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1.) "THE EDITOR'S CHOICE
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The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Promote Your Business with a Juicy Scandal
By Marisa D'Vari

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   William A. Gordon, author of The Ultimate Hollywood Tour Book,
sees opportunity when celebrities misbehave. Even though his book
was originally conceived as a helpful guide to tourists visiting Hollywood,
he uses breaking news of celebrity murder and mayhem as a news hook
to get radio producers to have him on their shows to provide expert commentary.
The media loves sensational news.

Janet Jackson got millions of dollars of free publicity during her stunt
during the super bowl. When a big scandal breaks, the media pounces
upon it and suddenly the world can’t stop watching the pictures and
interviews on the TV news. News reporters scramble to dig up related
stories, knowing the appetite of their insatiable readers.

Savvy authors can train themselves to take advantage of this
news frenzy to hitchhike their book onto this media bandwagon.
Here is the simple three-step process of hitchhiking onto breaking news.

Step One:

Begin each day looking at the headlines in your city or national newspaper.
Ask yourself this question. How do prominent people in the news tie in with
the core concept of my book? For example, John Boe found that the non-stop
publicity about Kobe Bryant could be used as a news peg to promote his book
and services as a body language expert.

Step Two:

Shape this news into a pitch for print editors and radio producers.

For print, this pitch might take the form of a tip-oriented press release,
with an attention-getting, sensational headline followed by a succinct
paragraph that covers the who, what, where, why, when, and how
of the situation followed by five helpful tips. The advantage of a tip-oriented
press release is that editors can simply cut and paste it into their publication
when they have space to fill.

For radio, use the same attention-getting, sensational headline,
but follow this with intriguing questions the host can ask you on air,
followed by a short paragraph on your credentials and book. Also,
remember to add a line about giving books away on the air – radio
hosts love that!

Step Three:

Sign up for Google News Alerts. You will find instructions on the
Google home page. For example, if you wrote a book about the
psychology of shoplifting, you can program Google News Alerts to
let you know any time this subject appears in a press release or article.

During the Winona Ryder shoplifting incident, this means you
would be notified with all breaking news. Armed with this knowledge,
you can send a letter to the editor of the publication that published the
article with your take on why Ryder committed this crime (naming your
book title, of course) and also put the journalist who wrote the article
into your media database. Also, introduce yourself to the journalist
suggesting that he think of you as a source for related stories.


This article was adapted from Marisa D’Vari’s 200-page softcover book,
Media Magic: Grow Rich in Your Niche with Insider Media Secrets
(read free samples at http://www.deg.com/now.htm ).

D'Vari offers a free 36-page publicity report at http://www.BuildingBuzz.com 
and invites you to contribute your publicity success stories
for a contest in honor of Shameless Promotion Month.

© 2004 Marisa D'Vari All Rights Reserved

 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"How To Experiment without Breaking Things"

====================================

If you've had your PC for any length of time you'll already know
this. But this Newsletter is for Green as well as Not-So-Newbies
so here goes ...

If you want to did around and experiment with various functions
on your PC do so. And if there is ANY action you do NOT want to
continue with you just click on ' Cancel''

Yes you can cancel any action you don't want to actually carry
out. Just click the Cancel button, and no changes to any setting
in your computer will be made.

So go exploring, clicking anything and everything, because every
dialog box has a cancel button. Use it whenever you change your
mind, or simply aren't sure if you should proceed with an action.


Use context sensitive help.

If you're wondering about something you see on the screen, and
you notice a little question mark or a Help button on a
particular dialog box, try clicking. You may receive context
sensitive help.

Smart help programs will deliver information based on the area of
the program you are using.

The F1 key will provide help no matter where you are. And it's
always related to the program you're using.



Many Thanks to the NEWBIECLUB
I'd be LOST without 'em
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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