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OnLine
Exchange e-zine
...A Realm of Information for the Avid Internet Marketer |
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| June , 2004 | Issn:1528-3992 - Circulation:28,000+ |
Copyright©2004 All Rights Reserved |
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1.
The
Editor's Choice |
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This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:
TOP-STAR Sponsor:
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1.) THE "EDITOR'S CHOICE"
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A warm welcome to all of our New Subscribers.
The OE Team would like to present our "Editor's Choice"
of the week:I started my first online business, Flashy Ads, five years ago. I
began with no skills, no website and no computer.
I will soon launch my 12th business division in the fall.
My advice: get a mentor; never give up.My business divisions are geared to ezines, e-publishing,
general sales, advertising and high income ad sales.
We have an ezine school that provides one-on-one, live training.
Students graduate in 4 weeks. A free scholarship is offered once a month.
My newest biz divisions include 2 subscriber, co-registration sites and
an unusual traffic site, exchanging subs for site banners.
__________________________The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click hereand fill out the form. We will let you know when your profile will
be published.This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !Have a GREAT Weekend!
Please forward this e-zine to all your friends and co-workers who might be interested![Back to the Table of Contents]
2.) HEADLINE ARTICLE
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How To Use Articles To Promote Your Business
By Tony Farrell © Copyright 2003«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
If you have a product to sell, or a service for people
to use, you should consider writing an article to
promote it. Why?Because if you see a certain product that is being
advertised, versus that same product being described in
an article, which one would you buy?Even though both products are exactly the same, chances
are that you will buy through the article. The reason
for this is that an article lends credibility to both
you and the product. It also establishes you as
an "expert".Whereas the advertisement is just that...
an advertisement!Furthermore, to advertise your product will cost you.
How much it will cost you depends on the type of
advertising you use. For example:A classified ad in most ezines will cost you. The price
of the ad is determined by where in an ezine it is to be
placed. If you place an ad at the top of an ezine (Top
Sponsor Ad) it will be dearer than placing the same ad
in the middle of that same ezine. The reason is because
a Top Sponsor Ad is the first thing that a person sees
when they open up that ezine.Where a person sends a "Solo Ad" to a particular ezine,
they are now going into a higher price range. This is
because a Solo Ad is sent to a list of subscribers on
it's own. No other ads accompany it. This gives you
even greater chances of people purchasing your product.
But, the price is also much higher, depending on the
number of people you are sending a Solo Ad to.With your own articles, you are getting free promotion.
Most ezine owners are always on the lookout for
articles to use. They want free content for their
publication. You want your article to be published to
promote your product. Therefore, you will get your
article published for free by most ezine owners. It's a
"Win-Win" situation for both of you.Here's what to do:1. Identify ezine owners who are looking for content for
their ezines or web sites. You may already be a
subscriber to various online publications.2. Make a list of these and read the articles there.
They will give you a good idea of how to write your own
articles and will also give you ideas for your own
content.3. Chose a subject. Start writing. Don't worry about
getting the format right yet. Just write! You can edit
it later. The main thing here is to get your thoughts
onto a page. You'll find that when you get into it,
ideas just keep pouring out. So, remember... just keep
writing.4. Now organise yourself to format the article so that
each paragraph flows into the next and makes sense.5. Write your article as if you were talking directly to
someone. It's not an essay competition or work of art
you are trying to write.6. Check for spelling and grammar errors.7. Ad in your "Bio" at the end of the article. This
will be a few lines about you, or your web site with a
link to your web site. Ideally offer a free ebook,
ecourse or software to encourage the potential client
to click on your link and give you their email address.
Consider setting up an autoresponder for this purpose.
When someone gives you their email address, they are
giving you permission to contact them. This is your
opportunity to build your own list and further
establish your expertise and build trust.8. Put in a couple of lines giving the reader
permission to use your article in their publications,
or to give it to their lists. Make sure they include
your Bio and Links. This can cause a viral effect and
get you to other places you didn't even know existed.9. Now, work on the Subject Line for your article. Re-
read the article and try to use your content to pick a
good hook (Subject Line). Hook them and get them
reading your article.10. Send an email to you new list of ezine editors
requesting that they print your article in their
publication.11. Include your article with the request email. Put the
article in the body of your email, not as an attachment.
Most editors will not open an attachment as it may
contain a virus.After sending a few articles to online publications and
ezines, you will become accustomed to writing. Aim to
send out a new article at least once a month. more
often if circumstances permit. Get your name around.
The more often people see your name popping up
everywhere the more likelihood they will notice you.
