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OnLine
Exchange e-zine
...A
Realm of Information for the Avid Internet Marketer
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August 19, 2004 |
Issn:1528-3992
- Circulation:28,000+ |
Copyright©2004 All Rights Reserved
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"To
give up the task of reforming society
is to give up one's responsibility as a free man."
- Alan Paton |
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In This Issue...
1.
The
Editor's Choice
2. HeadLine Article: Why
Your Network Marketing Efforts Are Failing
3. Interactive Clas^sifieds
4. Parents Time-Out-
Child's Hand Print
5. Hot Biz*Tip- Favorites Menu
OnLine Exchange Directory & Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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-Our Focus: To bring
you cost effective marketing strategies and implementation.
-Our Goal:
To provide you measurable results in business media and
marketing operations.
If subscribers can relate to, learn
from, share with, and trust the publisher...then he or she has
earned a well-deserved foundation for loyalty and success
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1.)
THE "EDITOR'S CHOICE"
___________________
A warm welcome to all of our New
Subscribers.
If you want to get your business NOTICED for F*R*E*E,
and get F*R*E*E publicity for you and your business,
then read on.....
The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service for YOU.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here
http://www.online-exchange.com/profile.htm
and fill out the form. We will let you know when your profile will
be published.
This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !
Have a GREAT Weekend!
Best Regards,
Debbie Solomon
editor@online-exchange.com
Please forward
this e-zine to all your friends and co-workers who might be
interested!
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2.)
HEADLINE ARTICLE
__________________
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Why Your Network Marketing
Efforts Are Failing
Copyright 2004 by Willie Crawford
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About once a week, I
get someone struggling to build an
on-line network marketing business come to me for advice.
They want me to take a look at their website, and how they
are doing business, and tell them WHAT they're doing wrong.
They want suggestions on how to grow their business faster.
Let's begin by acknowledging that network marketing is
nothing new. It's just telling acquaintances and prospects
about products and services that you use and like. This is
something that you do everyday. You enjoy sharing great
discoveries with those you care about. The twist is that
network marketing companies have formalized the referral
system and compensates you for those referrals.
There is something KEY in the above definition that points
to the first reason many I advise are struggling. Many people
promote businesses that they don't honestly believe in. They
don't honestly believe that those whom they introduce to the
opportunity will benefit. Therefore, it feels like a SCAM to them
... since it is, according to their OWN definition, a scam...
and that very subtle message is conveyed in their every
communication.
People communicate on many different levels. Our body
language, and even our "tone" in our emails, says a lot more
than most of us realize. If you want to get scientific about
it, we're electro-magnetic creature who do give off electrical
vibrations that others can sense. When you promote something
that you don't honestly feel good promoting, you give off bad
vibes... you produce bad karma that others pick up on.
Have you ever noticed that some people "make the hair on the
back of your neck stand up?" You're picking up and responding
physically to a very powerful communication. Don't ignore it!
The simple solution to the whole problem described above is to
not promote anything (whether it's network marketing or using
other methods of marketing) that doesn't positively impact
everyone concerned! There are a lot of great products and
services out there that do just that. I'll share with you a personal
example...
If you've read my background, you'll know that I am a literal
welfare to riches success story. I grew up so poor that at times
we'd run out of kerosene to heat the house in the winter, and
we'd go without heat until our next government subsistence
check arrived. Growing up in that environment with my
grandmother and two younger brothers, I didn't learn proper
money management. I had no role models!
Naturally, when I discovered an on-line service that taught me
that missing skill, and prevented me from squandering my
growing wealth, I eagerly shared this with others that I knew
needed this critical knowledge. There are so many people who
don't know how to make money work FOR them. I now feel very
good sharing that knowledge with others from my website at:
http://www.eliteteammarketing.com/81309/
Take a few minutes and study that website! It's incredibly
well-structured and works great. It doesn't have any of the
problems I see with the websites that my clients struggle with.
If you have any of these common problems on your website
you need to correct them immediately. If you can't correct them,
then you need to build you own website rather than using the
company-provided website. If the company won't let you create
your own site, then you need to find another company since the
one you're with is PREVENTING you from succeeding. Here
are the common website errors we observe:
1) No clear explanation of what the website or business is
about. Internet surfers are very impatient and if they can't
figure out what the site's about in a few seconds, many will
simply click away.
2) Forms asking for contact information without telling them
what you're going to do with their information. People aren't
going to give you their phone number and address, or even
email address unless they know that they're only going to
get information they want to receive. You have to sell them
on the value - the "What's In It For Me?" - of having you
follow up with them. You also have to assure them that you
respect and will protect their private data.
People understand that you're asking for their contact
information so that you can follow-up. Clearly tell them how
you're going to follow-up and why they want you to do this.
Explain precisely what benefit is in it for them?
3) No indication of who, or WHAT, is behind the site. Your
website should have very clear contact information on it. A
name, email address, phone number, and if practical a
physical address should be on the site. Letting people see
that there is a real person behind the site is what builds that
essential trust. A photo on the site further builds the
connection and lets them see that a real, ordinary person
runs the business.
