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The OnLine Exchange is an Award Winning, Top Rated  Business Publication.
		-Our Focus: To bring you cost effective marketing strategies and implementation.   -Our Goal: To provide you measurable results in business media and marketing operations. If a subscriber can relate to, learn from, share with, and trust the publisher...then they have earned a well-deserved foundation for loyalty and success.

The OnLine Exchange is an Award Winning, Top Rated  Business Publication.

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This EDITION of THE ONLINE EXCHANGE E-Zine is SPONSORED BY Our TopStars. Please take a moment of your time to see what they have to offer:

TOP-STAR Sponsor:
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mailto:support@200aday.com

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A*dvertise with The OnLine Exchange TODAY:

Get Solo a*ds as low as $60
Get Sponsor a*ds as low as $23
Get Classified a*ds as low as $8
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You can get even L-O-W-E-R Prices when you
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1.) EDITORIAL
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A warm welcome to all of our New Subscribers.

I purposely published an article today about creating
effective ezine ad campaigns. And I did this for a good reason.
Did you know that ezine advertising is the most productive and
responsive type of advertising on the net? Sure there are no
guarantees with any type of advertising. But this kind of advertising
is very affordable. Just remember one thing. If you don't advertise
properly, you may as well close up shop. Sorry to be brutal about it,
but it is the truth.

While I have your attention, I have a question for you. I am running a
survey. I would like to know if you advertise online. If you do, what type
of advertising. What do you find most productive? Do you advertise in ezines?

Please email me your response at:

editor@online-exchange.com

I look foward to hearing from you.


Have a GREAT Weekend!

Until Next time,
 
Debbie Solomon
editor of The OnLine Exchange Ezine

 

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2.)  

HEADLINE ARTICLE
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12 keys to successful Ezine ad campaigns
By Chris Varsamis. 

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1) Headline. It is the most important thing in your ad. 
It must grab the reader’s attention immediately.
After all you only have few seconds.
If there is no catch for the reader it will pass it in a second.


2) What’s in it for me? 
Another extremely important factor for ad campaign success.
Do not describe features. Use benefits. 
What they will gain for your product or service. 
They will not focus on features. Period.


3) Length. Longer is not always the better. 
People are tired to read endless ads, newsletters e.t.c.
Remember, internet users don’t have much time. 
Give emphasis on your strong points and don’t write the
story of your life.


4) Free. The most powerful word, not only on the net. 
Provide something free, such as e-book, report, newsletter, e.t.c.
It will make the difference. 


5) Subscribe to the ezine.
Or even better subscribe to more ezines and take
a look at the ad section. Watch your competition.
See how they work. Have an idea what the ezine is all about.


6) Target. Extremely important! If you sell software
don’t expect to have ad response on a dating club ezine.
Target is the key to ezine success.
Not everyone is interested in your offer.


7) Grammar error check.
Very simple you might say but many people overlook it. 
It is so unprofessional to submit an ad with
grammar mistakes. Response to this ad is out of the question. 


8) USING CAPS. You don’t need to yell.
Another way to look unprofessional.
People will consider that you are desperate to sell.
Remember your intention is not to sell but providing benefits.


9) Ads per issue. Careful on this .
If the publication has 10 to 20 ads per issue forget it .
No one is going to see it. 
People just leave out the lengthy ad 
section and move on to information.


10) Use solo and top sponsor ads.
Free is good but there is an amazing response
on these kind of ads. Research estimates
about 5% to 12% ad response.
You will not find anywhere else that kind of rate. 
Even if you are on a shoe string budget there 
are so many bargains out there.


11) Track your ads.
Suppose you have 6 ads running and
you have sign ups from one, how would you
know which is the “golden” one? Track those using 
special codes or even better if you can 
afford it use tracking software or services .
They will help a lot.


12) Follow publisher’s guidelines .
Do not extemporize. Follow the rules. 
Ezine publishers have specific reasons for using them. 

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Chris Varsamis is an internet marketing consultant to large 
corporations in Greece since 1998 and the 

owner of the online publication
www.ezine-affiliate-marketing.com 
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3.) PARENTS TIME-OUT
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Time Out for Parents

Welcome Parents. It is time for a little Time-Out. Running an online business or working outside of the home takes much time and effort away from your family.
This weekly feature is committed to helping parents take back that quality time and devote it more fully to spending it with their children.

Check out this week's features:

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Time Out for the Week - PB Bars
What's for Dinner? - Crock Roast
Just for You - Kid's Room Clean-Up Tips
Site of the Week -  Give Purple a Chance
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Follow the link below to see what it is all about!  You owe it to yourself and your children!

http://www.parentstime-out.com

This page is designed to be simple and easy to follow.  Our goal is to keep it short and simple each week, allowing you to maximize your family time.

