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OnLine
Exchange e-zine
...A
Realm of Information for the Avid Internet Marketer
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May 06, 2004 |
Issn:1528-3992
- Circulation:28,000+ |
Copyright©2004 All Rights Reserved
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"Imagine there were no limitations on what you could be,
have, or do in ANY area of your life.
What goals would you set for yourself?"
......... Brian Tracy |
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In This Issue...
1.
Editorial-by Debbie Solomon
2. HeadLine Article: Does The
Number Of Links On A Page Affect Ranking?
3. Interactive Clas^sifieds
4. Parents Time-Out- Rose Petal
Dough
5. Hot Biz*Tip- Hard Disc Crash
OnLine Exchange Directory & Information
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This EDITION of THE ONLINE
EXCHANGE e-zine is brought to you by our:
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-Our Focus: To bring
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To provide you measurable results in business media and
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If subscribers can relate to, learn
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1.)
EDITORIAL
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A "Warm" Welcome to All our
New Subscribers.
Only a month left of school for
most of us. What does
that mean for our businesses? Are we taking vacations?
Are you closing shop for the summer cause it is slow?
Well if you are even fairly new on the internet, then you
should know that the information highway is never slow.
There are just as many users during the summer months
as during the rest of the year. So, if you think it is time to
slack off, then think again. In fact, do you know the summer months
are even MORE important to your business then the rest of the year?
The summer months is when many people feel it is time to just
relax and take a break. It is at that time, other businesses can
corner the market by increasing their a*dvertising campaign and
marketing campaigns. So gear up and get ready for a GREAT Summer!
Please forward
this e-zine to all your friends and co-workers who might be
interested!
Until Next time,
Debbie
Solomon
editor of The OnLine Exchange
Ezine
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to the Table of Contents]
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2.)
HEADLINE ARTICLE
__________________
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
Does The Number Of Links On A
Page Affect Ranking?
by Jon Ricerca
http://www.SearchEngineGeek.com
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Lots of research has
focused on inbound links to a site,
but little has focused on the number of links actually on
a page (outbound or to other parts of a site). Many SEO
gurus have recently been talking about something they
call "PR Leak" which seems to be a theory that the more
outbound links you have, the more your page rank on
Google "leaks" away. That concept isn't found in the
academic papers published by the founders of Google, but
does seem to be accepted by a majority of SEOs. I decided
it was time to take a look at the number of links present
on a page and how that number correlates with ranking.
The methodology: I gathered the results of the queries
that were naturally performed last month by myself and
three associates using the two leading search engines and
analyzed them. I counted the number of links on the page
(references to "href") and tabulated the results against
the ranking of the URL in the search results. The
tabulated results were finally converted into a
normalized "ranking correlation." The results for each of
the two leading search engines were kept separate so that
we could discover any differences between the two leading
search engines for this factor.
The resulting graphs show the results for groupings of
number of links normalized into a number between -100 and
+100 showing the likelihood of being ranked higher/lower.
A value of +100 shows that all 10 rankings were in the
proper order to show that pages of the studied value
ALWAYS rank HIGHER than pages of another value. A value
of -100 shows that all 10 rankings were in the proper
order to show that pages of the studied value ALWAYS rank
LOWER than pages of another value. Numbers in between show
the varying likelihood of rankings proportionally between -
100 and +100.
That is the number you see on the Y-axis. On the X-axis,
we have the number of links found. They are grouped into
sets of 10 in order to increase the statistical
significance with the amount of data we had available to
analyze. Here are the graphs for the two leading search
engines:
http://www.SearchEngineGeek.com/graphs/dey01.gif
http://www.SearchEngineGeek.com/graphs/deg01.gif
(Note to webmasters: Feel free to hot link to the above
graphs or copy them to your own site if you publish this
report. Feel free to remove this note as well.)
The number of links were grouped in this way in order to
increase the number of data points available.
Unfortunately it also reduces the precision of the
results. One is able to see that 91-100 links rank much
higher than 1-10 links, but you are unable to see if 77
links rank differently than 79 links (for example).
The result is very conclusive. Both leading search engines
rank pages with more links much higher than pages with
fewer links! Once again, it appears that the SEOs touting
the "PR Leak" theory are simply wrong. If their theory
held any weight at all, we should see the exact opposite.
Pages with more links should rank lower on average.
Notes:
1. There was no exercise to attempt to isolate different
keywords. I merely took a random sampling of the queries
performed by myself and three associates during the month.
2. This is merely a correlation study, so it cannot be
determined from this study whether the leading search
engines purposefully entertain this factor or not. The
actual factors used may be far distant from the factor we
studied.
Jon Ricerca is one of the leading
researchers and authors
of the Search Engine Ranking Factor (SERF) reports at
SearchEngineGeek.com. For access to the other SERF
reports, please visit:
http://www.SearchEngineGeek.com
[Back to the Table of
Contents]
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3.)
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[Back to the Table of
Contents]
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4.)
PARENTS TIME-OUT
______________________
Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online
business or working outside of the home takes much time and effort
away from your family.
This weekly feature is committed to helping parents take back that
quality time and devote it more fully to spending it with their
children.
Check out this week's features:
«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤
Time Out for the Week - Rose
Petal Dough
What's for Dinner? - 1-2-3 Crock-Pot Mexican Beef
Just for You - Practice what you Preach
Site of the Week - Science of Light
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Follow the link below to see what it is all about! You owe it to
yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal
is to keep it short and simple each week, allowing you to maximize
your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
[Back
to the Table of Contents]
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5.)
HOT BIZ*TIP
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Hard Disc Crash
Almost every day, I get a note from someone who had a hard disc
crash, wanting to know how they can recover their set up programs
to reinstall the software on their new hard drive.
If you purchased the software, you should have the install discs,
so they shouldn’t be a problem. Many of the set up programs
however, have been downloaded from the web. If the company is
still around, you may be able to download them again. If they
have “gone south” however, you are out of luck.
Whenever you download software, you should save. the file to a
floppy disk, zip disk, or CD-R. If it is software that you paid
for, be sure to write the registration keys or password right on
the disk itself.
This is especially important if you are using XP, as you must
register the software with Microsoft. Gone are the days when you
could simply borrow the software from a friend and re-install it.
It is critical that you keep this information because if you
didn’t, in addition to the hard drive, you may have to purchase a
new copy of your operating system as well.
Did you know that subscribers to Bob
Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
[Back to the Table of Contents]
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E-ZINE
BUSINESS
DIRECTORY & RESOURCES
__________________________________
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EZINE
BUSINESS DIRECTORY
__________________
The OnLine Exchange is
brought to you by MarketingTrendz. Please visit our directory of
resources for helpful information for your online
business.
You can find all this and
more at:
MarketingTrendz
http://www.marketingtrendz.com
ONLINE
EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and
voluntarily subscribed to this Ezine will Receive it. We are 100%
Opt-In. We will NEVER provide our subscriber list to ANYONE. We
respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL
PURPOSES ONLY.
The information contained in this document represents the current view
of MarketingTrendz on the issues discussed as of the date of
publication. Because MarketingTrendz must respond to change in market
conditions, it should not be interpreted to be a commitment on the
part of MarketingTrendz and MarketingTrendz cannot guarantee the
accuracy of any information presented after the date of publication.
Information provided in this document is provided "AS IS"
without warranty of any kind, either express or implied, including but
not limited to the implied warranties of merchantability, fitness for
a particular purpose and freedom from infringement. The user assumes
the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange
Ezine is expressed solely by the editor and writer, Debbie Solomon.
The opinions set forth by the editor is not necessarily an
interpretation of viewpoints made by the company.
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Contents]
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