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1.) "THE EDITOR'S CHOICE
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Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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How to Increase Sales with Automation Improvements
By Diana Barnum

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  How popular is online shopping? And is there room for
improvement? Let’s check out some pros and cons of automated
shopping and see.

Digital carts offer convenience for people around the globe 24
hours a day. Yet an estimated 4 percent of shoppers make
purchases, up from 3.5 percent in 2003, reported by DoubleClick,
an online marketing company.

And approximately 30 percent of shopping carts are abandoned,
according to recent surveys by BizRate.com, a shopping search
engine.

The main reasons for shopping cart abandonment are*:

• High shipping prices (72%)
• Comparison shopping or browsing (61%)
• Changed mind (56%)
• Saving items for later purchase (51%)
• Total cost of items is too high (43%)
• Checkout process is too long (41%)
• Checkout requires too much personal information (35%)
• Site requires registration before purchase (34%)
• Site is unstable or unreliable (31%)
• Checkout process is confusing (27%)

To decrease shopping cart abandonment and increase sales, simple
minor improvements in automation can be highly effective. Here
are some tips that work best for clients and workers alike of
OhioHelp.net, an Ohio-based company that specializes in helping
businesses worldwide with their marketing, public relations and
freelance writing services.

TOP TIPS FROM OHIOHELP.NET

1. Calculate all handling charges and fees in with your price
whenever possible, so that you can offer no-cost shipping. And
check for specials like Flat Rate packages with Priority
Shipping.

2. Don’t have people pre-register, fill out lengthy forms, wait
for email confirmation, find their password / user ID and figure
out how to log in again and continue to fill out more detailed
forms and click through a half-dozen pages. Ugh! People want to
shop, buy and go. Period.

3. On EVERY page of your site, shopping cart, receipt and Thank
You or other automated reply, list complete contact information.
Include a specific person to follow up with, business phone
number and postal address (no P.O. Box) and a direct email
address like diana@ohiohelp.net  (i.e. not info@ohiohelp.net).
Then if the Internet connection fails, the site goes down or any
number of other technical issues occurs, the shopper immediately
has concrete information for follow up.

4. Set your product order numbers at one (1). In other words,
when someone clicks a purchase button, have the cart say one (1)
item purchased when they preview their cart instead of zero,
making them select “1” again.

5. Include a no-cost gift in the shopping cart, with the receipt
or in the Thank You email, especially with large purchases. Let
your customers know you appreciate their business. And ask for
referrals!

6. Test special product and package prices with offers on a
“Thank You” page or with a “Thank You” email.

7. Accept multiple payment options when possible; credit cards,
faxed and telephone orders, print checks, money orders, echecks
and 3rd party solutions like Paypal. Note: many businesses use
American Express.

8. Choose a progressive shopping cart software solution like
ProfitAuto at http://presssuccess.com/AutoPilot  for a variety of
services, pricing packages and options for company growth.
ProfitAuto manages not only the cart but also your leads,
contacts and shoppers with automated “Thank You” follow up. It
also has autoresponders for pre-sale and after-sale
communications, digital tracking and delivery solutions,
importing / exporting of lists and autoresponder series,
electronic coupons, affiliate programs and more.

NO-COST TRIAL AND INFORMATION

For a 30-day no-cost trial of ProfitAuto, sign up online at
http://presssuccess.com/AutoPilot  . And download ebooks with
loads of information to help with your business from the
“Fre*ebies” section of the OhioHelp.net bookstore at
http://www.presssuccess.com/bookstore

So tweak your checkout process. Make your clients and your
company happy. And ring up more sales. To learn more top tips and
receive them on a regular basis at no charge in your email, sign
up at http://ohiohelp.net  today or email diana@ohiohelp.net  .



* From research (Fall, 2001) by Vividence Corporation,
specializing in Customer Experience Management (CEM) products and
services.


By Diana Barnum, president of
http://movingaheadcommunications.com  and CEO of
http://ohiohelp.net  . For more help with marketing, public
relations and writing, email diana@ohiohelp.net  or call:
(614)529-9459.
 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"Copy It - or Move It?"

=======================

Here's a tip which solved a long term irritation for me until I
learned about it. Like many things to do with computers, it's
easy once you know how.

I move files and folders about by dragging them across in
'Explorer' (right click 'Start', click 'Explorer)

But Windows treats your dragged files differently if you're
moving them around the same disk, or if you're moving them
between disks.

Drag a file from one folder to another, and the file is moved.
But drag the same file to another disk that's separate from your
hard disk, like a floppy or a Zip disk, and it's copied.

NOT moved.

Dumbness prevails - hey wake up at the back!

If you want to get control of the situation, and always be
presented with a verification of your intent, use the RIGHT drag
method. Really. Just right click instead of left clicking when
you drag an icon. When you release the right button, you'll see a
context menu appear with these options:

Move Here, Copy Here, Create Shortcut(s) Here, and Cancel.

It sure beats not knowing what Windows will do next.

If you don't like pressing the right mouse button for some
reason, hold down the Ctrl and Shift keys at the same time while
dragging with the left mouse button. You can press them before or
after you click the mouse--it doesn't care. The end result is the
same. You be presented with a context menu seeking your intent.

Windows does try and aid you to some degree, changing the mouse
cursor depending on the action taken. For example, a small plus
sign (+) appears when you copy, and a small curved arrow appears
when you're creating a shortcut.


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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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