4) Proof that what the site says is true. Your making a
statement does not provide proof. Others saying it, does provide
some "proof." So you need testimonials and statements from a
variety of people verifying and validating all of your assertions.
These testimonials should have name, company, city and state,
website url, etc. Vague testimonials with only a set of initials
merely create suspicion. A testimonial with a photo is even more
credible.
5) An understandable explanation of the compensation
plan. I'm a college graduate with about 20 years of FORMAL
schooling. Many of the websites that I read leave me totally
CLULESS as to how I would get paid and how much. If your
explanation or illustrations of your "payment plan" leave
people confused, it will also leave them unsure. This is
another area where, if the company provided website doesn't
"cut it," then you need to create you own.
Take another look at how clearly things are explained at:
http://www.eliteteammarketing.com/81309/
Study this business model. It was put together by a very
brilliant friend from Indonesia. It works so well that she is
frequently featured on television, in magazines and newspapers
as the COUNTRY'S foremost Internet business expert.
After you've looked at the company, product or service, and
website, then you need to look at your follow-up. This is one
of those things that the Internet allows you to do easier by
allowing you to automate much of it. Autoresponders are
my favorite tool there, although not the only one.
You also need to incorporate email, chat, an interactive website,
and YES even using the phone. Do all of these things right
and your business is guaranteed to succeed. Do many of these
things wrong, and it's guaranteed to fail.
Use the tips in this article as a checklist - today. Just do a
point-by-point review. It's critical to your business survival! For
some, it will clearly show why your network marketing efforts
are failing!
Willie Crawford has been teaching others how
to build successful
on-line businesses since late 1996. Frequently featured in radio,
magazine and newspaper articles and interviews, Willie shares
exclusive recordings from tele-seminars and brainstorming sessions,
useful ebooks, software, and reprint rights at his exclusive
membership site. Get these at:
http://TheRealSecrets.com
[Back to the Table of
Contents]
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3.)
INTERACTIVE CLASSIFIEDS
__________________________
ABRA CADABRA! Need Money-Making *MAGIC* In Your Marketing?
Try Merlin, the Magician. He's a virtual salesman who guides
your customers through your web site to ensure their buying
experience is streamlined & trouble-free. 4 agents to BOOST
your $ALES pronto. Get Yours Today!
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with the Power Profit System!!! Total Automation -Turnkey
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It's New! It's Proven and it's changing lives everyday.
Watch this movie! It will Blow Your Mind!!
I invite you to take the next step and learn more.
http://www.powerprofitteam.com/readymoney
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REAL SUCCESS. HOME-BASED INTERNET BUSINESS.
How can you turn a measly $1.67 a day into substantial
monthly income. Be a part of a World's Best Computer
Support and Multi- National Company. Find out more!!
All information's, yours forever!
http://www.worksmartincome.167aday.com
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Free Trial - #1 Ranked Web Host
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If you had an EXACT & PROVEN Mathematical Model to become
a MILLIONAIRE, Would You Follow the Formula? The work
involved is minimal and the income potential is phenomenal.
I've only told a few people about this and they all love it.
http://www.mynetoffer.com/webwealth.html
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Over 3,000 Products For You to Choose From !!!
Hi-Tech Solutions for Home or Business Consumers.
All products GUARANTEED
http://www.AccessoryTown.com
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Contents]
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4.)
PARENTS TIME-OUT
______________________
Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online
business or working outside of the home takes much time and effort
away from your family.
This weekly feature is committed to helping parents take back that
quality time and devote it more fully to spending it with their
children.
Check out this week's features:
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Child's Hand
Print
What's for Dinner? - "Trash Bag" Taco Salad
Just for You - Things I've Learned
Site of the Week - Create Your Own Newspaper
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Follow the link below to see what it is all about! You owe it to
yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal
is to keep it short and simple each week, allowing you to maximize
your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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5.)
HOT BIZ*TIP
_____________________
Favorites Menu
Newer versions of Internet Explorer use a Favorites menu that
"remembers" the sites you visit the most. So, when you click your
Favorites menu, you may only see 5 or 6 of your favorite sites,
and need to click the little double-"V" looking thing at the
bottom of the menu in order to see the rest.
Personally, I kind of like the feature, but I know that some
people don't. So, if you want to make your favorites menu show
you all your favorites all the time, here's how:
1. Open Internet Explorer and hit the Tools menu, Internet
Options.
2. Click the Advanced tab and look for an entry called "Enable
Personalized Favorites Menu". Just uncheck it and your
Favorites menu should go back to showing you everything. If
yours is not enabled, put a check there and see if you like
it - You can always change your mind if you don’t.
Note - in order to make it work, you have to restart your
computer.
-----
Did you know that subscribers to Bob
Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? -
http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at:
mailto:answerguy@comcast.net
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EZINE
BUSINESS DIRECTORY
__________________
The OnLine Exchange is
brought to you by MarketingTrendz. Please visit our directory of
resources for helpful information for your online
business.
You can find all this and
more at:
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http://www.marketingtrendz.com
ONLINE
EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and
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CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
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Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
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Information provided in this document is provided "AS IS"
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All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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