This EDITION of THE ONLINE EXCHANGE e-zine is brought to you by our:

TOP-STAR Sponsor:
________

They Laughed When I Told Them I Built My Own Web Site -- Until They Saw It!

That's right. You no longer have to depend on an
expensive web designer to create your web site.
You can SAVE THOUSANDS and still have a powerful
and professional website. Plus, with our integrated e-commerce tools,
your storefront can be online in minutes. Just a few clicks and Presto!
Your website is up and running. Why not take it for a FREE Test-drive?
http://www.dskopp.com
dave.kopp@dskopp.com


**********************
 

TOP-STAR Sponsor:
________

"How I Increased My Sales In 3 Easy Steps"

Finally!! A simple way to increase your profits by increasing
your sales per visitor ratio , a way to save you money,
and a technique that will help you increase your opt-in list as fast
and as easy as any program on the Internet today.
There's no risk on your part with a 90 day, money back guarantee.
Check it out now.
http://www.1busyweb.com/moresales/index
 

 

1.) EDITORIAL
___________________

A "Warm" Welcome to All our New Subscribers.

This week in The OnLine Exchange, we are concentrating
on strategies in marketing.  This subject is very insightful,
considering so many of us have tunnel vision.  This will
widen our horizons and at the same time give us some
great strategic ideas for enhancing our business
capabilities. 

Read today's article for the 3 most primary strategic
options in business.  You may be surprised to
find out where you fit in. 



URGENT NEWS:

We are STILL in the HEIGHT of season, and it is the most
crucial time of year to a*dvertise.  The OnLine Exchange
has drastically slashed their a*dvertising prices in order
to help you out during this critical time. 

http://www.online-exchange.com/advertising.htm

....

Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.
 
http://www.marketingtrendz.com
 
 
If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.
 
editor@online-exchange.com
 

Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

[Back to the Table of Contents]

 

 

2.) HEADLINE ARTICLE
__________________

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

You Have to Choose Between only Three Strategic Options …
By  Mark Munday

«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»

  Ultimately, you have to settle for one of three business strategy options.
And it is important that you are clear on what one you are going for.

Your business strategy choices are, at the end of the day, very simple. The
big question is, how do you want to position yourself in relation to your
competition. Basically your options are :

1. To be the cheapest
2. To be the best
3. To dominate a market niche

Many small businesses go for the first option, in the mistaken belief that
it is only way to survive. The problem is, there will always be someone who
can do what you do, more cheaply than you can.

A cost leadership strategy is only really suitable for big businesses.
Businesses that have substantial economies of scale.  They are able to
spread their overheads thinly over large volumes, and charge low unit
prices. So if you are running a small business, this strategy probably won’t
work for you.

If, as a small business, you build your business reputation on being the
cheapest, you are operating from a position of weakness. Even if you can
survive with your low prices, you will not be able to withstand a price war
with a bigger competitor. So why take the risk?

The second strategy, being the best, can be used to build a powerful
competitive advantage. It means, however, that you have to have a unique
product. Otherwise, you will have to spend a lot of money on R&D to stay
ahead of the competition.

You need deep pockets to win with this strategy. Unless, of course, your
product is so specialized that no one else is producing it. And big
companies, for whatever reasons, don’t want to produce it either. That would
give you dominance over a niche of your own.

But generally speaking, a product leadership strategy is only for the big
boys. Like, Nokia, Sony and Mercedes Benz. While being the best in a
category, and staying that way, can be a powerful strategy for highly
specialized small businesses, it is just not sustainable for most. Which
brings us to our third option.

Dominating a market niche in your industry. It is the most suitable business
strategy for most small businesses. By adding value in a way that attracts a
particular kind of customer, you can steadily build your business success.
You are able to charge a premium. And you don’t have to be the “best”.

The trick, of course is to clearly identify your niche market, and convince
your target market that you provide the best solution to their problem. For
nearly all businesses, finding a niche and dominating it provides a solid
foundation for building a business on.

It is very important that you are absolutely clear on what generic strategy
you are relying on. Your business strategy, by definition, is supported by a
number of strategic tactics. Whether you are aware of using them or not.

If you aren’t clear about your overall strategic direction, you may end up
using conflicting strategies. For example, focusing customers on your low
prices at the same time as you introduce best of class products. Doing this
means that your profitability suffers and you fail to attract the customers
you want : not good!

Deciding on the generic strategy that will create the business success you
are looking for, clarifies your thinking. And it helps you see clearly what
tactics you need to use.


Mark's powerful strategic planning and implementation techniques produce
stunning results for business coaching clients.  See www.BusinessPlanz.com
for details. An be sure to review the unique and revolutionary system for
building your business, at www.StratPlanWizard.com

 

[Back to the Table of Contents]

 

 

3.) INTERACTIVE CLASSIFIEDS
__________________________

§«¤»¥«¤»

SEEK MONEY! IT WON'T SEEK YOU! IWS has home-based
business books, kits, and newsletters. Get financing
too. Free telephone consulting with multimillionaire
Ty Hicks. Start BIG with the multi-income-stream K-23
Fortune Building Kit. http://www.bookfindhelp.com.

