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OnLine
Exchange e-zine
...A Realm of Information for the Avid Internet Marketer |
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| October 14, 2004 | Issn:1528-3992 - Circulation:28,000+ |
Copyright©2004 All Rights Reserved |
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1.
The
Editor's Choice |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
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1.) THE "EDITOR'S CHOICE"
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We are Proud to Present our "EDITOR'S CHOICE" of the Week:
Stan Smith of Joint Heirs in Health
jhealth@usit.net
http://tinyurl.com/6dfl5
At the age of 80 Caleb made the decision to claim a mountain.
Within 2 days I will be 80 and like Caleb, "I want that mountain!"
The Day of Miracles has not passed. Have you had your miracle? Every
one needs one!
As Joint Heirs in Health, we promote nutritional products.
We also find a non nutritional product which is the only soap on
the planet that raises your pH and detoxifies your body.
We are distributors of The Healthy Coffee which is just being
introduced into the USA with a world wide
system of distribution. I can be reached at
731-989-7589
If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
then read on.....
The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here
http://www.online-exchange.com/profile.htm
and fill out the form. We will let you know when your profile will
be published.
This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !
Have a GREAT Weekend!
Until Next Time!
Best Regards,
Debbie Solomon
editor@online-exchange.com
Please forward this e-zine to all your friends and co-workers who might be interested!
[Back to the Table of Contents]
2.) HEADLINE ARTICLE
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"A Bang on the Head, a Kangaroo and an Entrepreneur: What Happened Next?"
By Jason Lewis«¤»„«¤»§«¤»„«¤»§«¤»„«¤»§«¤»
If you are always on the look out for a money spinner,
sometimes you'll find them pop up in the most unlikely of places.
A Herd Of Website Visitors That Didn't Cost Anything...
In September 2003 an amazing turn of events led to a massive
flood of media coverage, which in turn sent a stampeding
herd of free visitors to a brand new website.
Leonard Richard is a 52 year old farmer living down under in Victoria,
Australia. He was out and about on his farm not too far from his house,
when a branch fell and hit him hard on his head.
Leonard estimates that he must of been out cold for at least
half an hour and was in a really bad way.
As luck would have it, Leonard's pet kangaroo called Lulu,
discovered him and helped to raise the alarm. I didn't realize
this myself, but kangaroo's can make a kind of barking noise.
The persistent and somewhat out of character barks from
Lulu eventually managed to alert Leonard's family in his house nearby.
It's uncertain but Leonard thinks that Lulu may have also
turned him on his side to keep his airway clear, although
I'm not sure whether I believe that bit. Leonard was airlifted
by helicopter to the nearest hospital.
Lulu was credited with saving Leonard's life. The news of Lulu
the 'life saving' kangaroo soon spread. The RSPCA decided to
give Lulu a very rare bravery award which resulted in a lot
of media interest.
A Quick Thinking Entrepreneur...
On the other side of Australia, a quick thinking entrepreneur
and website designer by the name of John (sorry that's all I could get),
got in touch with the Richard's family and offered to set up
a website for them free of charge.
They would then be able to share their story across the globe.
The website didn't go live until April this year, just before the
RSPCA officially announced the award. This was when the media frenzy
whipped up a real pace and the website was literally flooded with visitors.
So many, that they had to shut the site down and upgrade
the servers. You can view the site here:
http://www.luluthekangaroo.com.au/
An Opportunity To Bring In Some Cash
If you look at the site, they've managed to take advantage of
all this traffic by adding a few money spinners on the site.
- They've got a small banner for GoDaddy website hosting,
and they also adapted it to feature a picture of Lulu as part
of the banner animation (nice touch).
- They're selling T-shirts with a picture of Lulu on them
promoting world peace.
- They have put together an ebook detailing all the events
up to and after the accident.
- Finally, they have converted the ebook to a mini disk as well.
As another nice touch they are also donating a percentage
of the profits to charity.
They seem to have made a fair attempt at trying to make some
money from what could have otherwise been a family tragedy.
Good luck to them I say!
Keep Your Eye's Open For Potential Money Spinners
This sort of opportunity is nearly always going to be a short-term
money spinner. Obviously, most people are not going to stumble
on a life saving kangaroo like this one.
However, as an entrepreneur it may pay you to keep your eye out
for any unusual events, acts of bravery, etc. Basically anything
that has the potential for a lot of media interest.
Most people like the Richard's family would never even consider
building their own website after a situation like this. You can get
a domain name and some hosting for about $20. If you know how
to build a basic looking website, the only additional cost will be your time.
As this story showed, having a website really helped to give this
tale of bravery worldwide recognition. If you type 'lulu the kangaroo'
into a search engine you will find loads of news sites linking to
Lulu's website. I very much doubt there would have been as much
interest if the news websites didn't have Lulu's website to
refer and link to.
Joint Venture Possibilities
If you have your own niche product already, you could go looking
for human interest stories that relate to your product.
Alternatively you could team up with a joint venture partner
that does have a related product.
Here's An Example...
Let's say that a story breaks in your area about a woman
that has given birth to 7 children all at once. With IVF treatment
this could happen. This sort of thing is usually very popular in the media.
You could approach the woman and offer to build a website for her.
With all those children she is bound to get a lot of media coverage,
and she might be interested in trying to make a bit of money from
all the media interest. At the end of the day, all those hungry mouths
will need to be fed somehow.
You could propose a 50/50 split on any profits from displaying
a few ads and links to baby related products on the site.
Summary
This is not the sort of thing that you would be able to give up
your day job to pursue, but it could provide you with a nice little cash boost.
Jason Lewis, Copyright 2004
Jason Lewis is author of the new 'Business Brainwaves' Newsletter.
Uncovering new business ideas and untapped 'gaps in the market'
that the average person working from home can profit from.
Join now, while it's still free! ==> www.BusinessBrainwaves.com
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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Time Out for the Week - Apple Butter
What's for Dinner? - Yummy Potato Noodles
Just for You - Picky Eater
Site of the Week - How the Panama Canal Works
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
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Photo Album
Since the price of digital cameras has been decreasing, more and
more people are getting one. While software usually comes with
the camera, some of it leaves something to be desired.
MyAlbum is a freeware program that you can use to catalog your
photos, build a self running photo album, and convert and resize
your pictures. Actually, MyAlbum does much more, but you'll have
to visit the web site to read about all of MyAlbum's features.
Click Here To Download
http://perso.wanadoo.fr/myalbum/MyAlbum.html
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
[Back to the Table of Contents]
E-ZINE BUSINESS DIRECTORY & RESOURCES
__________________________________
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EZINE BUSINESS DIRECTORY
__________________
The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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