPs are MSN (including Hotmail),
Yahoo, Earthlink and AOL. That simply means that there's a
very good chance that your legitimate email is not getting
through to those subscribers using those ISPs.

The bottom line for you and I as email marketers is that
building huge opt-in lists, seeking JVs, or publishing an ezine
is largely futile, unless you correct the above problem first.

So how do you correct the problem? Many people who send
emails know that many ISPs score emails as they arrive at the
server. Email that scores above a certain score is identified as
probable spam, and is deleted. So, many of us go through
our email messages before sending them out and delete or
modify trigger words.

I'll let you in on a big secret. Most of the words that you see
cleverly disguised (often with extra spaces or characters) aren't
what causes most of the problem. It's combinations of words
that causes the problem. It's those combinations of words and
a few other major mistakes that gets your email killed.

To find out what those major mistakes are, you can get a free
report called "The 21 Deadliest Spam Filter Violations" here:
http://myQuickPayPro.com/qpp.cgi?adminid=3054&id=91007
The typical ezine that I see makes over half of these mistakes
every issue. Does yours?

There are two major things that you can do to avoid having
your emails "eaten" by the filters.

The first one is to have your list members "white list" you
or add you to their address book when they first subscribe.
Right on your confirmation page, instruct them to add your from
email address to their address book or to their approved list.
How they do this is different for each ISP. Generally adding
the from name and/or email address to their address book or
approved list will do the trick. Also tell them to periodically
look through their junk email folder to confirm that your email
is getting through. If they want what you're sending them,
they will do this. Often moving an email into the inbox will
cause the system to stop filtering your email too.

You can also tell new list members to do this in the confirmation
email, but that's a little late, since they may never get that
email.

The second thing you can do is run every email that you plan
on broadcasting (or even some personal emails) through a
system that scores the email. Email above some magic score
(around 5 at many ISPs) is guaranteed to be deleted.

There are a lot of tools for scoring your emails. The one that I
prefer is called E-filtrate. You can check it out at:
http://myQuickPayPro.com/qpp.cgi?adminid=3054&id=91007
which is where you can also get the report mentioned above.

What I like about E-filtrate is that it's a browser-based system
that allows you to score an email, suggests 3-7 substitutes for
each trigger word (that you can make right within the program),
and even allows you to do test sends to confirm that your email
will get through.

The system also allows you to check to see if your domain/IP
is blacklisted. If your domain is blacklisted, then all email
from that domain is blocked by certain ISPs. So you could
have a "perfect" email, and it could still not get through. The
solution there is to get the domain de-listed or to send from a
different domain.

Once you have a reliable system in place for "quality
controlling" your email communications, *then* you're ready
to put your list building on steroids. Then you're ready to set
up all kinds of joint ventures, and benefit from that huge,
responsive list.

Implement the simple steps outlined above today and you'll be
pleasantly surprised. Something this simple can multiply your
profits many times over. It can actually be the one thing that
turns a struggling business into a major success ;-)



Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, network marketing
trainer, and lifetime student of marketing. He shows people
how to actually generate substantial income on-line using
very simple SYSTEMS. An example of such a system can
be studied and duplicated at: http://ProfitMagician.com
 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"How To Get Virus Free Upgrades"

========================

You can get free upgrades and programs for your computer
from all over the Internet. After a re format of my hard
drive, I couldn't find the CD containing my Epson printer
driver. So I went to Epson.com and downloaded it for free.

But be careful - some downloads from 'non-recognized sites
can carry viruses. The safest thing to do is download
directly from the manufacturer or a recognized 'safe'
download site. If you cannot download directly from the
manufacturer or supplier, these download sites can solve the
problem.

TUCOWS http://www.tucows.com

DOWNLOAD.COM http://www.download.com

Programs on these sites are virus checked and certified as
virus - f*r*e*e.



Many Thanks to the NEWBIECLUB
I'd be LOST without 'em
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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

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You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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