A gossip is someone who talks to you about others, a bore is someone who talks to you about himself, and a brilliant
conversationalist is one who talks to you about yourself.

The OnLine Exchange E-Zine
...A Realm of Information for the Avid Internet Marketer
ISSN: 1528-3992 -- Circulation: 28,000+
© Online Exchange...October 27, 2003

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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.


-Our Focus: To bring you cost effective marketing strategies and implementation.
-Our Goal: To provide you measurable results in business media and marketing operations.

If subscribers can relate to, learn from, share with, and trust the publisher...then he or she has earned a well-deserved foundation for loyalty and success 

Please forward this e-zine to all your friends and co-workers who might be interested!

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:


TOP-STAR Sponsor:
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IN THIS ISSUE:


1. Editorial-by Debbie Solomon

2. HeadLine Article:  7 Tips to Increase Response in Email

3. Grins
-N- Giggles

4. Interactive Clas^sifieds

5. Biz*Tech Savvy Solutions

6. Ezine A*d*vertising Details

7. MarketingTrendz Directory & Information Data

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A*dvertise with The OnLine Exchange TODAY:

Get Solo a*ds as low as $60
Get Sponsor a*ds as low as $23
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1.) EDITORIAL
___________________

A "Warm" Welcome to All our New Subscribers.

I haven't been reading too much about holiday a*dvertising
yet this year. Do you know that it is almost November?
Holiday a*dvertising campaigns should have started back
in September, yet no one is working to get that upper edge
on a*dvertising campaigns. I guess it is a slow slow start
for many businesses this year. It is a shame, because there
will be detrimental circumstances because of the lack of
holiday a*dvertising spirit. You can't imagine the number of
people who take extra time out to read a*ds this time of year
in hopes to find extra ways to make money for the holiday season,
and also for gifts for their family members and friends. Reading
a*ds gives us some real good ideas. So those little pesky a*ds
that get in our way during most of the year, is more important now
than ever. So if you are holding back on a*dvertising because it has
been slow, well think about it....maybe it is slow because you are NOT
a*dvertsing.

http://www.online-exchange.com/advertising.htm

....

Don't Forget The Profit Zone;
An Exclusive Members Only Club
F*R*E*E for ALL OnLine Exchange Subscribers.

http://www.marketingtrendz.com


If you have misplaced, or forgotten your password
for The Profit Zone Members Only Club, please take
the time to email me and I will be happy to send it to you.

editor@online-exchange.com 


Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.) HEADLINE ARTICLE
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7 Tips to Increase Response in Email
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Opt in email marketing is no different than normal direct
marketing in that small simple changes will increase your
response and success. These tips will help with both plain text
and html email:

1. Personalize- "A persons name is still the sweetest sound"
Having first name in both the subject of the email, and the body
of the message will help your email get read and not just
deleted or being mistaken for junk mail.

2. Free- Offer something free: It's an over used word on the
Internet, but it still works, but it must 100% free not an item
you have to pay postage and packaging for. If you do this your
user who checks out your offer will feel cheated. 

3. Tracking- Always track any promotion, which means using
tools that will allow you to track responses and conversion of
visitors to sales. A good service to use is adminder:

http://adminder.com/ 

Tracking also allows you to find out what information is most
important to your readers

4. Talk- When you write your email copy, write as if you are
having a one-to-one conversation with the recipient. This makes
your customer feel like a real person and not a number.

5. Short but informative- Provide the information in a short
and clear method showing the main information using short
paragraphs of 3-4 lines making it easy to read or skim over.
Using bullet points and line space between paragraphs to
highlight important points.

6. Benefits not features-Show what the item or service can do
for your customer, not what its features are.

7. Call to Action- Use a sense of urgency with ease of contact
with an easy to contact- Use Clickable link such as
http://site.com or mailto:you@yoursite.com

This format will create a click on link in most email programs. 

If you are marketing internationally you will need a format
suitable for America On Line or AOL-The biggest US ISP. Something
like this:

[<a href=" http://yoursite.com "> AOL Users Click Here </a>]

Always test and target to your market, response rates can be up
to 20% with the right message. Trial and error will prove you
right or wrong. The power of the promotion to an in-house list
is something very over looked. The list must have agreed to
receive information (opt-in) from you or you just become junk
email.