Also, send your articles to your list to keep your
subscribers updated. Afterall, they are your potential
customers.Here are some great places to submit you articles or
newsletters to...http://www.ezinearticles.com/add_url.html
http://www.amazines.com/
http://www.articlecity.com/article_submission.shtml
http://www.ezau.com/latest/articles/0127.shtml
http://webprotimes.com/articles.html
===========================================Tony Farrell is the owner of
http://www.ebooktosuccess.com.
He specializes in initiating successful start up of new
businesses while providing internet marketing training,
related product reviews and recommendations through his
ezine and email course.
[Back to the Table of Contents]
3.) INTERACTIVE CLASSIFIEDS
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To get the full story, visit:
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4.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Fun With Color Cubes
What's for Dinner? - Hawaiian Burgers
Just for You - Planning meals
Site of the Week - Count Us In
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back to the Table of Contents]
5.) HOT BIZ*TIP
_____________________Click AwayThey say that a picture is worth a thousand words. While this
may be true if the picture is a schematic of a complicated gizmo
you're trying to put together, it is hardly the case when it
comes to your ads.An image should be used to get attention, and it should draw
people in to read the words used in the ad. Words sell - not
pictures. Each word used in the ad should lead the person to the
desired outcome. In the case of a classified ad, the desired
outcome should be to have them request more information.Sales are seldom made from the first ad someone sees describing
your product, service or opportunity. If you can get someone to
ask for more information, your ad has done the first part of the
job.Anyone involved in Internet Sales without a web page is simply
spinning their wheels. Many of the web pages however are
disaster areas. People get so creative in their design, they
forget their primary purpose. Once you have gotten someone to
this point, it is now time to close the sale, and this is where
many people "miss the boat".Think about it - your ad had to have been effective as it got
them to your web site. They are looking for additional
information. Some people want the presentation in the quickest
possible fashion, while others are willing to spend the time
researching your offer. To be effective you should try to
accommodate both groups.An effective presentation will provide a synopsis of what you
want to cover. It should also have a "link" where a person can
be sent for in depth information. This is definitely a case
where more is better. But you should not use words simply to
fill space - they should all be carefully crafted to bring the
person to your order page.Studies have shown that one large web page with internal links to
additional information will rank better with the search engines.
Think of these internal links as bookmarks within your page,
which will quickly advance someone to the desired spot.An image will make your page more attractive, but don't include
one unless it has a purpose, and will help close the sale. A
large image that takes a long time to load will many times have
the reverse effect of what is desired. If the visitor simply
"clicks away" from your web page because the image loads slowly,
it is defeating its purpose.Some guru's recommend power words like "free" or "earn without
work", but these terms have been overused. While power words may
still have a place in your "teaser" ads, you should use down to
earth language at your web site. The words must be vibrant and
alive, driving the person toward the desired outcome.You must learn how to write persuasive words specifically written
for your targeted customer. If your target market is
professionals, write your message geared to them. Remember
however that the vocabulary of many potential customers may be
limited, so don't use words that will not be understood by the
average person. Avoid the use of terms that will not be known by
your prospects.Your text should be written in a black, legible font with a light
background, preferably white. While yellow text on a black
background is "cute" you should avoid using fancy fonts or
backgrounds that are difficult to read - people will simply
"click away".Remember - every word you use should have one specific purpose,
and that is to lead your prospect to buy you are selling . When
writing sales copy, use words like "you" and "your" - write as if
you are speaking with just one person -- one on one.Finally, be aware that many Internet users are apprehensive about
making a purchase on the Internet. You must put your potential
customer's mind at ease by displaying your full name, company
name and contact information. This will put their mind at ease by
building their confidence in you and your product. While a
picture may be worth a thousand words, it is the words that will
make your presentation effective. If people don’t “click away”
you may ultimately make the sale.-----Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? - http://adv-marketing.com/business/subscribe2.htm - For
information about building your computer, or technical support
questions, contact JP at: mailto:answerguy@comcast.net
[Back to the Table of Contents]
E-ZINE BUSINESS DIRECTORY & RESOURCES
__________________________________
E-ZINE A*D*VERTISING DETAILS
A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 28,000 Subscribers as soon as
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[Back to the Table of Contents]
EZINE BUSINESS DIRECTORY
__________________
The OnLine Exchange is brought to you by MarketingTrendz. Please visit our directory of resources for helpful information for your online business.
Ezine Creation Services
PARTNERS-2-SUCCESS
Article Submission Services
The S*C*A*M*INATOR REPORT
Articles-to your-InBox
C.O.B.R.A.
You can find all this and more at:
MarketingTrendz
http://www.marketingtrendz.com
ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
[Back to the Table of Contents]