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1.) "THE EDITOR'S CHOICE
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A "Warm" Welcome to All our New Subscribers.

We are Proud to Present our "EDITOR'S CHOICE" of the Week:

Clarissa Frampton of Start-Smartz
webmistress@start-smartz.com
http://start-smartz.com


My name is Clarissa 'kiki' Frampton and I live in
SugarLand Texas. I have 3 grown boys, one daugher-in-law,
one about to be daugher-in-law and 3 "grand-puppies".
My oldest son has Muscular Dystrophy, I am his full time
caregiver.

Start-Smartz Community was created in Sept 1999 We have
written successful marketing tutorials and ezine creation tutorials.
We are co-owners of ThePublishersClub giving benefits and support to
fellow ezine publishers. Joint Venturing with Bobbette Madonna
in The ClubHouse, which combined with Start-Smartz, ThePublishers Club
and the ClubHouse gives you a total home business set up and support.

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Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Understanding Google AdSense

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  Google AdSense allows webmasters to dynamically serve
content relevant advertisements on web pages. If the visitor
clicks one of the AdSense ads served to the website, the
website owner is credited for the referral. Google's AdSense
program essentially allows approved websites to dynamically
serve Google's pay-per-click AdWord results.

Website maintenance related to AdSense is very easy and
requires very little effort. Webmasters need only to insert
a Google generated java script into the web page or website
template. Google's spider parses the AdServing website and
serves ads that relate to the website's content. Google uses
a combination of keyword matching and context analysis to
determine what ads should be served. The java script calls
the ad from Google and will ensure that ads are served each
time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed
webmasters to prevent a specific domain's ads from being
served on any websites in their account. Ad blocking meant
that webmasters could prevent their competitor's ads from
being dynamically served on their websites.

Google provides a wide variety of ad formats to match the
most suitable option with a website. Webmasters can select
from a handful of preformatted towers, inline rectangles,
banners and buttons. The ad boxes can be modified by
webmasters to resemble the website's color scheme. Examples
of how different the various text boxes and color schemes
appear on similarly themed sites can be viewed at:

http://www.ring-tone-software.com  (scroll to the bottom)
http://www.ringtones-central.com  (scroll to the bottom)

or

http://www.police-central.com  (download left side)
http://www.police-supplies.com  (scroll to the bottom)

Ads can be geo-targeted based on the visitor's location.
Advertisements containing content in English, French,
German, Italian, Dutch, Portuguese, Japanese, or Spanish are
all available.

Channels
Google recently introduced channels, enhancing AdSense
reporting. When a channel is selected Google modifies the
java script to include additional tracking. The additional
tracking information allows webmasters to track a variety of
metrics across their sites. Channels can be used to measure
performance on various domains, differences in revenue with
various ad sizes, or placement. By assigning each group of
pages to a specific channel and comparing results in custom
channel reports webmasters can work at increasing their
AdSense revenue.

Optimizing
Google determines the content of the ads that are shown,
webmasters serious about earning revenue from Google AdSense
can use the following guidelines to optimize their website
and ensure that targeted and relevant ads are served. If
Google's spider has not crawled the site and determined the
nature of the content, public service ads may be served.
Public service ads will not accrue any AdSense revenue if
clicked. As a result Google allows webmasters to designate
alternate ads. Alternate ads allow webmasters to utilize the
ad space in the event that Google is unable to serve
targeted ads to the web page. By specifying an alternate
image, HTML page, or ad server the advertising space can
always being used effectively.

1.) Web page content on pages that ads are served should be
static not dynamic.

2.) Ensure that the robot.txt does not prevent the web page
from being spidered. Robots.txt file's will need to be
removed or the following text will need to bedded to allow
Google's content bot to crawl the site: User-agent: Media
partners - Google

3.) If the website contains frames, select the ‘framed page’
checkbox when generating the ad layout code for that
website.

4.) The body of the page and title of the page should
contain contextual words that indicate a common theme on the
web page.

Revenue Earned
Although Google doesn't disclose the exact revenue share or
percentage that webmasters will earn, webmasters will
receive a portion of the amount paid for clicks on Google
ads on websites.

AdSense Conclusion:
Overall, Google AdWords can provide great supplemental
income to webmasters with content sites. Implementing and
maintaining Google AdSense program on a content site
requires very little effort and can often bring a steady
stream of additional revenue for webmasters.

About the Author:
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net  a company specializing in
alphanumeric paging, SMS and wireless messaging software
solutions. Other sites by Sharon can be found at
http://www.softwaremarketingresource.com  , and
http://www.small-business-software.net 
 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

..."Another Way To Enlarge Screen Fonts"

====================================

Recent email in response to an Article I wrote about enlarging
Font to make it easier to read from a PC screen ...

Thanks again, Joe, for a great and informative newsletter.

Just one comment to add to your instructions about resizing font
on web pages.

If you have a mouse with scroll button the font can be resized,
either way, by holding the Control button and rolling the scroll
button. Of course you were fully aware of that but you forgot to
add that info.

I'm sure even some really green newbies have a mouse with scroll
button.

Cheers, Carol

Thanks for that Kool Tip Carol.

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5.) EZINE A*D*VERTISING DETAILS
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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