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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

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2.) HEADLINE ARTICLE
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When Is A Niche Market Over-crowded?
Copyright 2004 By Willie Crawford

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  When investigating starting a business on the Internet, the
advice you'll very frequently get is to build a business in a
very targeted niche. You'll even be advised to find a niche
within a niche in some cases.

By focusing on a very tight niche, and offering only
products, services, and information within that niche, the
market naturally gravitates to you. The world will begin
recognizing you as the expert.

When someone is searching for information on that topic
in the search engines, since your site is so focused, it
naturally ranks higher. Since you've spent a lot of time
really researching the topic and related keywords, you
should naturally perform better in the pay-per-click search
engines too. Your focus will enable you to uncover
advantages that others miss.

As you initially choose a niche and begin to do your
research, you may notice that there is already a LOT of
people in that niche. There are already a lot of established
competitors. So you begin to doubt whether or not to get
into that market. How can you be sure that you're not
wasting your time by getting into an already saturated
market?

My rather bold statement to clients who ask me this
question is that as long as you differentiate yourself
sufficiently, you have NO competition.

If you enter a market where there are already a lot of
sellers, that's a good sign. It means that people are
interested in that product category.

If you check at the pay-per-clicks and there are already
500 bidders, that's a good sign. Usually, that means that
the demand is so high that it attracted all of those
bidders.

Your challenge, again, becomes to find a unique, unfilled
need in that crowded market and fill it. How do you do
this? You begin with research. Keyword research is the
easiest way to do it.

Here's how I begin, and how I often have clients begin...
Brainstorm, every term that you can think of related to
your anticipated niche. Then use a keyword research tool
to look for related terms. As you compile a list of more
and more terms related to your topic, you're doing two
things. You're searching for an under-served segment, and
you're looking for terms that you'll target in your search
engine marketing efforts later.

Absolutely the best tool that I've found for assessing the
competition in a given niche is a piece of software called
Ad Word Analyzer. With this tool you enter a single word
or phrase. The software then queries the Overture
(pay-per-click) search engine database. It finds all of the
related terms that people did searches on in the past
month.

Next, Ad Word Analyzer queries both the Google
A-dWords and Overture databases to see how many
pay-per-click campaigns are already active. This gives
you a very powerful snapshot of:

- How many searches were done for each term last month
- How many webpages there are targeting each term
-The ratio of searches to webpages targeting the searched
term
- How many pay-per-click campaigns there are at Overture
targeting a term
- How many pay-per-click campaigns there are at Google
A-dWords targeting a term

That is very powerful information! If you see that a lot of
people are searching on a term for example, but that there
aren't many merchants targeting this market, it may be a
good market for you. It may also not be a good market. It
is entirely possible that the reason no one is targeting the
market is because people interested in that topic are
largely unwilling to spend money on things pertaining to
the topic.

So a good place to start is with Ad Word Analyzer. It was
created by my friend, and fellow Floridian, Jeff Alderson.
You can get a copy of this essential tool at:
http://TheRealSecrets.com/adword-analyzer.html

This is the place to start in researching your market. Your
focus should be on doing keyword research and spending
a LOT of time investigating the market before you start
building a website or promoting a product.

Marty Foley and I have done two recent tele-seminars
centered around choosing keywords, using pay-per-clicks,
generating traffic, and increasing website conversions.
Altogether these two tele-seminars are more than 4 hour of
discussion and insights into building a finely-tuned
marketing machine. I encourage you to check these out.
You can grab both transcripts at:
http://MasterThePayPerClicks.com

Getting back to the very basic question of when is a market
overcrowded - it's overcrowded when you can't make a
satisfactory return on investment in that niche. What you
consider a satisfactory ROI is a personal judgment. It
depends upon what you could get if you invested your
resources in an alternative investment.

Frank, I don't see why you'd want to enter an arena where
the competition is already very fierce... such as Internet
Marketing. I've already shared with you (in earlier articles)
that there are people quietly making six or even
seven-figure incomes off in fairly obscure niches. My friend
John Evans wrote about nine such people in his book
Success Alert. This book is required reading for anyone I
mentor or coach and is available at:
http://Success-Alert.com

One final opinion on over-crowded niches.... Many people
get excited about a potential product until they start their
research. Then when they see that there IS competition,
they use that as an excuse not to go through with the project.
They then move on to another potential niche, and repeat the
process. After they've checked out 20 different niches, and
concluded that they're all too competitive, it's really time for
them to take a serious look at their thought process.

Hopefully you do thorough research, but don't let a little
competition stop you from entering a market. If there is no
competition in a market, it's often because others have already
investigated that niche and determined it to be a total waste of
time. Sometimes it's good to follow the crowd... Just figure out
a way to stand out in that crowd.

--

Willie Crawford has been teaching others how to build an on-line
business since late 1996. Frequently featured in radio, magazine
and newspaper articles and interviews, Willie teaches the average
guy what the top marketers are doing but seldom talking about.
Willie provides detailed how to information in his newsletter,
through his personal coaching, and at his annual how to workshop.
Subscribe to Willie's free course at: http://williecrawford.com/
 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

Biz-Tip
by Dr. Kevin Nunley

The Perfect Ad

Are you having trouble coming up with that perfect classified ad?
Here are some tips that will help you write a classified ad that
sells.

You definitely want your ad to stand out from all of the others.
But it's important not to leave out the information that really
sells. Make sure you're thorough. Readers want to know all
of the important facts about your product or service. If you
don't include that information, they might pass right by your ad.

Don't use abbreviations unless it's necessary. An abbreviation
you use might be perfectly clear to you, but someone else might
have no idea what it means. How can they decide if they want to
order your product or service if they don't know what it is
you're selling?

Be honest in your ad. Some people exaggerate in their classified
ads because they feel they get more of a response. But, what
happens when a buyer finds out that they have been mislead? They
definitely won't appreciate it and will take their business
elsewhere. They will probably tell others about the horrible
experience they had with you, and that will not be good for your
business. Honesty really is the best policy.

Clearly state your price. The price of an item is probably one
of the most important factors to classified ad readers. Ads
that show the price are the ones that get results! Also, giving a
price helps you to attract customers who are in your price range.

Remember to include your contact information. Be as accessible as
possible. Include a telephone number, email, fax, and the hours
you can be reached so customers can get in touch with you. Often
a customer who can't get through to you the first time won't call
again.

-----

Get Kevin's 10,000 FREE marketing ideas at http://DrNunley.com
Reach him at kevin@drnunley.com or 603-249-9519.
 

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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