--------------------------------------------
Paul Easton 
Http://www.CreateToolbar.com?source=Article
Home of Power Promotion Plus - The Free ezine with software
gifts, tools and great information for web site promotion.


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3.) GRINS
-N- GIGGLES
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An Amish boy and his father were visiting a mall.

They were amazed by almost everything they saw,
but especially by two shiny silver walls that could move apart and back together again. 

The boy asked his father, "what is this father?" 

The father, (never having seen an elevator), responded, 
"Son, I have never seen anything like this in my life. I don't know what it is!" 

While the boy and his father were watching wide-eyed, 
an old lady in a wheel chair rolled up to the moving walls and pressed a button. 
The walls opened and the lady rolled between them into a small room. 

The walls closed and the boy and his father watched small circles of light 
with numbers above the wall light up. They continued to watch the circles light up 
in the reverse direction. 

The walls opened up again and a beautiful 24-year-old woman stepped out.

The father said to his son, "Go get your mother!!"



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4.) INTERACTIVE CLASSIFIEDS
__________________________

TIRED OF THE B2B TELEMARKET-NERDS!?!?!? 
No phone pest can withstand these hilarious phone jests 
heavy breathers, non-stop talkers, mad bill collectors 
Find the fun way to take care of them all at 
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Then get your hands on RAD. Guaranteed to deliver 
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Become A Loan Broker !!! 
Be Your Own Boss Or Our Associate. 
Work At Home Full Or Part Time. 
Go To www.easymoneyathome.com/mharrigan

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FREE Personalised Animated Gif Signatures for emails 
& Web Pages. All occasions Personalised Greetings & 
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many topics, cute original characters. From Happy 
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mailto:free4all@btopenworld.com 

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Enough Advertising Misery? Make it Easy on yourself - 
USE Grab-Bag Ads! Everything's BIGGER with Grab-Bag 
advertising It's an energy shot for your marketing!! 
Ride the NEW advertising wave - GrabBags!
http://theupperhandezine.com/adexchange.html 

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Join FREE-NEW USA newspaper goes MLM. $5 for signup. 
The USA Times, which is going to be the largest US 
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Launch. Their 5 levels affiliate program can give 
thousands of dollars in residual income! Save your 
place now before you are left out! 
http://www.newsbucks.com/index.php?id=87177 



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5.) BIZ*TECH SAVVY SOLUTIONS
_____________________

"How To Auto Hide Your Desktop Taskbars"

===========================

When you create a new Desktop Toolbar, as described in Tutorial
2, try the autohide feature to save Desktop space ...

RIGHT click on an empty part of the taskbar.

Select 'Autohide'

The taskbar has disappeared!

When you want to use it, just move your mouse cursor to the edge
of the screen where it is hiding and it reappears.

You can use the autohide feature to hide any of the toolbars on
your desktop.

Just remember which side of the screen they are hiding on!




Many thanks to the Newbie Club. I'd be lost without them:
http://www.newbieclub.com/?trendz



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6.)
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'TIS THE SEASON FOR OUR AWESOME
VARIETY A*D PACKAGES !
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Then you NEED A*D*VERTISING! 

The OnLine Exchange is here to assist you
with A*d*vertising that gets results!

Your success starts right here:

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Take advantage of our Established Ezine and YOUR A*D*
could be seen by over 28,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

http://www.online-exchange.com/advertising.htm

 


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7.)
MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com 

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Ezine Creation Services
http://www.ezinetrendz.com

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Article Submission Services 
http://www.ezinetrendz.com/articlesubmission.htm

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The S*C*A*M*INATOR REPORT
http://www.scaminator.com

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Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm

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ProofReading Services
http://www.ezinetrendz.com/proofreading.htm

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C.O.B.R.A.
http://www.scaminator.com/cobra.htm

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Parents Time-Out
http://www.parentstime-out.com

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Professional Web Design 
http://www.marketingtrendz.com/royaldesigns.htm



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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

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CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com


_______________________


DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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