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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

As I sit here about to write my editorial, I realize,
it is Mother's Day here is the USA. It is about 8:30am
in the morning and I have a cup of nice hot java next to me.
My 2 beautiful children are sound asleep in their beds.
My 8 year old son made me a gorgeous card at school.
My 3 year old daughter served me breakfast the other day
at her pre-school. I feel like the luckiest mom in the world,
cause my children are healthy, happy and both have a heart
of gold. Though, I still feel melancholy. I have a mother, but
she has long since passed away. She was never able to
see her grandchildren and love them in a special way I know
she would have. It is days like this when I miss her most.

I know there are many people going through the same thing as
me today. All I can give to my mother is a few tears trickling down
my face as I write this, along with flowers on her grave. I love my mom,
and it does not take Mother's day to realize it. Though it is a day like
this when you can sit back and remember all those wonderful times
with her and know that she will forever be in my heart.

On with our edition:


URGENT NEWS:

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If you have misplaced, or forgotten your password
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editor@online-exchange.com

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Are You Making These Mistakes In Your Business?

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  You've probably heard the statistic that 95% of small
businesses fail in the first five years. That's not a very
encouraging number! Although being part of the 5% that
succeed is not easy, it's definitely possible. What it
takes is a lot of common sense, some marketing and sales
skills and the ability to learn from the mistakes of others.

To get you started on the road to success, here are three
of the biggest mistakes small businesses make and some tips
to help you avoid them:


Mistake #1: Having a Poorly Defined Sales Process

The key to making money with any business is to stay
focused on how you can "sell", "sell more" and "sell more
often". Unfortunately most businesses don't consider all of
the ways they can make money from customers and end up
losing potential revenues.

There are three ways you can make money from your site:

1. Get More New Customers - This is the sales activity that
most small businesses spend 90% of their efforts on.
Although it's an important element of your sales process,
it's only one of three ways you can make money. Don't
neglect the other two because you're focused on only
attracting new customers.

2. Make More Money From Each Transaction - Upselling is the
process of increasing the value of a customer's order.
Offering additional products and services at the point of
purchase is an effective way to increase the value of the
transaction.

3. Sell More Often To Existing Customers - Existing
customers are the least expensive customers to sell to.
Why? Because they've already purchased from you once so
they trust you, you already know what they're interested in
and you know how to reach them. Use these facts to your
advantage by following up with existing customers on a
regular basis and offering them more products and services.
This process is known as backend sales and is one of the
most overlooked revenue sources by small businesses.

A well-defined sales process will include all three of
these. If you're missing any of them you need to rethink
your strategy from the beginning. Start with your first
contact with a customer and walk through step-by-step how
you'll take them from never having heard of you to being a
lifelong customer.


Mistake #2: Not Learning What Makes a Website Sell

If you've been online longer than five minutes you know
that the "build it and they will come" mentality doesn't
work. If you want your business to succeed you need to
learn how to make a website that sells.

Some of the best things you can do are:

- Build Trust - Providing testimonials, free trials, money
back guarantees and a Privacy Policy will all help your
customers trust you. The more confidence people have in you
and your ability to deliver what you say you will, the more
likely they'll be to take the action you want.

- Keep Your Product Offers Relevant - No matter how tempted
you may be to promote an unrelated product or service
because it pays a high commission, DON'T! There is an old
saying that you should keep in mind at all times, "stick to
your knitting". In other words, stick with what you've been
doing.

- Get An Email Address For As Many Visitors As Possible -
This can be when they order, sign up for your newsletter,
request an information package, enter a contest, request a
special report, sign up for a trial/demo, or whatever
action makes sense for your business. Having this address
allows you to follow up with them and turn them from
prospects to customers.

- Make The Perceived Value Extremely High - The higher the
perceived value of your offering, the fewer objections you
will receive. To add value, consider additional products
and services you can offer to purchasers. This can be a
special report, an ebook or even some of your time. Just
make sure that whatever you offer it's not readily
available for free on another site. Otherwise this
technique will have the opposite effect and make your offer
look less valuable.


Mistake #3: Not Treating it Like a Business

Too many small business owners fall into bad habits early
on and end up treating their business more like a hobby
than a business.

Here are a few things you can do to treat your business
like a business:

- Stick To A Schedule - Just like you would with a regular
job, develop a work schedule for your small business and
stick to it. This will keep you focused and you'll be more
productive.

- Get Help When You Need It - You can't be an expert at all
things. If you don't know how to build websites, write copy
or do the accounting, find someone who does. Doing so will
let you focus on what you do well instead of wasting your
time and leaving you frustrated.

- Work Hard At It - That's right, good old-fashioned elbow
grease will always get you further then searching for the
"secret to success".


Are you making any of these mistakes in your business? If
so now is the time to make some changes!


-----------------------------------------

This article is an excerpt from the Special Report by
Jennifer Tripp, "The 7 Biggest Mistakes Small Businesses
Make - And How You Can Be Smarter!" To get your copy of
the entire report visit
http://www.mysmallbizcoach.com/sevenmistakes.htm


 

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4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"Meet Uncle Earl"

===================

Maybe you've heard the name "earl" used with stuff related to the
Web. It's really a URL (You Are Ell). It's pronounced as three
separate letters.

It stands for Universal Resource Locater. In order for your web
browser to fetch a page for you, it has to know the address (the
URL or earl) of the page it's fetching.

There are different URLs for different resources. When we use a
URL to specify an address, we say that the URL 'points' to that
resource.

When you point your browser to The Newbie Club at the following
address... http://newbieclub.com ... you're pointing to web site.

You don't actually see the name of the page in that URL, but it's
there all the same. By the way, "newbieclub.com" is not a page
name. It's a domain name. Page names end with the extension ".htm
or .html or some other abbreviation following a dot.

URLs can point to all kinds of resources, and not just to web
pages. As you use the Net, you'll see the following two formats:

1. scheme://hostname/description

2. scheme:description

Examples:

1. http://adcopywriting.com/Tutorial_1_Intro.htm
2. mailto:jr@newbieclub.com

The "scheme" (which is short for "addressing scheme") simply
tells us what type of resource we're looking at. Most of the
pages you encounter on the web will use the scheme shown in
example one above. The URL uses the 'http:' scheme, or Hyper
Text Transfer Protocol, to transfer web data from a host
computer to your desktop computer.

You'll also see the 'mailto:' scheme, such as this:
mailto:support@newbieclub.com and others as well. There are news,
ftp, and file schemes. They're not quite as common, and not seen
as much.

Here's the meaning of each:

http Web page (hypertext)
mailto Mail address
news Usenet newsgroup
ftp File access via Anonymous FTP
file File on your computer

If you use your browser to view files on your computer, you'll
see the 'file' scheme in action. You can do this now. Just type
'c:\' into your browser's address bar and you'll see a list of
files on your computer. Magic!

And there you have it. A bit of the underpinning of the Net. If
you've learned something new, we're doing our job. It's all
calculated to make you a savvy user of today's technological
marvel. Go get 'em!



MANY THANKS to The NEWBIECLUB
Don't know what I'd do without 'em!

http://www.newbieclub.com/?trendz

 

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EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

• PARTNERS-2-SUCCESS

• Article Submission Services 

• The S*C*A*M*INATOR REPORT

• Articles-to your-InBox

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You can find all this and more at:

MarketingTrendz
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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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