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1.) "THE EDITOR'S CHOICE
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A "Warm" Welcome to All our New Subscribers.

We are Proud to Present our "EDITOR'S CHOICE" of the Week:

Charles & Brenda of ALLAR GROUP
allargroup@aol.com
http://www.allargroup.com

Hi we live in SouthWest Florida in a beautiful community.
We have seven children and five grandchildren.
We're pretty typical working forty hours a week with a mortgage,
and underachieving investments. So we did something !

Our Company is the result of two years of daily study and research
of the stock market. Finding a way to make money weekly in the
stock market while at our full time jobs. As a result of our work
our portfolio was up 150% last year. This year we both work full time for our self's.
This year our income is tracking a 32% increase over last year. We want to share this with others.
Our strategy has ten key technical indicators plus daily research and study.
This system is a dream come true

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The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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6 Changes You Can Make to Increase Business Profits
by Marcia Yudkin

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  I read once that something like 30 percent of all drinkable
water gets wasted on the way to the consumer by leaky pipes.
Likewise, your business may be letting potential revenue
drip away, to be lost forever, all over the place. Use this
checklist to make sure you are taking best advantage of all
the opportunities for earnings that would be arriving safely
if you only plugged up those holes.

1. Improve your followup. According to the National Sales
Executive Association, only about two percent of sales occur
on the first contact. Eighty percent of sales require at
least five contacts before the transaction occurs. That
means that if you put out your sales message just once or
twice, you're barely out of the gate. Those who might
eventually buy are hardly even beginning to pay attention.
You must repeat that message again and again before it wakes
up busy people to what you are offering.

2. Put your marketing activities on schedule with a plan. I
see a lot of businesses bedeviled by the "feast or famine"
syndrome, where they stop marketing when times are good and
therefore have no pipeline in place bringing them new leads
when the economy slows down. They get busy marketing, but
there's a time lag before new business comes in, and when it
does, they stop marketing once more, keeping the cycle
going. Instead, invest time or money in creating a
marketing plan that tells you what to do each week or month
to keep business continually flowing in. If it's too much
for you to handle, hire assistants or outsource it to hungry
but competent colleagues.

3. Increase your personal productivity by working at your
most creative times. Once I incited a firestorm of
criticism on CompuServe's PR Forum by revealing that I
hardly ever spend more than one hour writing a press
release. Other PR professionals opined that I couldn't
possibly create decent work that quickly. Well, I do, and
here's my secret: following a process that creativity
researchers will tell you is used by top scientists and
inventors, I absorb all the facts and define the challenge
for myself, then go to sleep, take a walk or step into the
shower. Within a day, my unconscious mind brings me a
"Eureka" experience with a terrific headline. The rest of
the press release pours out right after the headline. Had I
sat down to try, try, try to write that document, it would
take triple the time and not reach the same quality.

4. Stop unproductive marketing activities, boosting your
profits. Advertising pros know that most advertising
doesn't work, but they continue to spend like crazy because
part of it does. If you can identify which marketing
efforts of yours are not giving you a return, and stop
spending money and energy on those, you'll be earning more
from what you spend. Admittedly, it can be difficult
sometimes to pinpoint what actually brings in customers and
clients. However, if you begin asking each new buyer how
they heard about you and keep track of the answers, patterns
almost always emerge. One graphic artist learned through
this kind of research that nearly all her clientele came
from word of mouth and none from her ads in the local
business journal. Of course, the opposite discovery could
have happened, too. Don't assume, find out!

5. Market more often to your customer base - much more
often. Hardly anyone stays in touch with existing and past
customers often enough. They think they might be
"bothering" their clientele by letting them know about new
products, opportunities to buy before a price increase,
success stories of other customers like them, and so on.
Nope, it's not so. On the contrary, staying in touch
ensures that you stay in the awareness of people who have
done business with you before, so that when they need you
again, they come to you rather than go to your competitors.

6. Hire help for mechanical tasks or a virtual assistant to
help manage communications. Feeling overwhelmed? If you
can make, let's say, $100 an hour doing what you do best,
you should not be spending too much energy on routine things
like stuffing envelopes, doing errands like going to the
bank and the copy shop or putting together slides for your
upcoming lecture. Instead, pay someone $25 an hour to get
those to-do's accomplished and free you up to get more high-
paid work accomplished. An exception to this principle is
when you do the repetitive tasks as a break or rest from
money-making activities that tire you out.

Increasing your productivity means increasing the income
from your business without spending more hours working. Get
started on at least one of the above today!

Marcia Yudkin <marcia@yudkin.com > is the author of 6 Steps
to Free Publicity and 10 other books. She runs a private
member site, MarketingforMore.com, which supports business
owners who are growing their businesses. Learn how to avoid
the most common pricing mistakes in her free report, "Charge
More & Get It," available from
http://www.marketingformore.com/survey.htm.

 

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4.) BIZ*TECH SAVVY SOLUTIONS
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Your System Tray

================

So you have 12 icons in your system tray. So what? So they're
eating your computer's memory like rats chewing through
Internet cables.

System Tray? That area "down there" in the lower right corner
of your screen where the clock sits.

Each icon represents a program that's running silently in the
background. A "TSR"... Terminate and Stay Resident. A "TSR"
is a program that starts up when you turn on your computer,
then terminates (you don't see it) but stays resident in
memory.

And it uses up resources! (A resource is a special place in
memory that is easily wasted.)

Check your resources now. Right click on My Computer, choose
"Properties", then click the "Performance" tab.

What is the percentage of free resources? 45? 65? 80? If
your computer is like most folks, you'll have maybe 45 percent
free.

Which of course means over half of your system's brains are
being clogged. And that's why your system may freeze up, lock
up, fall apart, or collapse. No amount of CPR or Advanced
Computer Life Support will cure it.

The only way to "fix" your computer's resource problem is to
reboot... that is, restart.

How can you stop all the "TSR"s from loading when you power up?
If you have Windows 98 or later, you can use MSCONFIG. Instead
of writing a lengthy bit on how to use it, please send a blank
email to: msconfig@fastresponder.com

You'll get our report on how to use the Utility, as well as a
link to a site that tells you what you can disable. By "Utility"
I don't mean Pacific Gas and Electric. I mean MSCONFIG. It's
called a utility. It's a little program that does big things
for you.



Many Thanks to the NEWBIECLUB
I'd be LOST without 'em
http://www.newbieclub.com/?trendz

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5.) EZINE A*D*VERTISING DETAILS
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A*dvertise with The OnLine Exchange TODAY:
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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