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1.) EDITORIAL
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A "Warm" Welcome to All our New Subscribers.
 

Is Email marketing a thing of the past?  Have businesses
found new avenues of marketing their business?
Read today's article on effective email
marketing.  This article will be a great help to you
and give some helpful pointers on effective email marketing.

 

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Please forward this e-zine to all your friends and co-workers who might be interested!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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Effective Email Marketing
by Scott F. Geld
http://www.marketingblaster.com

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Email is an excellent marketing tool, but to make the
most of it, you need to use it effectively. Here are some
tips for effectively using email as a marketing tool.

 

Don't Ramble

 

Stick to the point. Keep your messages short and to the
point, in the same way you would any marketing
communication. Most Email users value their time. Make sure
your Email is worth reading.

 

Remember to Use White Space

 

Reading long stretches of text is hard on a computer user's
eyes. Customers will be turned off if your messages are
very text intensive and don't contain any white space. Use
the return key on your keyboard to break up the text into
reader friendly chunk.

 

KISS

 

You've heard this one before: Keep it Simple Stupid. Well
we know you aren't stupid, but sometimes it's tempting to
try and include a complicated chart or spreadsheet in the
body of an Email. Often this method is not the best choice
for delivery of this kind of information because sometimes
formatting can change in transmission. Present your
information using the simplest format possible.

 

Don't Hit That Send Button Too Quickly

 

Before you send off that marketing Email be sure to read it
over. Check for spelling and grammatical errors. Is the
information you want to get across accurate? Consider the
tone of your message. It's easy to be too casual in an
Email. Remember you want to make the best impression
possible.
 
We all know that we shouldn't send email to people we don't
know and who haven't requested email from us.  Follow the
rules, but remember that email is an excellent way to get
your message to your existing customer base, your opt-in
newsletter subscribers, your prior customers, your friends,
your business partners and others.

 

If used properly, email can be a great marketing tool. It's
ideal for contacting busy people, or those who are hard to
reach due to time zones and work schedules. When time is of
the essence, Email can give you a competitive edge. Make
sure that it works for you, and not against you!

 

Scott F. Geld is the newsletter editor of the Marketing
Blaster Newsletter published by MarketingBlaster.com.  For
more information about Marketing Blaster's traffic
services (and how to buy links for $5/ea), please visit:
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[Back to the Table of Contents]

 

4.) BIZ*TECH SAVVY SOLUTIONS
_____________________

There's A Gold Mine On Your Hard Drive

 

 

There's a good chance that you never read the free copy of
Scientific Marketing on the Web that I gave you when you
subscribed to this newsletter.

 

That's OK, I do it all the time, because when we get something
for nothing we tend to put little value on it ...

 

Download and forget!

 

In the Essential Reading section of my website I used to
recommend three or four copywriting books which I've had in my
own personal library and which were on sale at Barnes and
Noble.

 

But I had to remove one of the best of these books for
a very unusual reason. It became available as a free download.

 

It's called' Scientific Advertising' and it was written by
Claude C. Hopkins in 1923. Don't laugh. Hopkins INVENTED Direct
Response Advertising. He is the undisputed Guru and Founding
Father of modern advertising.

 

His methods were so advanced that they still thrive today in
just about every area of marketing. So advanced in fact that
this 80 year old book is still in print today. Here's an
extract from his own Foreword;

 

'My words are simple, my sentences short. Scholars may
ridicule my style. The rich and vain may laugh at the
factors which I feature. But in millions of humble homes the
common people will read (my advertising) and buy. They will
feel that the writer knows them. And they, in advertising,
form 95 percent of our customers.'.

 

Sound familiar?

 

There's a saying that the best things in life are free.
Unfortunately there are so many useless give-aways on the Net
that we tend to put little value on them.

 

This book is different. It costs nothing because it's now in the
Public Domain. But my copy - called 'Scientific Advertising on
The Internet'- includes my comments and links that give examples
of how his writings are so relevant to the Web. So if you haven't
already done so, take time out to read it. If you've lost it you
can download again with this link
<http://adcopywriting.com/dl/advertise.exe>

 

Sorry Mac owners, but I don't have a PDF version.

 

 

 

Many thanks to the Newbie Club.  I'd be lost without them:
http://www.newbieclub.com/?trendz

 

[Back to the Table of Contents]

 

 

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EZINE BUSINESS DIRECTORY
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The OnLine Exchange is brought to you by MarketingTrendz.  Please visit our directory of resources for helpful information for your online business.  

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ONLINE EXCHANGE DIRECTORY & INFORMATION DATA
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PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
support@marketingtrendz.com

_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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