OnLine Exchange e-zine
...A Realm of Information for the Avid Internet Marketer
August 30, 2004

Issn:1528-3992 - Circulation:28,000+

Copyright © 2004  All Rights Reserved

"Don't fear failure so much that you refuse to try new things.
The saddest summary of a life contains three descriptions:
Could have, Might have, Should have."

In This Issue...

1. "The Editor's Choice"
2. HeadLine Article:  Does A Question Mark In Your URL Affect Ranking?
3. Interactive Clas^sifieds
4. Biz*Tech Savvy Solutions- Understanding Hosting
5. E-zine A*d*vertising Details
OnLine Exchange Directory & Information

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1.) "THE EDITOR'S CHOICE
___________________

A "Warm" Welcome to All our New Subscribers.

We are Proud to Present our "EDITOR'S CHOICE" of the Week:

Carole Buonopane of B & B Travel Inc
bbtravel14@aol.com


Love travel and get excited when making people happy with their plans.

We have specialists who travel all over the world. Family business owned for over 15yrs.

_________________________________________________________



The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !

Please forward this e-zine to all your friends and co-workers who might be interested!


Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

Does A Question Mark In Your URL Affect Ranking?
by Jon Ricerca
http://www.SearchEngineGeek.com

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

  Long ago, it was the SEO consensus that dynamic URLs
(those with a question mark in them) weren't indexed by
the major search engines. Later, the SEO consensus was
that Google indexed some URLs with question marks, but
ranked them lower. Currently it seems like the SEO
consensus is that Google indexes dynamic URLs just fine
and ranks them right along with other URLs unless there is
a long number after the question mark or an "id=" in it
which might indicate a session ID.

That a lot of SEO theories. It's probably time to get the
facts. The methodology used to find this answer is very
simple. I gathered the results of the queries naturally
performed last month by myself and four associates using
Yahoo and Google. I then tallied the URLs that contained a
question mark for each ranking.

Those results were further refined by converting them into
a percentage of the total pages found. Here is the graph
showing Google and Yahoo results:

http://www.SearchEngineGeek.com/graphs/dg04.gif

(Note to Webmasters: Feel free to hot link or even copy
the above graph to your own site. Also feel free to
remove this note to webmasters.)

The X-axis shows the rankings from 1 through 8. The Y-
axis shows the percentage of URLs found that contained a
question mark.

The first thing I note is that both Yahoo and Google do
contain URLs that contain a question mark. Those major
search engines DO include some URLs with question marks.

The second thing to notice is the small percentages for
both Google an Yahoo. The average percentage of URLs with
question marks is only about 5% on Google and 3% on Yahoo.
It isn't known what percentage of total URLs have question
marks, but it seems very likely that it is a much higher
percentage. The difference between Yahoo and Google
further shows that Yahoo doesn't include as many dynamic
URLs as Google.

It is clear from the data that Google ranks dynamic URLs
(those containing a question mark) lower on average than
other URLs. The ranking correlation is a -42 on a scale
of -100 to +100. That same bias doesn't seem to occur on
Yahoo where the ranking correlation is a -7 on the same
scale. If dynamic URLs make it into the Yahoo index, they
rank as well as other URLs.

Advice: Don't use dynamic URLs (URLs with question marks
in them).


Jon Ricerca is one of the leading researchers and authors
of the Search Engine Ranking Factor (SERF) reports at
SearchEngineGeek.com. For access to the other SERF
reports, please visit:
http://www.SearchEngineGeek.com


 


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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"Understanding Hosting"

=====================

You already know about web pages. You use them all the time.
And you probably know that those web pages have to live
someplace.

They live on computer hard drives, just like the one you
have at home or in your office.

You're familiar with the hosting concept, even if you don't
know you are. A host is someone or something that gives up
some space for others. Or provides a home for someone. You
could be a hosting family for International students.

A web host is the same thing. It's a computer that gives up
hard drive space for web pages. It allows them to take up
residence, and sit there until your browser requests they
be displayed for you to see.

All kinds of rules and regulations surround the host, and
it has to meet them without exception.

Hosting companies are simply one or 100 person organizations
that have computers called "servers" set aside for the
purpose of hosting web sites. And all companies pay for
hosting.

Even "free hosting" costs money. Companies that offer that
kind of service make it up elsewhere. Through advertising
dollars, special deals with larger companies, etc.



Many Thanks to the NEWBIECLUB
I'd be LOST without 'em
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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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