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The
OnLine Exchange E-Zine |
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The OnLine Exchange is an Award Winning, Top Rated Business Publication. |
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-Our Focus: To bring you cost effective marketing strategies and implementation. -Our Goal: To provide you measurable results in business media and marketing operations. If a subscriber can relate to, learn from, share with, and trust the publisher...then they have earned a well-deserved foundation for loyalty and success. |
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The OnLine Exchange is an Award Winning, Top Rated Business Publication. _______________________________________________________________
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¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:
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1.) EDITORIAL
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A warm welcome to all of our New Subscribers.
I am taking a moment of your time today to repeat
the same editorial as last week. Why? Because
I feel it is important enough to repeat myself.Sometimes I just don't say it enough. So, I will repeat
myself as much as it takes. This ezine has been in publication
for over 4 years. We are here to help online businesses make
their struggle to the top a whole lot easier by showing you tools
of the trade, helpful hints and informative articles. This ezine
would not have lasted this long in the cyber world if it was not
for subscribers like you. In order to keep this ezine unique
for avid internet marketers, we need your help. How can you help?
By emailing us your ideas, your thoughts, your suggestions and
your opinions. We like to keep the lines of communication open
to you. So, please feel free to email me at anytime. I would love
to hear from you:
Have a GREAT Weekend!Until Next time,
Debbie Solomon
editor of The OnLine Exchange Ezine
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2.)HEADLINE ARTICLE
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Link Rot Kills
....by Jim Daniels
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"My site had a severe case of
link rot and yours may too!"Have you ever run a link checking program on
your website? No, not one of those quickie link
checks, but a "full site" link check?What you learn about your website may disturb
you. It happened to me this week. As owner of
a fairly large website that has been online about
four years, I realized I may have had a number
of dead links. I just had no idea how many. Sure,
I'd been averaging a few "dead-link complaints"
every month lately, but I always thought I ran a
pretty tight ship.I thought wrong. I finally ran a full site link check
and found that my site had a severe case of link
rot!While my internal links (links within my own site
from one page to another) were pretty good with
just two dead links, get this... THIRTY external
links had rotted away without me knowing it!
Shame on me. Not only does this portray a bad
image, it can cause other problems as well.For starters, bad links send visitors scurrying
away from your site. Additionally, search engines
tend to favor sites WITHOUT link problems and
give higher ranking to sites who keep up on their
link maintenance.So what about your site? You probably have
dead links on your site right now too, and you
are not alone. Studies show that on average, one
out of every 15 links on the Web is not functioning.
If your site is that bad, you're in trouble. Heck, if
one out of every 20 links on your site is dead
there's a good chance that EVERY visitor to
your site will find a dead link. Think about that
for a minute. Are you willing to risk losing every
visitor to your website? I thought not.The solution is to periodically and systematically
check for link rot, especially if your site contains
links to other web sites. Take time and do it
today! I researched some programs this week
that you can simply turn loose before you go to
bed and you'll wake up with a fresh list of bum
links to fix. Here they are...
Web-Based Link Checking:Most of these allow a small sampling of their
service on a limited number of web pages. If
you have a very small site, these are great. Just
visit one of these URL's and run a quick and
free check.Net Mechanic
http://www.netmechanic.comDr. Watson
http://watson.addy.com
Link Checking Software:Software solutions are ideal for larger sites
allowing you to perform the link checks through
your own computer. I tried a number of programs
this week and ended up settling on InfoLink Link
Checker by http://www.biggbyte.com/ - it gives
you 50 full uses of the program before you have
to pay a dime. If you plan to use it beyond that
you can register it for a small fee.Some other software programs that will run link
checks at your site are:LinkScan
http://www.elsop.com/WebAnayzer
http://www.incontext.com/
Create a Safety Net for Internal Links:One more tip I recommend is to add a customized
error page to your site. No matter how well you
maintain your internal links, there will always be
surfers who enter a URL incorrectly and get the
dreaded 404 error page. You can keep your
visitors from getting that ugly error message by
simply creating a customized error page.In a nutshell, it is the same as creating any other
web page. Just create a page that tells your
visitors they are a little lost and invite them to
click a link to your home page. For an example
of an effective custom error page, go to this
bogus web page at my website:
http://www.bizweb2000.com/asdfSee how it gets folks back on track quickly,
rather than losing them to another website?Here's another 404 error page that does the trick:
http://www.WebBusinessToday.com/goofsarepeopletoo.htmlAs far as the technical aspects of making it work,
it is simple. Just create a web page then contact
your web host and they'll tell you exactly how
make it work on your server.If you need some ideas for a 404 error page of
your own, check out: http://www.cool404.com -
each time you reload the page a new customized
404 page will pop up.Remember, dead links are a bigger deal than you
may be making them out to be. They will compromise your website
visitors' experience severely. Visitors
may even click away from your site never to return.
Take your website maintenance seriously if you
want your site to be taken seriously!* Tip by Jim Daniels, author of the book that has
helped thousands of small business owners prosper online. Get the book
at http://www.bizweb2000.com/insider.htm and get a
free bonus for ordering today! And be sure to opt-in
to Jim's famous BizWeb eGazette. It's free forever...
mailto:optin@bizweb2000.com
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3.) PARENTS TIME-OUT
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Time Out for Parents
Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.
Check out this week's features:
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Time Out for the Week - Rubber Band Bracelets
What's for Dinner? - Potato Chip Chicken
Just for You - Pregnancy, Estrogen, and Women
Site of the Week - 75 Years of Winnie the Pooh
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Follow the link below to see what it is all about! You owe it to yourself and your children!
http://www.parentstime-out.com
This page is designed to be simple and easy to follow. Our goal is to keep it short and simple each week, allowing you to maximize your family time.
You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm
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4.) INTERACTIVE CLAS^SIFIEDS
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5.) EZINE A*DVERTISING DETAILS
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-Tremendous Discounts!
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Do You Have a Business or Website?
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Take advantage of our Established Ezine and YOUR A*D
could be seen by over 28,000 Subscribers as soon as
this week. Start YOUR Success Story Today!
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6.) HOT BIZ*TIP
_____________________Changing IconsSome Icons on your desktop may look a lot like each other, and
when you are rushed, you may select the wrong one. So much for
rush <G> - now you have to close the program you opened in error,
and open the proper one.To change an Icon, right click on the Icon you want to change,
and select "Properties". On the "Shortcut" Tab, select "Change
Icon". Icons associated with that software will be shown and you
can select the one you want.But wait - suppose the Icons shown are worse than the one you
already have? You have many others on your computer that you are
not using.To find these, on "Change Icon Screen" (see above) and in the top
bar, delete all information there, and click "OK". A new group
of Icons will be displayed and you can choose the one you want.
Highlight it and click "OK". Then click "Apply" and you have your
new Icon.Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
[Back to the Table of Contents]
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7.) MARKETINGTRENDZ DIRECTORY
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Parents Time-Out
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ONLINE EXCHANGE INFORMATION DATA
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PRIVACY POLICY-
ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.
______________________
CONTACT INFORMATION-
Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com
_______________________
DISCLAIMER-
THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.
All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.
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