You can find all of our Time Out editions archived at http://www.parentstime-out.com/archives.htm





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4.) INTERACTIVE CLAS^SIFIEDS 
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Do you Love Sports? 
Earn Big $$$ while watching 
sports on T.V. this fall. 
Call 800-314-1619 ext.14672 
www.24-7sports.com/?ext=14672 

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THE PERFECT HOME BASED BUSINESS. One man built the 
largest company on the New York stock exchange. 
Another built one of the youngest companies ever 
to make it on the same exchange with billions in 
revenues. Find out how these men are rebuilding 
the American Dream, one family at a time. 
http://wealthlink.com/4aplan

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MONEY ON THE NET! 
The Greatest Vitamin in The World is a top formulation 
brought to you by Don Lapre! This is the most amazing 
way to make money from home. Vitamin supplements are 
the hottest biz op on the net right now. Are you ready 
to work from home? Let us show you how! Visit us at: 
http://all-aboutvitamins.net

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How to generate QUALITY leads, become wildly SUCCESSFUL online. 
Yes we'll show you how to get more targeted traffic, 
make more sales, grow your business and make more 
money: http://snurl.com/lol_secrets We also have an 
affiliate program paying you instantly. Launch your 
business into the world of successful marketing giants: 
http://snurl.com/lol_secrets

 

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5.) EZINE A*DVERTISING DETAILS
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CAMPAIGN CRUNCH A*DVERTISING PACKAGES ARE NOW AVAILABLE!
-Tremendous Discounts!
-Quality Exposure
-Over 28,000 subscribers waiting to see what YOU have to offer!
-Some AWESOME F*R*E*E gifts with every order, and
it does include a F*R*E*E SOLO ad with it!

http://www.online-exchange.com/crunch.htm


Do You Have a Business or Website?
Then you NEED A*DVERTISING! 

If you want to have a successful business --
You Need a Successful A*dvertising Campaign.

The OnLine Exchange is here to assist you
with A*dvertising that gets results!

Your success starts right here:

http://www.online-exchange.com/advertising.htm


Take advantage of our Established Ezine and YOUR A*D
could be seen by over 28,000 Subscribers as soon as
this week. Start YOUR Success Story Today!

http://www.online-exchange.com/advertising.htm

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6.) HOT BIZ*TIP
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Print Problems

If, after printing a document, you notice that your printer
is missing some text, or perhaps not coloring or filling
correctly, before replacing the cartridge, do three things:

1) Clean your cartridge. Depending upon your printer and version
of Windows, you may need to search for this capability but it
is usually located within the printer's properties menu.

2) Align your printer. This function should be somewhere within
the same vicinity as the 'Cleaning' function.

3) Clean your printer. If there is dust or pieces of paper
floating around, this may be inhibiting the printer's
function. Gently vacuum them out of the printer. Do not use
cleaning agents on your printer. Read your printer's owner's
manual for suggestions.



Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm 

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7.) MARKETINGTRENDZ DIRECTORY
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MarketingTrendz
http://www.marketingtrendz.com 

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Ezine Creation Services
http://www.ezinetrendz.com

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PARTNERS-2-SUCCESS
http://www.ezinetrendz.com/partners2success.htm

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Article Submission Services 
http://www.ezinetrendz.com/articlesubmission.htm

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The S*C*A*MINATOR REPORT
SUBSCRIBE TODAY: http://www.scaminator.com

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Articles-to your-InBox
http://www.ezinetrendz.com/publishers.htm

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ProofReading Services
http://www.ezinetrendz.com/proofreading.htm

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C.O.B.R.A.
http://www.scaminator.com/cobra.htm

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Parents Time-Out
http://www.parentstime-out.com

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Professional Web Design 
http://www.marketingtrendz.com/royaldesigns.htm

 

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ONLINE EXCHANGE INFORMATION DATA
____________________


PRIVACY POLICY-

ONLY subscribers who have personally and voluntarily subscribed to this Ezine will Receive it. We are 100% Opt-In. We will NEVER provide our subscriber list to ANYONE. We respect the privacy of our readers.

______________________


CONTACT INFORMATION-

Editor: Debbie Solomon
Publisher: Sara Hardy
http://www.marketingtrendz.com
MarketingTrendz
1640 West Sandpiper Circle
Pembroke Pines, FL 33026
sales@marketingtrendz.com

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DISCLAIMER-

THIS DOCUMENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
The information contained in this document represents the current view of MarketingTrendz on the issues discussed as of the date of publication. Because MarketingTrendz must respond to change in market conditions, it should not be interpreted to be a commitment on the part of MarketingTrendz and MarketingTrendz cannot guarantee the accuracy of any information presented after the date of publication. Information provided in this document is provided "AS IS" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and freedom from infringement. The user assumes the entire risk as to the accuracy and the use of this document.

All opinions and viewpoints in each editorial of The OnLine Exchange Ezine is expressed solely by the editor and writer, Debbie Solomon. The opinions set forth by the editor is not necessarily an interpretation of viewpoints made by the company.

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