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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.

There is a bad sc*m out there.  I have a paypal account.
I think PayPal is great, however, there are very bad people
out there that are sending out emails to members of Paypal
pretending to be PayPal and they are security at PayPal
and there account is frozen until they confirm their account
information.  Whatever you do, do not do this.  This is a sc*m
and they will take all your money.  This is not PayPal.

If you want detailed information regarding sc*ms like this,
we suggest you subscribe to The Sc*minator.  This is a monthly
report that gives you the heads up on all the top sc*ms, legal
notices and viruses.  No business should be without The S*minator:
http://www.scaminator.com


Have a GREAT Weekend!


Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
__________________

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Accepting Payments Online:
An ECommerce Web Site Overview
by Bobette Kyle © 2004
http://www.WebSiteMarketingPlan.com

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There are a seemingly infinite number of choices and
configurations to accepting payments online. Choices range from
almost total "do it yourself" programming to turnkey packages.

You can accept online payments from an ECommerce Web site in two
general ways:

1) Through your own online merchant account and/or
2) Through a third party online payment processor.

Accepting Payments Online through your own Internet Merchant
Account

Accepting payments online via a merchant account puts you in
control and limits your reliability on outside payment acceptance
services. This approach can also seem like a jigsaw puzzle.
Besides an Internet merchant account, you will need shopping cart
software, a store or site host, a processor, and a secure payment
gateway.

You may fit these pieces together in several different ways. On
one end of the spectrum, you can choose the provider for each
piece individually. On the other end, you may choose a turnkey
solution, where a single provider has completed the puzzle for
you.

There is no single best solution. Your choice will depend on your
particular needs and experience. Among other considerations, you
should factor in your own comfort with the technologies, customer
convenience, providers' service levels, available technical
support, reliability, costs, and time commitment involved.

Fees

There are a myriad of potential costs and fees involved in
accepting payments online, making it difficult to compare
different options.

Potentially, you could be charged fees by each provider involved
in helping you accept payments online - application fees, set-up
fees, yearly memberships, monthly statement charges, monthly
minimums, gateway access fees, statement fees, fixed transaction
fees, variable transaction discount rates (processing fee for
each transaction), and cancellation penalties are all common.

Often, it is easy to misinterpret the fees you will owe. Rarely
are all costs revealed in one place. If you are reading about a
merchant account, for example, the quoted costs may not include
gateway access, hosting, and/or shopping cart. Because you may be
comparing "apples to oranges", options that at first appear
low-cost can - upon implementation - turn out to be pricey.
Similarly, expensive-sounding solutions may actually be
reasonably priced.

Accepting Payments Online through a Third Party Online Payment
Processor

If you are not ready to set up your own online merchant account
and/or you want to offer additional online payment options, you
can turn to a variety of third party online payment processors.

Third party online payment processors provide a way to accept
payments online without the extra cost and obligation of a
merchant account. To compensate, transaction fees and/or discount
rates are significantly higher than for merchant accounts.

Each program is a little different and no single third party
payment processor is right for all situations. Clickbank, for
example, helps you sell digital products online. At last check,
CCNow processes payment for tangible items only.

Deciding What's Best for You

Whether you accept payments online through an Internet merchant
account, through a third party payment processor, or both, read
all agreements carefully before committing. Do not hesitate to
ask the providers questions if information is unclear or
incomplete.

There is more information about accepting payments online -
including explanations of merchant account fees, finding the
right ecommerce providers, and third party payment processor
overview - on the ecommerce information site
Take-Payments-Online.com, http://www.Take-Payments-Online.com .

Put together the "puzzle pieces" for accepting payments online
and your ecommerce Web sales will flourish!

About the Author

Bobette Kyle is publisher of the ecommerce information site
http://www.Take-Payments-Online.com . She is also proprietor of
The WebSiteMarketingPlan.com Network, subject-specific Web sites
designed to help you find the right information for writing and
implementing your marketing plan. Visit here:
http://www.WebSiteMarketingPlan.com

Copyright 2004 Bobette Kyle. All rights reserved.
 

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3.) INTERACTIVE CLASSIFIEDS
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4.) PARENTS TIME-OUT
______________________

Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - Banana Tree Stumps
What's for Dinner? - Creamy Chicken Enchiladas
Just for You - 15 House Cleaning Shortcuts
Site of the Week - Learn About Spring
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
 

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5.) HOT BIZ*TIP
_____________________

Customizing the Links Bar

Did you know that you can customize the Links bar in the browser?

You can add or remove shortcuts, rearrange the order of
shortcuts, and even change the icons associated with them.
Here's how:

To add a shortcut to the Links bar
Drag the Web page's icon from the Address bar directly to the
Links bar. Or drag any link from a Web page, your Favorites bar,
or your desktop onto the Links bar.

To remove a shortcut from the Links bar
Right-click the shortcut, and then click Delete.

To rearrange shortcuts on the Links bar
Drag a shortcut to a new place on the Links bar.

To customize shortcuts on the Links bar
Right-click the shortcut, and then click Properties. Here you can
click the Change Icon button to select a different icon for the
shortcut.



Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

 

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 E-ZINE BUSINESS DIRECTORY & RESOURCES

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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