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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

Things are heating up all over the country lately
with summer around the bend. One thing that is
colder than ever that many people are telling is their
business. Why is that? Why is it getting harder and
harder to succeed in online businesses?

One thing I have noticed a lot of, is that less and less small
and home business are investing in a*dvertising campaigns
for their businesses. Most a*dvertising I see is for major
companies. You must be thinking that, "yes, well they can afford it".
Well, here are some hard facts. These companies were not always
able to afford it. Many companies spent every cent they had in
a*dvertising campaigns. It is those companies are can NOW afford it.

So, think about it...how successful is your business? What can YOU
do to make it an even better success. And here is one other known
fact for us business owners, "E-ZINES are STILL the most effective
way to a*dvertise your business.


Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.

http://www.marketingtrendz.com


If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.

editor@online-exchange.com

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Are Online Marketers Missing The Boat?
By Sharon Fling

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   I was chatting with someone the other day about my favorite
subject -- online promotion of local business -- and he said
something that made my ears perk up.

"What about the other way -- Internet companies using
offline promotions to grow their enterprises and drive
traffic to their sites? Why aren't more internet marketers
doing THAT?"

I had to admit I didn't know. Since much of my target
audience is offline, there's no way I can limit myself to
online marketing only. But what about the vast majority of
online businesses? Are they doing the same thing brick-and-
mortars are doing -- but in reverse? Are they ignoring the
offline world the way that some local businesses ignore the
Internet?

It reminded me of an exchange I had a few months ago with
Martin Avis, of Biz E-zine ( http://www.bize-zine.com ).

Martin's opinion was that local marketing should
be of great interest to all kinds of marketers as well as
web site designers and consultants.

"For that reason," Martin said, "I believe that you can
market to any online marketer who has an element of local
business in their portfolio. And at the moment, that is any
online marketer with an ounce of common sense!"

Well. When you put it that way, Martin...

I tucked this nugget away and carried on, still focused on
reaching those elusive small business owners in the outside
world.

But when the subject came up again last week, it got me to
thinking. How many online marketers are maximizing
advertising dollars by integrating online and offline
promotions?

I know it's hard to believe, but not everybody is online 16
hours a day, visiting websites, reading e-zines and hanging
out on discussion boards. In fact, a lot of people still
don't have computers. Gasp! Can you imagine?

It's not a coincidence that some of the most successful
online businesses were promoted largely via traditional
media advertising such as newspapers, radio, and TV.

Even Amazon, the king of books online sales, is doing offline
promotions such as catalogs and print ads. And how many
hundreds of AOL CDs have you received in the mail? Google,
eBay, Match.com, Monster.com, Yahoo! -- they all do some
form of offline advertising and promotion.

Now, you may not have "Yahoo!" money, but there are plenty
of CHEAP ways of driving offline traffic to your online
site.

As a matter of fact, they are much like the methods
you'd use to drive offline traffic to your local site: your
URL everywhere, word-of-mouth, press releases, free
publicity from being mentioned in a local newspaper or TV
news program, license plate frames, postcards (which can be
handed out like business cards at local events and trade
shows), promotional items, networking, small print ads that
include your URL .... the list is ENDLESS.

Bottom line: the more people you expose to your product or
service, the more business you will get. If you want to
reach the maximum number of people, you must promote your
business both online AND offline. There are too many people
that are in only ONE of those places. Can you really afford
to ignore so many potential prospects and customers?


Sharon Fling is the author of "How To Promote Your Local Business On the Internet",
and creator of GeoLocal.com, the web's largest resource for using the Internet
to promote small local business online. Visit www.geolocal.com and subscribe
to GeoLocal's free Tip of the Week.

 

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4.) BIZ*TECH SAVVY SOLUTIONS
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"Windows XP Upgrade Problems?"

===========================

Many people (ALL people) who upgrade from Windows 98 to XP will
experience a bit of a shocker when the do so.

Some of the 'old' software doesn't work.

In fact my brother had to buy a new printer and scanner!

Sickeningly some older applications will never work on XP. But
there is a possible solution. I say 'possible' because there is
no guarantee that you'll get all your 'old' software to work.

1: Check your manufacturer's Website to see if they offer an XP
upgrade.

2: Run the XP Program Compatibility Wizard,

(Method 1)

From the Start menu, click Accessories, and then click Program
Compatibility Wizard.

Follow the on-screen instructions to select a program, and to
specify the compatibility options to use when running the
program.

(Method 2)

Open Windows Explorer (not Internet Explorer) to locate the
program.

Right-click the program's icon, and then click Properties.

In the Properties dialog box, click the Compatibility tab.

Select the options you want to use, and then click OK.

It's recommended that you do NOT run virus detection software,
backup programs, CD authoring tools, or other programs that
install system drivers and services, while in compatibility mode.

If this doesn't help there's a terrific resource available at the
"Windows XP Software Compatibility Site" http://www.xpsc.net

If that doesn't solve your problem ...

Hard luck:-)


MANY THANKS TO THE NEWBIE CLUB
"I'd be Lost without 'em"
http://www.newbieclub.com/?trendz
 

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5.) EZINE A*D*VERTISING DETAILS
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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

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You can find all this and more at:

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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