§«¤»¥«¤»

Hello! This is a great opportunity for you to earn a
lot off money, doing almost nothing! It's nothing to
lose, try and you will be happy forever. Don't let
this extremely good offer go away. Contact me at:
mailto:olarugland@hotmail.com or go to my web page:
http://www.167aday.com/info/olarugland

§«¤»¥«¤»

Business and Life Coaching! Increase sales.
Feel better. Best rates bid eBay. 30 years experience:
http://members.ebay.com/aboutme/qlcoach
Or free self-help course at: qlcoach@getresponse.com .

§«¤»¥«¤»

SHARE FLATBED SCANNER - NETWORK ANY SCANNER
RemoteScan™ is an easy to install software driver
which turns any scanner into a network scanner.
Now you can share your scanner in the same way
you share your printers. For Windows. Fast Install.
http://www.remote-scan.com

§«¤»¥«¤»

There's a revolutionary money making phenomenon that is
spreading across the Internet like WILDFIRE!And right
now, YOU have the opportunity to be right at the FRONT
of it. But time is of the essence; you need to LOCK IN
YOUR POSITION NOW! http://rigger.167aday.com

§«¤»¥«¤»

TOP INTERNET MARKETER and FOUNDER of Elite Team
International invites you to join an elite group
working together to earn a residual monthly income
online. Receive no cost 30 days training program and
a personal mentor to guide you every step of the way!
http://www.elite-team-international.com

§«¤»¥«¤»

Record-breaking growth has driven us to the top of Internet
marketing businesses. You can build a profitable home-based
business working part-time from your home computer! Training,
support, Websites, and products all provided! Enroll FREE!
http://www.ezinfocenter.com/8442987/FREE.
 
§«¤»¥«¤»

Earn 50%-75% Commissions on over 10,000 Products
FREE!!  The Newest and Best Way to Promote On
ClickBank is Here.  Imagine receiving "HUGE"
Commission Checks From Products You Didn't Even
Know You Sold?
http://www.cbpromoter.com/?hop=parkerst

§«¤»¥«¤»

Put your computer to work with the "BEST" online
Networking Business engine! Providing Computer
Technical Support, Computer training and learning via
CD in multiple Languages!! Powered by the Worlds best
New System for Success. "Take the FREE Demo" online.
http://djlocker.167aday.com
Edward D. Jones 209-204-2086

§«¤»¥«¤»

There's a revolutionary money making phenomenon that
is spreading across the internet like WILDFIRE! And
right now, you have the opportunity to be right at the
front of it!!  Don't wait another second!!!!
Go now to>>> http://www.lifesgr8.167aday.com
Trust me. If you allow this incredible opportunity to
pass you by, you'll forever regret the decision.
 

[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

..."How To Change Your Resolution"


Are you seeing everything at the size you want to see it? If
your icons are huge, or way too small, you can adjust the entire
way your screen looks. Here's how.

1. Right click on a blank area of your screen.
2. Select 'Properties' from the popup menu.
3. Click the 'Settings' tab on the Display Properties window.

See the slider gizmo in the middle of the box? It'll have
640x480, 800x600, or 1024x768 listed in the 'Screen area'
section.

Adjust the slider. More pixels means more screen 'real estate'.
Lower numbers mean you'll have bigger icons, but less room to
see your stuff.

Your video card's abilities will determine the number of colors
you can choose at a particular resolution. (Resolution is the
total number of pixels you're displaying on the screen. Just
multiply the two numbers: 800x600 gives you 480 thousand pixels,
and 1024x768 yields 786,432 pixels.)

Your monitor must also be capable of displaying higher
resolutions. Most modern monitors can easily display 1600x1200
pixels. And most modern video cards will display true color,
which is millions of colors at that high resolution.

You can test your system's capabilities by sliding the Screen
area slider. Shove it all the way to the right. See what happens
to the Colors section. It'll either stay where it is, or it will
drop down in colors. '16 colors' is the lowest setting.' True
Color' is the highest setting.

If you want to save your changes, click the Apply button, and
answer Yes to the questions you'll see. You may just find a
different look is better for you!




MANY THANKS to The NEWBIECLUB
Don't know what I'd do without 'em!

http://www.newbieclub.com/?trendz

 

[Back to the Table of Contents]

 

 

5.) EZINE A*D*VERTISING DETAILS
__________________________________

A*dvertise with The OnLine Exchange TODAY:
Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 28,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

Get Spotlight solo a*ds as low as $40
Get Sponsor a*ds as low as $18
Get Classified a*ds as low as $8
L-I-M-I-T-E-D TIME ONLY....
http://www.online-exchange.com/advertising.htm

You can get even L-O-W-E-R Prices when you
order one of our  VARIETY A*D Packages:
http://www.online-exchange.com/anniversaryadspecials.htm

[Back to the Table of Contents]

 

 

EZINE BUSINESS DIRECTORY
__________________

The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

• Ezine Creation Services

• PARTNERS-2-SUCCESS

• Article Submission Services 

• The S*C*A*M*INATOR REPORT

• Articles-to your-InBox

• C.O.B.R.A.

You can find all this and more at:

MarketingTrendz
http://www.marketingtrendz.com 

ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

[Back to the Table of Contents]