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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

There are some changes coming to The OnLine Exchange
e-Zine. As of our next edition, we will be replacing our
editorial section with what will be called, Editor's Choice.
Here is what The Editor's Choice is all about:

The OnLine Exchange would like to TEAM UP with
our Subscribers by offering you a chance to share
your professional profile with the rest of our
OE Team. We have over 28,000 subscribers, and
each week we will providing you with, "The Editor's Choice"
section, which will be a professional profile from one of
your fellow OE Subscribers. You too can submit your
own professional profile. Just click here

http://www.online-exchange.com/profile.htm

and fill out the form. We will let you know when your profile will
be published.

This is GREAT publicity for your business, so help support your
fellow OE Team and read our Editor's Choice each week !

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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 Don't Read This Article!
by Joe Vitale
www.MrFire.com

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   I'm sick of it. All the so-called communication
experts keep declaring that your mind cannot process
a negative command. They say "Don't spill the milk"
means you'll spill the milk. They say your mind doesn't
respond to "don't" and in fact skips over it. As a
result, you end up seeing the rest of the statement
as a command. You then spill the milk.

Bull. The very first words most people hear
growing up is "NO" and "Don't". We learn right away
not to poop in our pants, or eat the dirt, or swing the
cat by the tail, or spill our milk. The only reason we
might still spill our milk is sheer awkwardness or
clumsiness, not because of a communication issue.

This is one of the things wrong with NLP and other
communication modalities that claim to know how our
brains work. They make wild claims and act as if they
are universal truths. After all, no one really knows
how the brain works. We're still learning. To say we
don't process negative commands is an arrogant
statement. It assumes god-like powers. And it's wrong.

Look at the title of this article. I inserted the
word "don't." Why? Because the word actually
helps make the title more interesting. It increases
persuasion. Had I said, "Read This Article," you
might not read it simply because it seemed
un-interesting. But add the word "Don't" and
suddenly you're curious. 'Why doesn't Joe want
me to read this?," you wonder. The word 'Don't'
is seen and registered by your mind. You didn't
miss it, did you?

Again, communication is more than assumptions about
how our minds process information. You learned what
many negative words meant at three years old. Your
unconscious mind is well aware of what they mean today.

Don't tell others about this article. Don't pass
this article to friends and family. Don't go buy all my
books and tapes. Don't send me money.

You see the word 'don't' and you'll do what you
please. If you want to pass this article to friends,
you will. If you don't, you won't. My trying to trick
you with a negative command is ridiculous. You're
smarter than that. Aren't you?

Kevin Hogan, author of "The Psychology of
Persuasion," says, "Negative command words in
general indicate the person will remember or code
in deeper whatever was discussed. This doesn't
mean they will act one way or the other. It simply
makes the command/idea/request more likely to be
remembered."

Exactly. My adding "Don't" to the title of this
article simply made it more memorable. It didn't
*make* you read this article at all.

The only time the 'don't trick' works is to get
someone to *think* something. In order words,
if I say, "Don't think of Sophia Loren," you
can't help but think of the famous actress. But
thinking is different than action.

Yes, thinking can lead to action. But what
we're focusing on here is communication. If
I say, "Don't think of buying my books," you
*will* think of buying them, at least for a second.
But if I say, "Don't buy my books," it does not
mean you will run out and buy them. You are
not a robot.

Let's wake up. Let's realize that we are smarter
than generalized rules of language. Let's stop
pretending we are all trained monkeys.

Don't you agree?

**************************************

Dr. Joe Vitale is holding an intensive training
in his copywriting methods September 11-12
in Austin, Texas. Only 10 can attend. You
will learn Dr. Vitale's hypnotic writing formulas
and become certified as a Hypnotic Copywriter.
Cost is $5,000. To register, write copy@mrfire.com

Get a crash course in hypnotic copywriting
by grabbing many of Joe Vitale's works at --
http://www.HypnoticLibrary.com/g.o/10386

And get his famous writing software from --
http://www.HypnoticWritingWizard.com

***************************************
© 2004 Joe Vitale. All rights reserved. Feel fre^e
to forward this in its entirety to anyone you wish.
***************************************
 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

3 Reasons to Use Email Marketing

Email marketing is hailed as the most effective form of marketing
on the web. That alone is reason enough to use email marketing.
However, many online business owners start emailing prospects
without any real focus for why they're doing it. They use email
marketing because it is said to be the best.

But why is email marketing the most effective technique? I think
it has something to do with the many ways email can be used. Of
course, to get results, each emailing that you send has to be
specific in terms of what you want each reader to get out of it.

Four of the most effective and popular ways to use email
marketing are:

Special Offers
Invitations
Follow-up
Staying In Touch

1. Special Offers - If you were to simply offer special discounts
and coupons on your site, people would only know about them if
they decided to pay your site a visit. But with email
marketing, you can notify people every time you have a sale,
or offer them discounts and coupons that will draw them back
to your site.

2. Invitations - Do you know of seminars, conferences, or any
other special events your customers would be interested in?
Extend them an invitation, and you can subtly remind them of
your presence.

3. Follow-up - Once you make a contact, it can take up to seven
reminders or more before that person will purchase from you.
Email marketing is the perfect way to send reminders and
follow-up pitches without being annoying.

4. Staying In Touch - With email marketing, you can send brief
emails every couple of weeks or every month just to keep in
touch with your customers. These emails can include anything
from special offers to invitations to articles.

-----

Looking for ways to market your product, service, or idea?
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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