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1.) EDITORIAL
___________________

A "Warm" Welcome to All our New Subscribers.

The OE Team would like to present our "Editor's Choice"
of the week:


Willie Crawford of Willie Crawford, Inc.
http://www.williecrawford.com
willie@williecrawford.com

Willie is married and has two adult daughters.
He lives near Pensacola, Florida. The CEO of Willie Crawford Incorporated,
Willie does consulting, speaks at and conducts seminars,
and has written half a dozen books including Website Traffic PhD,
Mastering The Pay-Per-Clicks, Amazing Profits Marketing Reprint Rights,
From Welfare To Millionaire, and a cookbook.
Some of his featured articles can be viewed at EzineTrendz at:
http://www.ezinetrendz.com/articles.htm

__________________________



The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !



Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

"Cyber Crooks Go 'Phishing'"
By Jim Edwards - http://www.thenetreporter.com

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

  "Phishing," the latest craze among online evil-doers, has nothing
to do with sitting at the end of a dock on a sunny afternoon
dangling a worm to entice hungry catfish.

But, if you take their bait, this new breed of online con artist
will hook you, reel you in, and take you for every dollar you
have... or worse.

"Phishing" describes a combination of techniques used by cyber
crooks to bait people into giving up sensitive personal data such
as credit card numbers, social security numbers, bank account
numbers, dates of birth and more.

Their techniques work so well that, according to
Fra*udWatchInternational.com, "phishing" rates as the fastest
growing scam on the Internet.

Here's the basic pattern for a "phishing" sc^m...

You receive a very official email that appears to originate from
a legitimate source, such as a bank, eBay, PayPal, a major
retailer, or some other well known entity.

In the email it tells you that something bad is about to happen
unless you act quickly.

Typically it tells you that your account is about to get closed,
that someone appears to have stolen your identity, or even that
someone opened a fraudulent account using your name.

In order to help straighten everything out, you need to click a
link in the email and provide some basic account information so
they can verify your identity and then give you additional
details so you can help get everything cleared up.

Once you give up your information it's all over but the crying!

After getting your information, these cyber-bandits can empty
your bank accounts, deplete your PayPal accounts, run up your
credit card balances, open new credit accounts, assume your
identity and much worse.

An especially disturbing new variation of this scam specifically
targets online business owners and affiliate marketers.

In this con, the scammer's email informs you that they've just
sent $1,219.43 (or a similar big but believable amount) in
affiliate commissions to you via PayPal.

They need you to log into your PayPal account to verify receipt
of the money and then email them back to confirm you got it.

Since you're so excited at the possibility of an unexpected pay
day, you click the link to go to PayPal, log in, and BANG! They
have your PayPal login information and can empty your account.

This new "phishing" style scam works extremely well for 2 basic
reasons.

First, by exploiting your sense of urgency created by fear or
greed, crooks get you to click the link and give them your
information without thinking.

Second, the scammers use a variety of cloaking and spoofing
techniques to make their emails and websites appear totally
legitimate, making it extremely hard to spot a fake website,
especially when they've first whipped you into an emotional
frenzy.

The good news, however, is that you can protect yourself
relatively easily against this type of cyber-crime with basic
software and common sense.

Most of these sc^ms get delivered to you via Sp^m
(unsolicited e-mail), so a good sp^m blocker will cut down on many
of them even making it to your inbox.

If you receive an e-mail that looks legitimate and you want to
respond, Stop - Wait - Think!

Verify all phone numbers with a physical phone book or online
phone directory like www.Verizon.com or www.ATT.com/directory/
before calling.

Look for spelling and grammatical errors that make it look like
someone who doesn't speak English or your native language very
well wrote it.

Never click the link provided in the e-mail, but go directly to
the website by typing in the main address of the site yourself
(example: www.paypal.com or www.ebay.com).

Forward the e-mail to the main e-mail address of the website
(example: support@paypal.com) or call the customer service number
on the main website you typed in yourself and ask if it is in
fact legitimate.

Above all remember this:

Your bank, credit card company, PayPal, eBay and anyone else you
deal with online already knows your account number, username,
password or any other account specific information.

They don't need to e-mail you for ANY reason to ask you to confirm
your information -- so NEVER respond to e-mail requests for your
account or personal details.

------------------------------------------

Article by Jim Edwards - a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how to use
fr-e articles to quickly drive thousands of targeted
visitors to your website or affiliate links ...

Click Here http://www.TurnWordsIntoTraffic.com

 

[Back to the Table of Contents]

 

 

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[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"Handy Keyboard Shortcuts."

=======================

Use the Windows Logo key ( let's abbreviate that to 'W') plus the
specified key to obtain the results below. e.g.

Pressing and holding the Windows Logo key (W) while typing the
letter "E" is shown below as "W+E."

W. Opens the Start menu.

W+A Opens Accessibility Options if installed.

W+C Opens the Control Panel.

W+E Opens Windows Explorer.

W+F Finds a file or folder.

W+CtrlF Finds a computer on a network.

W+I Opens the mouse properties.

W+K Opens the keyboard properties.

W+L Logs on and off Windows.

W+M Minimizes all windows.

W+ShiftM Undoes the minimize all action.

W+P Opens the Print Manager.

W+R Displays the Run dialog box.

W+S Enables or disables the Caps Lock key.

W+V Views the clipboard.

W+F1 Displays Windows help.

W+Break Displays the system properties.

W+Tab Activates open programs in order.

There are tons and tons and tons more keyboard tips available in
Keyboard Magic at http://newbieclub.com/?trendz/keyboard/

[Back to the Table of Contents]

 

 

5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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