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OnLine
Exchange e-zine
...A
Realm of Information for the Avid Internet Marketer
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August 02, 2004 |
Issn:1528-3992
- Circulation:28,000+ |
Copyright
© 2004 All Rights Reserved
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"It is
the mind that maketh good or ill,
that maketh wretch or happy, rich or poor."
- Edmund Spenser |
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In This Issue...
1.
"The Editor's Choice"
2. HeadLine Article: How Do
You Know Your Clients Can't Pay More?
3. Interactive Clas^sifieds
4. Biz*Tech Savvy Solutions- Is
Your Resolution Right For YOU?
5. E-zine A*d*vertising Details
OnLine Exchange Directory & Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
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-Our Focus: To bring
you cost effective marketing strategies and implementation.
-Our Goal:
To provide you measurable results in business media and
marketing operations.
If subscribers can relate to, learn
from, share with, and trust the publisher...then he or she has
earned a well-deserved foundation for loyalty and success
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1.)
"THE EDITOR'S CHOICE
___________________
A "Warm" Welcome to All our
New Subscribers.
The OE Team would like to present our "Editor's Choice"
of the week:
Alan Cheng of Onlinemoneymachine.com
www.onlinemoneymachine.com
Alan is the owner of
www.onlinemoneymachine.com
the membership site dedicated to help the beginner start
a profitable online business. It has all the tools and information
you need to profit online with your own website.
Some of his featured articles include:
~ Beginner's Guide To Making Money on The Internet
~ Home Business hurting your family?
You can read these articles and more of Alan's articles at:
http://www.ezinetrendz.com/articles.htm
__________________________
The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here
http://www.online-exchange.com/profile.htm
and fill out the form. We will let you know when your profile will
be published.
This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !
Please forward
this e-zine to all your friends and co-workers who might be
interested!
Until Next time,
Debbie
Solomon
editor of The OnLine Exchange
Ezine
[Back
to the Table of Contents]
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2.)
HEADLINE ARTICLE
__________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
How Do
You Know Your Clients Can't Pay More?
by Marcia Yudkin
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
"My clients
can't afford higher rates."
When more than 330 business owners and self-employed
professionals checked off reasons why their income was
not going through the roof, this statement was chosen
more often than any other.
If you're tempted to agree that what clients can
afford limits you, let me first ask: are you certain
of that? You can't make a leap from what people say
about this to whether or not they can find the money
if sufficiently convinced that it's important.
Years ago, someone starting up a new business called
me for a consultation and told me he could pay no more
than such and such. It turned out that the most
convenient place for our meeting was his house, which
I could not help noticing had the size and glitziness
of a small mansion, with a market value of at least
three-quarters of a million dollars. What he named as
his paltry budget reflected what he felt advice on
this matter was worth, not what he had to spend. By
pointing out how much getting his business onto a
sound footing was worth to him and how much in wasted
expenditures I could save him, I'd have been able to
reshape his thinking on what it was reasonable to
spend.
Another time a client launching a catchy new product
wanted to know what kind of publicity services I could
offer her for a couple of hundred dollars. I didn't
hear from her again for quite a while, at which time
she told me she'd hired a traditional PR firm, paying
a retainer and fees of more than a thousand dollars a
month. I'd gotten the impression that she didn't have
that kind of money to invest, and I was very wrong.
At the other end of the spectrum, more than once I've
been startled to learn that a client who paid
relatively high rates without complaint was having
trouble scraping money together for rent.
In truth, until you confidently raise your rates, it's
impossible to know who will go along and who will not.
This is particularly so when you do great work and
educate clients on the value they receive.
Remember too that when you raise your rates, you can
lose some clients and still make higher profits
overall from those you retain.
In addition, you can earn more from each customer
without raising your rates by selling them additional
products and services. In this situation, they're
paying you more but don't feel they are.
