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1.) "THE EDITOR'S CHOICE
___________________

A "Warm" Welcome to All our New Subscribers.

The OE Team would like to present our "Editor's Choice"
of the week:

Sara Hardy of Parents-Time-Out
http://www.parentstime-out.com
admin@marketingtrendz.com

Sara Hardy ~ Sara lives in Ponoma Park, Florida. She makes up
the other half of the MarketingTrendz team
and is also the creator of Parents Time-Out. Sara is a stay at home mom
and business owner, with 3 young children, whom she home schools.
You can hear from her every Thursday, in the Parent's Time Out,
which is featured exclusively in the OnLine Exchange Ezine.
Some of her feature articles include:
~ Good Spam or Bad Spam - What's the Difference?
~ Resistance is Futile


You can read these articles and more of Sara's articles at:

http://www.ezinetrendz.com/articles.htm
 

---

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. This is a F*R*E*E service to you and a chance
to put you and your business into the Spotlight.
We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. It only takes a couple minutes.
Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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"Does Microsoft Show Hackers How To Attack?"
Jim Edwards - All Rights reserved
http://www.thenetreporter.com

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  After another security hole recently surfaced in Microsoft's
Windows operating system, the software giant released a
patch this past Friday to plug the possibly devastating
"back door" which allows hackers to potentially seize
control of any pc running Windows.

The latest threat, "Download.Ject," infiltrates computers
after users surfing with Microsoft's "Internet Explorer" web
browser visit websites infected with the virus.

This newest security patch covers Windows XP, 2000, and
Windows Server 2003.

Several factors make this latest development more disturbing
than past discoveries of security problems with Internet
Explorer, currently the most dominant web browser on the
market.

First, it demonstrates very clearly that criminals
discovered they can use the power of viruses to very
profitably steal important bank, personal, and credit data
from people on a large scale.

Second, it took Microsoft what many would consider a very
long time to come up with a patch for this problem.

Before a fix appeared, Microsoft told everyone who uses
Internet Explorer to stick their finger in the dyke by
putting their web browser security settings on high,
rendering it impossible to view or use features on many
websites and web-based services.

Third, expect this to happen again as new holes open in the
future when Microsoft makes Windows more complicated, adds
layers of code, and generally makes the operating system
more complex.

This may sound like business as usually, however, I think
this story actually points to a much deeper problem, one for
which I'm not sure a simple solution exists.

Though free and reasonably reliable, many people do not
automatically update their Windows operating system through
the update service on Microsoft's website. (I won't even get
into how many people don't operate up-to-date anti-virus
protection.)

Whenever Microsoft publishes a security update, especially
for a highly publicized and obviously widespread security
breach, thousands of people will not immediately download
the update.

In fact, tens-of-thousands of users will not download these
security updates for days, weeks, even months (if ever).

So let me ask what seems like a very elementary question: By
publishing security updates that point out very obvious
flaws in their system, doesn't Microsoft also point the way
to exactly where the holes exist?

Let me put it another way.

Doesn't this rate the same as discovering that the local
bank vault won't lock and then announcing the details on the
front page of the paper along with the dates and times no
bank guard will be on duty?

After all, if tens-of-thousands of users won't immediately
get the Microsoft Security Patch, don't those patches show
hackers exactly which holes get plugged (and which,
logically, must already be open without the patch)?

It doesn't take a hacker with more than a basic set of
skills to recognize where and what holes got fixed and then
reverse-engineer how they can get into computers that don't
get updated.

Now, do I have an concrete, 100% bullet-proof answer to this
problem? Unfortunately, I don't have more than a common-
sense answer...

At this point, your best defense rates staying current on
the latest threats and how to defend against them.

Keep your anti-virus software current, your firewall up, and
your Windows software updated with the latest security
patches.

Though not a perfect solution, at least you'll have a
fighting chance to prevent, or at least minimize, any
possible threats.

For more information from Microsoft, go here
http://www.ebookfire.com/download-ject.html

---------------

Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook "Turn Words Into Traffic"
reveals the secrets for driving Thousands of NEW visitors to your
website or affiliate links without spending a dime on advertising
Click Here ... http://www.tncinfo.com/wordstraffic.htm

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"Use HTML Email With Care"

======================

I get hundreds of emails every day - including that stupid crappy
stuff - and a lot of it is in HTML format.

You know what? Some of it is soooo cool I can't read the text!

Here's a few examples ...

Colored background with colored font.

Cool background with a fancy font.

Wiggly, squiggly animations that distract me from reading the
message.

Cartoons of a funny little gnome waving at me.

Beautifully designed pictures of butterflies or flowers on a
green background.

And so on.

Look, when I send a business letter by snail mail, I do not use
scented note paper. Or a pink envelope. Or include a picture of a
a delicate fairy with gossamer wings.

Nor do I use an illegible airy-fairy font!

If you use a fancy font that's on your PC, it can't be read by
the recipient if he/she doesn't have the same fancy font on
*their* PC. Their PC will show what it thinks is the nearest it
has, and displays your message in that font. And the result can
be a complete mess.

And using a colored background makes it difficult for most people
to make out the text. They may be color blind. They could be
getting on a bit with tired eyes. There are a hundred different
reasons why they may have difficulty in reading your email
comfortably. So they may just not bother reading it at all.

So why try to re-invent the wheel? For decades, newspapers have
used black text on a white background. So use Arial or Verdana
font (not the default Times Roman - it's curly bits are difficult
to read on a PC screen) and write it on a white background.

Email is for communicating your message. Not your ego!

Sorry if that hurts a bit. But if you want to lose friends - or
have your emails trashed as unread - use a fancy blue font on a
blue background with a cute green gnome waving his hand at the
reader. And throw in a beautiful multi-colored butterfly as well.

Or maybe don't send it at all:-)

In fact, if you use plain text email the problem doesn't arise.
And everyone can read it.

There's more - much more - about the etiquette of sending email,
in Email for Newbies at http://newbieclub.com/efncopy/?trendz
 

[Back to the Table of Contents]

 

 

5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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