Finally, if you're in one of those rare situations
where clients truly don't have money, consider whether
this is the audience you most enjoy serving or whether
you think you're only worthy of working with them. In
the former case, it's still often possible to find
outside entities, such as corporate sponsors, to
support your work.
Sometimes what feels like an absolute limit to your
earnings only means you have not yet enjoyed a
freewheeling, creative brainstorming session!
Marcia Yudkin
<marcia@yudkin.com > is head
mentor for
MarketingforMore.com and the author of 6 Steps to Free
Publicity and 10 other books. As an author, marketing
consultant and coach, she has spent 22 years successfully
turning words into money. By going to
http://www.marketingformore.com/survey.htm , you can
read the full results of her survey and download a
free report, "Charge More & Get It," that expands on
four other common self-sabotaging beliefs about money.
[Back to the Table of
Contents]
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3.)
INTERACTIVE CLASSIFIEDS
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We asked the Web’s Top Money Makers: “IF YOU LOST IT ALL
AND HAD ONLY 30 DAYS TO GET IT BACK, WHAT WOULD YOU DO?”
When all was said and done, 58 Internet MILLIONAIRES
had submitted complete blueprints for success.
Find out more, send email to:
isaiahsieg@GetMoreInfo.net
§«¤»¥«¤»
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not what you expected. Visit
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and view the web's best affiliate programs
and the new secret to affiliate success.
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stunned by what it offers, I had to try it out to see
if it was for real... It Was... This amazing
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is UNIQUELY available:
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[Back to the Table of
Contents]
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4.)
BIZ*TECH SAVVY SOLUTIONS
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"Is Your Resolution Right For YOU?"
==========================
How many rows of buttons can you put on the taskbar? (the
bar at the very bottom of your screen with all those buttons)
The answer depends on your screen resolution. If you're
running your computer at 640 x 480 pixels, then you can have
9 rows. If you're at 1,280 x 1,024 then 20 rows will do it. Why
anyone would desire such antics is beyond comprehension.
Don't panic
This would be a good time explain about Resolutions, and
provide a few usability tips. Resolution is measured in pixels,
across the screen and down the screen. So 640 x 480 means
you could count 640 dots across, and 480 dots down.
Set the number of pixels your monitor displays in the Display
Properties dialog box. Click ...
Start
Settings
Control Panel
Display
Settings
Then adjust Screen area in pixels, then click OK
If you don't like it just go back and reset it to your previous
setting - so make a note of your present setting.
The resolution options will depend on the quality of your video
card. The more memory it comes with, combined with its
overall abilities, the more colors you can view at a certain
resolution.
For example, you may be able to set your computer to display
64 million colors (not photographic quality, but close) and be
able to run at 800 x 600 resolution. However, if you bump the
resolution up a notch to 1,024 x 768, then the number of
colors you can view may drop to 256 colors. It all depends on
whether or not your video card has enough muscle to cope.
Many THANKS to the NEWBIECLUB
I'd be Lost without 'em!
http://www.newbieclub.com/?trendz
[Back
to the Table of Contents]
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5.)
EZINE
A*D*VERTISING DETAILS
__________________________________
A*dvertise with The
OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 28,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
Get Spotlight solo a*ds as
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You can get even L-O-W-E-R
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[Back to the Table of Contents]
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EZINE
BUSINESS
DIRECTORY
__________________
The OnLine Exchange is
brought to you by MarketingTrendz. Please visit our directory of
resources for helpful information for your online
business.
You can find all this and
more at:
MarketingTrendz
http://www.marketingtrendz.com
ONLINE
EXCHANGE DIRECTORY & INFORMATION DATA
____________________
PRIVACY POLICY-
ONLY subscribers who have personally and
voluntarily subscribed to this Ezine will Receive it. We are 100%
Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied, including but
not limited to the implied warranties of merchantability, fitness for
a particular purpose and freedom from infringement. The user assumes
the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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Contents]
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